Responsible dog ownership

Pet insurance

Dogs bring us a lot of enjoyment, but there are also times when they can make us worry, especially when they get ill. Veterinary care is improving all the time, with more treatments available than in the past, but these treatments can be expensive and when your dog is ill the last thing you want to think about is money. Pet insurance can bring real peace of mind, taking the worry out of this stressful situation.

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Neutering

Neutering your dog can prevent some serious health problems and provide you with peace of mind. Certain behavioural problems may also be improved by neutering. Discuss the benefits of neutering with your vet as soon as possible.

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Walking on a lead

Teaching your dog to walk properly on a lead is a vital first skill. If your dog is pulling and straining at the lead, it means that you are only controlling him with physical restraint, rather than good training. Not only that but, as he gets older, the physical effort involved in controlling him could be overwhelming for particularly young or old dog-walkers, especially with some of the larger, stronger breeds.

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The importance of regular vet check-ups for dogs

Even if you keep a close eye on your dog's health, an annual visit to the vet for a thorough check up means extra peace of mind. Apart from helping identify any newly emerging problems before they become serious, regular health assessments will give you the chance to keep your dog's vaccinations up-to-date, accurately weigh your dog and find out more about any issues that may be worrying you.

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Vaccinations

Keeping your dog up to date with vaccinations is very important to prevent some life-threatening diseases. It is also a condition of boarding for most reputable kennels and is required if you want to travel abroad with your pet. So make a note on your calendar each year to keep your dog as healthy as possible!

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Microchipping your dog

Pets can go missing for a number of reasons. They can become scared and run off, or become disoriented or distracted in a new environment. Microchipping your dog is a simple and quick procedure. Once it has been done, your details are stored in a microchip database along with your dog’s details. This gives your dog the best chance of being identified and returned safely and quickly to you if she gets lost or stolen.

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What to do if your dog goes missing

It is very upsetting and stressful to lose your dog. To give you the greatest chance of finding your dog should he or she go astray, act fast - and don't panic!

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Keeping you and your dog healthy

Animals play an important role in many people’s lives and our pets can be considered as valued companions in more ways than one. They can improve our emotional wellbeing, reduce feelings of loneliness, encourage exercise and outdoor activities and create opportunities for social interactions with other people. But did you know that sometimes pets can pose a risk to our health and well-being, especially if we ignore some simple, everyday guidelines?

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Our Brands

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FELIX®
Everyone’s heard of FELIX®, the tasty cat food for loveable little rascals. There is loads of variety in the FELIX range, from As Good as it Looks to Sensations. And they’re all delicious! Choose from a wide range of tasty flavours, textures and formats, with something for every cat from kittens to seniors. It’s hardly surprising that clever cats get FELIX.
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BAKERS®
The UK’s Number One complete dry dog food is packed full of irresistible meaty chunks and wholesome crunchy kibbles. Available in a wide range of life-stage and lifestyle varieties, each BAKERS® pack is bursting with flavour to really satisfy your dog’s appetite.
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PURINA ONE®
PURINA ONE® is a 100% complete dry cat food offering advanced nutrition in a wide variety of life-stage and lifestyle formulas. Rich in essential nutrients and made with high quality ingredients for high nutrient absorption, PURINA ONE® is formulated to help support your pet's health today and for years to come.
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BONIO®
Delicious, wholesome, and traditional, oven-baked BONIO® biscuits have been the tastiest way to show your dog your affection for more than 80 years. Every dog is catered for with different sizes and shapes of crunchy biscuits to support healthy teeth and gums, all enriched with vitamins and minerals. It’s no wonder BONIO® is still the Nation’s favourite dog biscuit.
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GOURMET®
The GOURMET® range is made to the highest standards of taste and enjoyment to appeal to cats with a taste for the finer things in life. Created to provide a wide variety of flavours and textures across four ranges - Gold, Perle, Solitaire and A La Carte – all prepared in convenient single serve portions.
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GO-CAT®
Launched over 30 years ago, GO-CAT® was the first complete dry cat food, and today it is still the UK’s number one. GO-CAT® comes in a range of flavours and recipes tailor-made for cats of different ages and lifestyles. Made with quality meat and fish, GO-CAT® provides your cat with a 100% complete and balanced meal, with all he needs nutritionally to help keep him healthy, happy and full of vitality.
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PRO PLAN®
The PRO PLAN® range of advanced, complete formulas is the result of many years of cutting-edge PURINA® research. Each product is made with selected pieces of meat or fish as the main ingredient and contains a complete balance of vitamins, minerals and functional nutrients beyond the standard requirements for the life-stage and lifestyle of your dog. PRO PLAN® is available from specialist pet stores and veterinary surgeries.
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BETA®
BETA® is the UK’s No.1 specialist-exclusive premium dry dog food. Each recipe is 100% complete and contains chicory, a natural source of prebiotics, which has been proven to help improve digestive health. Available in specialist pet stores nationwide, BETA® offers a wide range of life-stage and lifestyle varieties and is the natural choice that dogs instinctively prefer.
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PURINA VETERINARY DIETS®
PURINA VETERINARY DIETS® have been clinically developed to help veterinarians nutritionally manage pets with specific medical conditions (such as skin sensitivities or kidney problems) and do not preclude appropriate medical management. Available following veterinary recommendation, PURINA VETERINARY DIETS® are available for cats and dogs in both dry and wet food formulations.
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WINALOT®
Like any member of the family, your dog requires a meal that provides all the nourishment he needs, including vitamins and minerals to help keep him fit, healthy and full of life. That's why WINALOT® has been helping Britain's dogs play an active part in family life for generations, with a range of tasty, nutritionally balanced canned meals made from only the highest quality ingredients and packed with iron for vitality and protein for muscles.

Purina - Your Pet, Our Passion

Helping pets live healthy, happy lives for over 85 years

Responsible dog ownership

Responsible dog ownership

Dog breeds and their needs