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Nutrition

Why is a nutritionally balanced pet food important?

A nutritionally balanced pet food is key to your pet’s development and maintainance through life. Every owner needs to provide these essential nutrients in their pet’s diet to help support their pet’s health and wellbeing.

Do you know who is formulating your pet food?

Our in-house pet nutritionists play a crucial role in the creation of Beyond® pet food. From choosing ingredients to overseeing every step of the formulation process, they optimise the way ingredients and essential nutrients come together to help support your pet’s long-term health and well-being.

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5 Steps to
Evaluating Beyond® Ingredients

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We choose selected natural ingredients in which the nutrient content meets our high quality standards
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We also collect samples of ingredients from suppliers and evaluate with our team of pet nutritionists
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We consider the ingredient as one part of a total formula for optimal pet nutrition
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Work with the product specialist to test the ingredient throughout the cooking process
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Oversee palatability (taste) and digestibility testing
As a nutritionist at Purina®, my role is to ensure that the main meal products we put on the market are 100% complete and balanced and that they promote good health to cats and dogs throughout their life.

I have studied animal physiology and biochemistry at the Paris University and completed a PhD on Nutrition physiopathology. In the development of Beyond®, I carefully selected ingredients for their high quality. I worked on the recipe with the Product Specialist to find the correct levels of inclusion of these ingredients to design a product that provides all the nutrients cats/dogs need and even goes further to offer a food with premium nutrition quality.
Jean-Christophe - in house nutritionist