Health And Nutrition

Dog breeding with PURINA® BETA® Breeder Club

We created the PURINA® BETA® Breeder Club because we share your passion. The club provides dog breeding support as soon as a litter is born.  

We’ve been advancing the science of pet nutrition, utilising cutting-edge technology and research, so that you can give your dogs the nutrition they need to help stay healthy and happy. We have developed a range of specially formulated pet food to cater for dogs of all ages and lifestyles, so you can keep your dog healthy and happy through every stage in his active life.

Whether you’re building a kennel, dog breeding and preparing for a new litter or passing along puppy care information to new owners, the right tools make all the difference - which is why our PURINA® BETA® Breeder Club comes with a variety of benefits and rewards.

The benefits of joining include:

  • FREE weaning food for every litter you announce.
  • FREE Puppy Starter Kits to send home with owners of a new puppy.
  • Online tools to announce litters, track your kennel and keep records of new owner contact details.
  • Access to our dedicated Breeder Helpline for advice or any questions you might have.

To join you must:

  • Live in the UK
  • Own one or more breeding bitches with at least one litter per year.
  • Be registered with an appropriate body (e.g. Kennel Club).
  • Actively look after the welfare and health of your dogs.
  • Agree to give puppy recommendation packs to all new owners and return details to us.

Terms and Conditions apply.

Dog breeding can be challenging if you’ve never done it before, which is why our PURINA® BETA® Breeder Club is great for those looking for help with their first litter or for those who regularly breed dogs and want more support. Our PURINA® BETA® Breeder Club is easy to join and it a great way to understand and find out more information about dog breeding and what it takes to care for puppies in some of the most important years of their life.