Discover Our Regenerative Agriculture Efforts
Commited to the health of pets and soils
Purina supports farmers across the UK and Europe to adopt regenerative agriculture practices and trial approaches intended to improve soil health, water management and biodiversity. In the UK, we’re working with 110 wheat farmers through Landscape Enterprise Networks (LENs), providing funding and expertise to help farmers trial practices suited to their land, including cover crops, legumes, reduced cultivation and microbial soil testing.
The programme is already helping farmers explore practical changes on the ground. These include using cover crops to help reduce the amount of nitrogen fertiliser needed, alongside practices such as crop rotation, keeping soil covered and maintaining hedgerows.
Across Europe, more than 630 farmers and 37,000 hectares are involved in Purina-supported regenerative agriculture programmes. By the end of 2025, 29% of the cereals and vegetable proteins used in Purina pet food across Europe were sourced from farmers adopting regenerative agriculture practices, using a mass balance approach. Purina’s goal is to reach 50% by 2030.
Cereals and vegetable proteins are used in many Purina pet food recipes, making healthy and resilient agricultural landscapes relevant to our business and the long-term resilience of our agricultural ingredient supply chains.
People may not immediately connect a pet food company with wheat fields, but cereals and vegetable proteins used in many of our recipes, begin life on farms.
That is why we are working through LENs to provide wheat farmers with funding, expertise and the ability to trial practices suited to their land.
Claire Robinson-Davies, Corporate Affairs and Sustainability Director at Purina UK
Five simple ways to protect your garden soil
The principles behind regenerative agriculture are not just for farms. Many of the same ideas can be applied in gardens and allotments to help protect soil health and support biodiversity.
As Bedfordshire wheat farmer and agronomist Claire Donkin explains: “Soil is not just something that holds a plant upright. It is a living resource that needs time and care.”
Many people are already putting these principles into practice at home. According to new Purina research* more than a third (38%) keep some plants or living roots in the ground over winter, 35% leave fallen leaves or use them as mulch or leaf mould, and 34% compost suitable garden or food waste.
*Consumer research: The research was conducted by Censuswide among a nationally representative sample of 2,000 UK adults between 8 and 10 September 2026.
Claire Donkin shares five simple ways to give your soil some extra care over the autumn and winter months:
- Compost suitable garden and food waste
Turn suitable waste into compost to return valuable organic matter to your soil. - Keep the leaves
Rather than clearing them all away, use fallen leaves to make leaf mould or as mulch to help protect the soil. - Dig less
Avoid unnecessary digging and disturbance, helping to leave the soil structure intact. - Keep some roots in the ground
Leaving living plants and roots in place over winter can help protect the soil rather than leaving it bare. - Don’t tidy everything away
Leave selected seed heads and stems in place to provide valuable habitat for wildlife over the colder months.
We’re supporting farmers on their journey towards regenerative agriculture, working in partnership with our suppliers and partners that grow cereals and vegetable proteins.
This journey began in 2020, supporting wheat farmers in the UK and corn and wheat growers in Italy as they adopted practices like cover crops, reduced tillage and hedgerow planting. In 2023, we started working with farmers in Poland and Hungary to extend regenerative agriculture practices across more European countries.
Regenerative agriculture is a way of farming that focuses on caring for the land so it can keep giving back. It aims to improve soil health and fertility, while also protecting water resources and supporting biodiversity. Healthier soils can store more carbon in the ground and in plants. They are also better able to cope with the effects of climate change and can help improve crop yields, supporting more resilient farming communities and livelihoods.
How seaweed could support modern farming
This video looks at how seaweed could play a role in regenerative agriculture.
It is part of Blue Horizons, a series produced by BBC StoryWorks Commercial Productions for Purina, in partnership with the World Ocean Council.
Filmed in the UK, it explores the potential use of seaweed bio stimulants in farming today.
Purina is supporting organisations that are exploring new ways of farming. A group of experts in seaweed bio stimulants, plant health and soil science have come together to carry out a three year academic study. The research looks at the possible role of seaweed based bio stimulants in regenerative agriculture.
This episode features the scientific lead from Fera Science Ltd and a UK cereal farmer who is taking part in the study.
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