Simple means knowing what your dog is eating

By explaining why each of these key ingredients has been sourced and chosen by our experts in dog nutrition, we have created a recipe that you can understand.

The result is a simple but 100% complete dry dog food that you know you can trust.

  • lamb is the no 1 ingredient
  • Complete Dog Food with Selected Natural Ingredients
  • Created by our Purina Experts
  • NO added wheat*
  • NO added artifical colourants, flavouring or preservatives
* may contain trace
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Key Ingredients of RICH IN LAMB WITH Whole Barley


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Lamb† (18,5%), Whole barley*† (18%), Dehydrated chicken protein, Oat groats*†, Rice*†, Poultry fat, Digest, Dehydrated lamb protein (2%), Dried spinach (0,5%), Minerals.

*Cereals (51%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.


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  1. 3 out of 5 stars.

    My dog loves it!

    I have never seen this product on my supermarket's shelves before, but thought I would give it a go anyway. And I am so glad I did. The dog likes it and for the first time I can be confident I am am giving him something pure and natural!

    0 people found this review helpful. 0 people did not find this review helpful.
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