Product News

Fresh ideas, tasty new recipes, convenient new formats, supported by the very latest advancements in pet care and nutrition - Purina brings you outstanding new food solutions. Our research and development, production and marketing teams are dedicated to consistently improving the Purina product range, leading the market and offering you and your pet more at mealtimes.

Scroll below to discover what's new from Purina's leading pet food brands, then click the links to learn more.



Winalot and Felix - Together we
can!


Did you know that recycling a 6-tin multipack could save enough energy to power a 32" LCD TV for over 4 hours? We’re encouraging all Winalot and Felix multipack customers to do their bit for the planet – and if they recycle 50,000 cans, we’ll also donate £30,000 to our charity partners: Cats Protection, Canine Partners and the Dublin SPCA!

Find out more at Together We Can >

PRO PLAN Senior Original 7+ with ANTI AGE

It’s good news for the six million dog owning households in the UK, now that Purina has identified a blend of nutrients proven to improve the cognitive health of older dogs. Launched as part of Purina’s PRO PLAN range, PRO PLAN  Senior Original 7+ is the first of its kind and the result of an extensive study1 lasting several years; the findings of which have recently been published in the British Journal of Nutrition. The study shows an improvement in dogs’ memory, learning capacity and ability to adapt to novel situations when fed on this breakthrough formula.

The revolutionary PRO PLAN Senior Original 7+ is the only senior dog food with ANTI AGE™*, (Medium Chain Triglycerides - MCTs2), that’s proven to prolong brain function and active life in a senior dog, helping him to stay active for longer.

To find out more about PRO PLAN Senior click here

To return to the Long Live Your Pets section of this site click here

1. British Journal of Nutrition (Pan et al 2010)  

2. Medium Chain Triglycerides Medium-chain triglycerides (MCTs), found in coconut oil, are among the most saturated fatty acids. More easily digested than other fat molecules, MCTs are also a direct energy source and although fats, they act like a carbohydrate, supplying energy to the brain

www.proplan-plan.co.uk