Simple means knowing what your dog is eating

By explaining why each of these ingredients has been sourced and chosen by our experts in dog nutrition, we have created a recipe that you can trust.

The result is a simple but 100% complete dry dog food that you know you can trust.

  • Chicken is the no 1 ingredient
  • Complete Dog Food with Selected Natural Ingredients
  • Created by our Purina Experts
  • NO added wheat*
  • NO added artifical colourants, flavouring or preservatives
* may contain trace

Key Ingredients of RICH IN Chicken WITH Whole Barley


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Chicken† (20%), Dehydrated Chicken Protein (18.5%), Whole barley*† (18.5%), Oat groats*†, Rice*†, Poultry fat, Digest, Minerals, Dried carrot (0.5%), Dried pea (0.5%).

*Cereals (50%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.


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