PURINA® - Experts in nutrition

Purina-Nutrition Pet health and happiness starts with great nutrition, which is why all main-meal pet food from PURINA is 100% complete and nutritionally balanced. This guarantees your cat or dog will get all the vitamins, minerals and nutrients they need so you won’t need to feed them anything else.

At PURINA we have been one of the leaders in the field of pet care for over 85 years. Our nutritionists and food scientists are constantly discovering new ways to help pets lead healthier, happier, longer lives, and we invest heavily in research and development. We research more than just health; we research happiness too, and our foods are the result of the latest advances in taste, digestibility and food enjoyment.

Because the needs of pets change as they grow older, we offer diets specifically tailored for all life stages, from kitten and puppy right through to senior. Cats over the age of seven, for example, benefit from added ingredients including essential oils to help support joint mobility, and more easily digested sources of protein to help keep kidneys healthy. And young puppies need higher levels of protein, calcium and other nutrients to help them grow up strong and healthy. With PURINA products you can be confident that we’ve carefully tailored the formulations of all our recipes to give your pet exactly what he or she needs to help stay healthy and happy throughout their life.

Age isn’t the only factor that requires specifically adjusted nutrition. The circumstances and lifestyle of your pet can have a big impact on the nutrition required: an indoor cat, for instance, benefits from a lower calorie intake and high fibre to minimise hairball formation because of the increased amount of time spent cleaning themselves. From cat food to meet the needs of indoor cats, to dog food that help minimise discomfort associated with sensitive skin and a delicate stomachs, PURINA offers a wide variety of products specifically designed to give your pet exactly the right nutrients appropriate to their lifestyle.

Whichever PURINA food you feed your pet you can be assured of complete and balanced high quality nutrition that will help keep your pet in optimum health. Read on to find out a little more about the nutrition behind each of our brands:

PURINA VETERINARY DIETS ®

PURINA have developed diets to help veterinarians nutritionally manage specific conditions supporting their overall treatment of pets as either sole therapy or as part of their total treatment – for example PURINA VETERINARY DIETS Diabetes Management DM™ StOx Feline Formula proven to regulate glucose supply and to reduce insulin requirement in diabetic cats.

PURINA VETERINARY DIETS formulas are available following recommendation from your veterinarian.

PRO PLAN ®

PRO PLAN formulas are scientifically designed to help support immune, digestive and skin and coat systems. Nutrients such as vitamin E, Omega 3 and 6 fatty acids and essential minerals such as zinc are included at optimal levels well above the minimum requirements for basic nutrition.

PURINA ONE ®

The Purina ONE dry cat food range with Actilea ® a triple action formula to help support your cat’s natural defences is prepared with high quality ingredients and provides advanced nutrition that helps support your cat's visible health today and tomorrow.

GOURMET ®

GOURMET recipes are inspired by chefs and made with high quality ingredients cooked to perfection to satisfy even the fussiest cats. GOURMET Gold is now also available in senior recipes that provide the key nutrients and right level of proteins and Vitamin E to help take good care of bones, joints, teeth and kidneys in cats aged 7+ years.

BAKERS ®

BAKERS contains high quality protein sources important for growth in puppies and to help maintain good body condition in adult dogs. It also contains iron for healthy blood cells and gives dogs 100% of the vitamins, minerals and nutrients they need.

FELIX®

All the foods in our FELIX range, from As Good As It Looks to Sensations, are made with tasty, high quality ingredients, including Vitamins D and E and Omega 6, to give cats 100% of the nutrition they need.

BETA®

BETA is a 100% complete and balanced dry dog food formulated with chicory, a source of natural prebiotics, proven to help increase the number of good bacteria in the gut and improve digestive health.

GO-CAT®

Made with quality meat or fish, GO-CAT comes in a wide range of flavours and varieties. Each recipe contains all the protein, vitamins and minerals a cat needs for vitality.

