A range of delicious meals that look and smell so meaty, your cat won’t wait for the bowl to touch the floor! It really looks so delicious. Specially prepared with tender meaty or fishy pieces in a succulent jelly, your cat will find it irresistible every time!

Varieties Available flavours Sizes
Tuna in Jelly Tuna Single (100g)
Chicken in Jelly Chicken Single (100g)
As Good As It Looks
Favourites in Jelly
Chicken, Beef, Tuna, Salmon Multi-pack (12x100g, 24x100g, 44x100g, 88x100g)
As Good As It Looks
Ocean Feasts in Jelly
Tuna, Salmon, Plaice, Cod Multi-pack (12x100g, 24x100g, 44x100g)
As Good As It Looks
Meat Menus in Jelly
Chicken, Beef, Rabbit, Lamb Multi-pack (12x100g)
As Good As It Looks
Country Recipes in Jelly
Beef & Carrots, Chicken & Tomato, Salmon & Courgettes, Trout & Green Beans Multi-pack (12x100g)
As Good As It Looks
Ocean Selection in Jelly
Sardine, Pollack, Tuna, Salmon Multi-pack (12x100g)

Feeding guide for an average adult cat (1-7 years, 4kg)

3-4 pouches per day in at least 2 separate meals.

Serve at room temperature. Clean, fresh drinking water should always be available.

The adult maintenance averages are based on moderately active cats at normal environmental temperatures. Individual needs vary and feeding should be adjusted as required to maintain a lean, healthy body weight. For further information visit www.purina.co.uk

FELIX®irresistible taste that provides 100% of your cat’s daily needs!

Healthy goodness

Wouldn’t you want to give your cat irresistible meals every day that are full of healthy goodness?

All the FELIX® recipes in our range are made from high quality, delicious ingredients that all clever cats demand for a nutritionally balanced diet.

But, that’s not all.

FELIX® recipes also contain all the proteins, vitamins and minerals a healthy cat needs.

To completely satisfy 100% of your cat’s daily needs*.


*Please make sure you follow the feeding guidelines as outlined in the Feeding Guide.

How old is your Felix?


What kind of packs do you buy your Felix?


Reviews

279–308 of 990 Reviews  
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  1. 5 out of 5 stars.

    My cat loved this product

    We have a fussy cat and have tried all sorts of different cat food, but the only one she will ear is the Felix as good as it looks! And it also has to be Meat in Jelly. It is great to find something that she will eat, it also look to be good quality meat and pricing is reasonable and it is available in all major supermarkets which makes it easy to get our supplies! Very happy with this product!

    0 people found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.

    the only thing my cat will eat

    Ever since my cat was a kitten we have fed him on the as good as it looks range we started on the kitten variety then he went to adult if i try to give him anything else he looks at me like im trying to poison him turns his nose up and struts away now he is 7 we are looking to move him to the senior range but we are disappointed on the lack of variety offered as my cat loves the pork range

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    This product is the favourite of all 4 of my cats!

    As a cat owner I am faced with fussy customers every day! They often turn their nose up at my offerings! However, Felix as good as it looks (even for kittens when they were all babies) is pleasing to each and every one of my 4 beauties! Thank you Felix I feel safe that they are having a healthy food that doesn’t hurt my wallet and I don’t feel sad seeing full bowls and unhappy kitties!

    0 people found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    The kitty from Devon she says yes

    I started my Elderly Rescue cat on Felix as good as it looks soon after she arrived with me.The first time I gave it to her she licked the bowl clean and that is the same every meal time.Now I have another Rescue cat and he enjoys it just as much.Whichever of them finishes first runs over and tries to finish the other ones.This food looks so much better quality than other cat foods.

    0 people found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    This will make your cat(s) sing!

    I have 5 cats and they all demand I buy them Felix as good as it looks and refuse to eat anything else. They clearly love it as they follow me around meowing meowing meowing for the stuff. I don't know how they know when I silently open up a packet but they come charging down the stairs like bulls. Never any stinky leftovers in the bowls as it all disappears in a matter of seconds.

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.

    PURRfect 4 my 4 RAGDOLLS !

    Kitty bite size chunks of fish in lots of lovely lappy sauce. All 4 cats eat every scrap - Mac then 'cleans' all the dishes. They have tried other sorts of cat food, but this goes down best with least in their litter trays. They are all thriving, lovely shiny fluffy coats, bright blue eyes - kitties of health. Felix IS AS GOOD AS IT LOOKS to them, and they LOOK GOOD to me.

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    Only food my 3 cats will eat!!

    Having tried numerous different brands for my extremely picky three feline friends I finally found one that all three will devour. Yes it is a little bit more expensive than other brands but nothing goes to waste when these pouches are emptied into their dish so well worth it. Shame they don't make them in larger quantities/boxes though to make them even more value for money.

    0 people found this review helpful. 0 people did not find this review helpful.
  8. 5 out of 5 stars.

