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Dogs are our passion 

PURINA® BETA® was created for what we consider to be the most magnificent animal on the planet – the dog. This passion has driven us to create premium dog nutrition for several decades. 

Our philosophy is that we should let a dog be a dog, because what matters most is that he’s healthy, active and loved. And, of course, the key to this is good nutrition. That’s why, at PURINA BETA we go out of our way to make sure that our food is as nutritious as can be. 

Because of our passion, PURINA BETA is the UK’s No.1* dedicated premium dry dog food brand sold in Pet Specialist stores. We’ve a wide selection of products specially formulated to meet your dog’s nutritional needs – whatever his age, size or lifestyle. Our products contain essential nutrients explorers need – perfect for all dogs with a taste for adventure! 

*Aztec, value market share 2011 

Reinforced by PURINA’s expertise 

For over 85 years, PURINA has been working to support pets and pet owners – researching and developing products, understanding pets’ needs, providing information and advice and sharing experience with pet lovers across the globe. 

We are one of the leaders in the scientific advancement of pet care and pet nutrition. Our expert nutritionists, food scientists, vets and animal behaviourists are constantly discovering new ways to help pets lead healthy lives. 

Today, we’re proud to say PURINA is one of the world's leading pet care companies, producing some of the best known and best loved pet food brands; of which PURINA BETA has been an all-time favourite for many generations.