names Ralston and Purina have become so widely known that the name of
the firm is itself changed to the Ralston Purina Company. Purina
products are found in over one million American homes. For its
packaging, logo and advertising Purina adopts the famous red and white
checkerboard design, based on the distinctive clothes of a local family
remembered from Danforth's youth.
Louisiana Purchase Exposition, the World's Fair in the movie "Meet me
in St Louis", draws thousands of people to St. Louis. Purina products
win first prize in the Whole Wheat Flour and Pancake Flour competitions.
the hard years of the Great War, Ralston Purina enjoys dramatic growth
opening new mills in Minneapolis, Kansas City, Buffalo, and Woodstock,
Ontario. Ralston purchases the Ry-Krisp® plant in Minneapolis, opens a
cereal mill at Battle Creek, Michigan, and a Purity Oats plant at
word 'feed' is replaced by 'Chows®' on all Purina animal rations. Cube
form pellets including multiple ingredients are introduced and
revolutionise the animal feed market.
Purina Pet Care Center, the oldest and largest facility in the world
devoted exclusively to pet nutrition and care, is opened by William
Danforth's son, Donald.