    All 5 of my cats will only eat this product

    I tried all different cat foods but this is the only one all 5 cats like. This favourite is the country recipe. Marmite loves the beef and carrot Minnie the salmon and courgette, Sox's the chicken and tomato, Earl the trout and green bean, rocky loves any one of them. The only problem I have is that binge from next door keeps coming in the cat flap to polish off the scraps.

    0 people found this review helpful. 0 people did not find this review helpful.
  9. 5 out of 5 stars.

    Purina is just 'Simply the Best'

    I have 5 cats who only eat purina products. there is nothing left in their dishes which says it all. I have tried the other brands, but all they seem to eat is the jelly, but not the meat, so I will stick with 'as good as it looks' as it obviously is, as there is never any waste and therefore value for money. One of my cats dont eat wet food and will only eat Purina Kitten

    0 people found this review helpful. 0 people did not find this review helpful.
  10. 5 out of 5 stars.

    Diva Cat Loves Felix!

    Our diva of a cat absolutely loves Felix As Good As It Looks, so much so that she won't even consider any other cat food! Not even the "premier" brands! She also has a favourite As Good As It Looks box and sometimes won't eat certain flavours until she gets her favourite first! Then she'll consider eating the other flavours and polishes them all off - how's that for diva?!

    0 people found this review helpful. 0 people did not find this review helpful.
  11. 4 out of 5 stars.

    My fussy cat loves this

    I have brought this several times, i have a 21 year old cat with a hyperative thyroid, so she can change her like of food from one day to the next. In saying that she always loves this range because i think it has great flavours and moisture, a high level of protein which she needs. I then swap to the sensations crunchy stuff and then back again. This one is her staple.

    0 people found this review helpful. 0 people did not find this review helpful.
  12. 5 out of 5 stars.

    As Good As It Looks - loved by all

    My 13 year old cats refuse to eat anything other than the As Good As It Looks range - usually Ocean Feasts in Jelly - unless it's roasted chicken. I gave up long ago trying other brands as they turned up their noses - and we all know how a cat can express disapproval and disdain when not getting what it wants! Nothing is wasted which is great for me and my cats thrive.

    0 people found this review helpful. 0 people did not find this review helpful.
  13. 5 out of 5 stars.

    My Fussy 16 years cat just loves this

    My cat is 16 years old and is a very fussy eater. For many years he has not eaten much apart from roast chicken and a little bit dry food. He used to eat Felix in his younger days but for some reason stopped. I picked this up on the off chance of getting him to eat something and he eat the whole lot. He is now back to eating 2 pouches a day. So thank you felix

    0 people found this review helpful. 0 people did not find this review helpful.
  14. 4 out of 5 stars.

    My Three cats will only eat As Good As it Looks

    They will not eat any other variety of cat food, I've tried them on most things. However, they are still fussy about which flavours they like. Tuna is the favourite and other fishy flavours, except for some reason the cod flavour. Two out of three like the chicken flavour, but only one likes beef. None of them like the poultry, turkey or rabbit flavours.

    0 people found this review helpful. 0 people did not find this review helpful.
  15. 5 out of 5 stars.

    My cats can't get enough of this Felix product

    I really like and have been buying this Felix product for quite a while now. My three cats (plus one stray) really enjoy the Vegetable Selection in Jelly. There is a good balance between tender flakes of meat and scrumptious vegetables and of course each pouch has 100% of my cats' daily needs. I think it is the best Good as it Looks product from Felix.

    0 people found this review helpful. 0 people did not find this review helpful.
  16. 5 out of 5 stars.

    Claude cat loves Felix As Good as it Looks

    I bought the Fish Selection As Good as it Looks Senior selection for Claude my 16 year old cat, he is very discerning when it comes to food, but he has been enjoying the pouches from this selection each time I have bought it. He looks for more when he's finished his pouch. He likes the ratio of fish to jelly and it is perfect for his nutritional needs.

    0 people found this review helpful. 0 people did not find this review helpful.
  17. 5 out of 5 stars.

    The only food my cat will eat!

    I handreared my cat from 2 weeks old. When weaning him I weaned him on to a different brand of cat food as this is what was available at the time. He soon stopped enjoying this so I put him on to Felix...... Success! He absolutely adores it! So much so, I can't actually get him to eat anything else! Only the Good as it looks range will do for him though!

    0 people found this review helpful. 0 people did not find this review helpful.
  18. 5 out of 5 stars.

    DELICIOUS SAYS DINO!

    I buy this product every month and my cat loves them especially the fish packs. She sits while I put the food out and then comes when told . She is fed in the morning when I close the dishwasher after I have put our breakfast dishes in and again in the afternoon at 4.15. Dino always tells me if I am a little bit late. I believe she can tell the time!

    0 people found this review helpful. 0 people did not find this review helpful.
  19. 5 out of 5 stars.