WINALOT ®

To play an active role in family life, family dogs need a meal made with only quality ingredients that provides all the nourishing vitamins and minerals they need to help keep them fit and vivacious. WINALOT provides dogs with all the nutrition they need.

BONIO ®

Every wholesome Bonio biscuit is lovingly and traditionally oven-baked. The crunchy texture helps to keep your dog's teeth and gums healthy, scraping away plaque and reducing tartar build-up.

If you have any questions about PURINA pet foods or the nutrition they provide, our PURINA PetCare Team will be happy to help.

You can also find out more about the different cat food and dog food ranges here.

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FELIX®
Everyone’s heard of FELIX®, the tasty cat food for loveable little rascals. There is loads of variety in the FELIX range, from As Good as it Looks to Sensations. And they’re all delicious! Choose from a wide range of tasty flavours, textures and formats, with something for every cat from kittens to seniors. It’s hardly surprising that clever cats get FELIX.
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BAKERS®
The UK’s Number One complete dry dog food is packed full of irresistible meaty chunks and wholesome crunchy kibbles. Available in a wide range of life-stage and lifestyle varieties, each BAKERS® pack is bursting with flavour to really satisfy your dog’s appetite.
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PURINA ONE®
PURINA ONE® is a 100% complete dry cat food offering advanced nutrition in a wide variety of life-stage and lifestyle formulas. Rich in essential nutrients and made with high quality ingredients for high nutrient absorption, PURINA ONE® is formulated to help support your pet's health today and for years to come.
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BONIO®
Delicious, wholesome, and traditional, oven-baked BONIO® biscuits have been the tastiest way to show your dog your affection for more than 80 years. Every dog is catered for with different sizes and shapes of crunchy biscuits to support healthy teeth and gums, all enriched with vitamins and minerals. It’s no wonder BONIO® is still the Nation’s favourite dog biscuit.
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GOURMET®
The GOURMET® range is made to the highest standards of taste and enjoyment to appeal to cats with a taste for the finer things in life. Created to provide a wide variety of flavours and textures across four ranges - Gold, Perle, Solitaire and A La Carte – all prepared in convenient single serve portions.
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GO-CAT®
Launched over 30 years ago, GO-CAT® was the first complete dry cat food, and today it is still the UK’s number one. GO-CAT® comes in a range of flavours and recipes tailor-made for cats of different ages and lifestyles. Made with quality meat and fish, GO-CAT® provides your cat with a 100% complete and balanced meal, with all he needs nutritionally to help keep him healthy, happy and full of vitality.
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PRO PLAN®
The PRO PLAN® range of advanced, complete formulas is the result of many years of cutting-edge PURINA® research. Each product is made with selected pieces of meat or fish as the main ingredient and contains a complete balance of vitamins, minerals and functional nutrients beyond the standard requirements for the life-stage and lifestyle of your dog. PRO PLAN® is available from specialist pet stores and veterinary surgeries.
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BETA®
BETA® is the UK’s No.1 specialist-exclusive premium dry dog food. Each recipe is 100% complete and contains chicory, a natural source of prebiotics, which has been proven to help improve digestive health. Available in specialist pet stores nationwide, BETA® offers a wide range of life-stage and lifestyle varieties and is the natural choice that dogs instinctively prefer.
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PURINA VETERINARY DIETS®
PURINA VETERINARY DIETS® have been clinically developed to help veterinarians nutritionally manage pets with specific medical conditions (such as skin sensitivities or kidney problems) and do not preclude appropriate medical management. Available following veterinary recommendation, PURINA VETERINARY DIETS® are available for cats and dogs in both dry and wet food formulations.
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WINALOT®
Like any member of the family, your dog requires a meal that provides all the nourishment he needs, including vitamins and minerals to help keep him fit, healthy and full of life. That's why WINALOT® has been helping Britain's dogs play an active part in family life for generations, with a range of tasty, nutritionally balanced canned meals made from only the highest quality ingredients and packed with iron for vitality and protein for muscles.