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Selected natural ingredients

At Purina®, we use the term ‘natural’ to describe dog food ingredients to which nothing has been added and which have maintained their natural composition (as per the FEDIAF Code of good labelling practice). We are proud to declare many of our selected ingredients as ‘natural’.

Find out more about the selected natural ingredients we have included in our pet food below.

 

Additives

  Illustration of a chicken

We are proud that high quality chicken is the first ingredient in our chicken recipe. Not only is the chicken delicious, but it also provides essential amino acids to maintain lean muscle mass and support a healthy immune system.

  Illustration of a lamb

High quality lamb is the number one ingredient in our delicious lamb recipe. Lamb helps provide your pet with essential amino acids, which helps maintain lean muscle mass and can support their healthy immune system.

  Illustration of a salmon

High quality salmon is the number one ingredient in our delicious salmon recipe. As well as being delicious, salmon provides pets with essential amino acids for the maintenance of their lean muscle mass. It also helps support the health of their immune system.

  Illustration of barley and cereals

We believe there is a place for cereal in pets' diets. That's why Beyond contains a combination of whole barley and other cereals which can supply pets with a steadier release of energy than other carbohydrates, helping to keep them moving for longer. What's more, by containing both soluble and insoluble fibre, these cereals also help digestion.

  Fat

Fat is an essential part of a healthy balanced diet, as it's an important source of energy. It's also a source of essential fatty acids, such as Omega 3 and Omega 6, which are important to help maintain overall health, good skin, a glossy coat, healthy joints, and a healthy immune system.

  Illustration of a carrot

Sourced with care, dried carrot supports the composition of each 100% complete kibble.

  Illustration of peas

Sourced with care, dried pea supports the composition of each 100% complete kibble.

  Illustration of  Dried Beetpulb

Dried beet bulp is a source of soluble and insoluble fibre that can help support digestive health.


  Illustration of spinach

Sourced with care, dried spinach supports the composition of each 100% complete kibble.

  Illustration of sweet potato

A selected natural ingredient that has been sourced with care to ensure that Beyond Simply 9 provides a 100% complete and balanced meal.

Additives

Due to the nature of the raw material composition and cooking process, some minerals and vitamins need to come from a purified source to ensure that pets gets all these essential micronutrients to help stay healthy. We therefore supplement our pet food with vitamins and mineral to ensure they are 100% complete and balanced.

Vit. A: 21.000 UI/kg

Vitamin A is a key vitamin involved in many body functions including growth, development and cell renewal. It also plays a key role in the development and maintenance of the immune system and vision as well as being essential in the maintenance of healthy skin.

Vit. D3: 680 UI/kg

Vitamin D helps maintain strong bones by supporting the skeleton development of growing puppies and kittens. It also acts during adulthood to help maintain healthy teeth and bones.

Vit. E: 110 UI/kg

Vitamin E is the so-called anti-ageing vitamin that helps neutralise free radicals and maintains healthy cell function, it works as part of the body’s overall natural defences along with the immune system.

Ferrous sulphate monohydrate: 220 mg/kg

Ferrous sulfate is an available source of Iron for the body. Iron helps with the transportation of oxygen through the blood to the pet’s muscles and it is key in maintaining the count and function of red blood cells.

Cupric sulphate pentahydrate: 44 mg/kg

These additives are available sources of Copper which contribute to many cell metabolic processes and also help the cells from premature ageing.

Zinc sulphate monohydrate: 370 mg/kg

These additives are available sources of Zinc which contribute to many cell metabolic processes and also help the cells from premature ageing.

Manganous sulphate monohydrate: 105 mg/kg

This is a source of Manganese which is essential for the activity of many enzymes in the body.