    All my cats LOVE this !!!

    I am now a regular purchaser of this type of Felixstowe. My cats just love it. They have never been overly particular before but now turn their noses up at anything else. I just have to be careful to keep them away or the cats help themselves to an extra helping. I always have empty food bowls when this is produced for them. Great value too .

    0 people found this review helpful. 0 people did not find this review helpful.
  20. 5 out of 5 stars.

    My cats favourite

    Having tried a wide range of brands and ranges, Felix- As Good as it Looks range is without doubt the one my cat prefers and is what she is fed every day. Guaranteed to clean the plate every time.! Great consistency and range of flavours and the portion size is spot on! Unlike other cat foods I don't find that this has any unpleasant smell!!

    0 people found this review helpful. 0 people did not find this review helpful.
  21. 5 out of 5 stars.

    Felix, their favourite

    My boys really enjoy As good as it looks. The flake style is preferred over chunk. The huge range allows cats not to get bored of a particular flavour. The food is contained in a jelly, gravy or sauce and provides a good quality product. Managed to convert a friend to purchase this product for their cats whilst feeding mine whilst I was away

    0 people found this review helpful. 0 people did not find this review helpful.
  22. 5 out of 5 stars.

    Only cat food ours will touch now.

    Having been fed on supermarket own brands since a kitten, we have never experienced any fussiness over food with our tabby - until we picked up Felix 2 months ago when it was on "special". Now she turns her nose up at anything else and just eats her biscuits, leaving us to bin the pouch or tinned food - sigh. So Felix it is from hereon in.

    0 people found this review helpful. 0 people did not find this review helpful.
  23. 5 out of 5 stars.

    The only food my cats will eat

    I have 3 cats and have tried many different wet foods for them but the only ones they will eat are the varieties of Felix As Good As It Looks. If anything else is in their bowl they just sniff at it, give me the sort of look that only a cat can and walk away. I know if I put AGAIL in the bowls I will get clean bowls and miaows for seconds!

    0 people found this review helpful. 0 people did not find this review helpful.
  24. 5 out of 5 stars.

    whose food is this?

    It is usual for our cat and dog to sit near the table when we are eating with their tongue hanging out, and the look which says 'are we not going to have any of that?' However when the cat eats his Felix 'as good as it looks' the shoe is on the other foot. I sit there thinking 'perhaps he will leave some for me, it looks that delicious!'

    0 people found this review helpful. 0 people did not find this review helpful.
  25. 5 out of 5 stars.

    The only meat they'll eat!!

    I've fed my 2 cats this for at least the last 12 months. I've tried to give them variety over the years so they've had pretty much every brand of meat going including what you'd class as "high end" as well as supermarket own brands. This is the only stuff I've found that they'll eat consistently with no fuss and they are VERY fussy cats!!

    0 people found this review helpful. 0 people did not find this review helpful.
  26. 5 out of 5 stars.

    both my cats love this!!

    I switched to this product once they were too old for the kitten range and I have never looked back. A couple of times we have tried different brands but always then return to this.. it gets wolfed down in one go by both our cats, bowls licked clean and bets of all for me I ave a found a product that doesn't have an oduor that lingers

    0 people found this review helpful. 0 people did not find this review helpful.
  27. 5 out of 5 stars.

    My cat would buy this himself!

    Bought this just to try and didn't have much hope as my young cat is a bit choosy with his food but I was pleasantly surprised, he just wolfed it down. I'm mostly a premium dry food feeder but this makes a nice top up feed. It looks lovely and doesn't have that horrible cat food smell about it either. Me and my cat would recommend!

    0 people found this review helpful. 0 people did not find this review helpful.
  28. 5 out of 5 stars.

    My two cats can't wait for dinner.

    I love the look of this product. It always makes me think I am giving my cats something special, and they love it. One of them prefers meaty content, and the other one fish, so I am able to give them each exactly what they like, even when buying a mixed box. They can't wait to be fed when it's Felix, and never leave any in the bowl.

    0 people found this review helpful. 0 people did not find this review helpful.
  29. 5 out of 5 stars.

    Cats love vegetables, honestly!

    Who would thought of feeding cats vegetables? The truth is, my 2 cats love them--they leave no trace of carrots, tomatoes, courgettes or green beans behind. They both love 'As GOOD as it LOOKS' range, but we can be sure that they would lick the bowls clean when we give them a packet of Adult Cat Vegetable Selection in Jelly.

    0 people found this review helpful. 0 people did not find this review helpful.
  30. 5 out of 5 stars.

    Crazy for you

    I have been buying this product for over 6 months. My cat really enjoys this and she does not leave anything on her plate. If the contents were not good then she would not eat it. My vet also says the food is good as can be seen in her coat. The packets are easy to open and the contents come out easily in a controlled manner.

    0 people found this review helpful. 0 people did not find this review helpful.
279–308 of 990 Reviews  
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