Simple means knowing what your dog is eating

By explaining why each of these ingredients has been sourced and chosen by our experts in dog nutrition, we have created a recipe that you can trust.

The result is a simple but 100% complete dry dog food with chicken that you know you can trust.

  • Chicken is the no 1 ingredient
  • Complete dog food with selected natural ingredients
  • Created by our Purina experts
  • NO added wheat*
  • NO added artificial colourants, flavouring or preservatives
* may contain trace

Key Ingredients of RICH IN Chicken WITH Whole Barley


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Chicken† (20%), Dehydrated Chicken Protein (18.5%), Whole barley*† (18.5%), Oat groats*†, Rice*†, Poultry fat, Digest, Minerals, Dried carrot (0.5%), Dried pea (0.5%).

*Cereals (50%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.


1–8 of 102 Reviews  
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  1. 4 out of 5 stars.

    my old boy LOVES it

    we have a 5yr old girl and an 11 yr old boy,the old boy loves it as its smaller pieces for his old teeth,will be buying it when i find it just for him,as girls hit and miss with it.

    0 people found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.

    Converted Doggy.

    I have been feeding my dog this food for the past fortnight. At first he was not to keen, being a fussy eater, so I mixed a small amount of his favourite canned food with it to get him used to it and now he is waiting, tail wagging, when he hears me putting the food in his bowl. He has had problems with 'hot spots' (groomers parlance) which makes him loose patches of hair before a new growth. I have not noticed this happening since changing his food and I am keeping an eye on it at the moment. He has always been an active dog and loves playing games with his toys in the garden and now seems to have more energy than usual as he tires me out.

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Malachi seal of approval for PurinaBeyond Simple 9

    Very impressive product my dog loved it so much he wanted seconds all the time, not transit problems which is a good thing with 6 dogs, no increased drinking so no over salting, bonus, packaging is simple but effective, my only concern is the size of the biscuits they are a bit big for small breeds like chihuahuas so I needed to crush them a little just to stop any risk of chocking, something you may like to consider in future processing. They hold there flavour to even after a few weeks of the bag being intentionally left open, so one can say they do not go stale quickly. I would recommend them to amy of my friends and family and will use them myself again

    2 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      We're really pleased to hear Malachi enjoyed his first taste of Purina Beyond so much and we hope it will remain on the menu in the future. Thank you for your feedback regarding the kibble size, we will certainly share this with the team for their consideration. Thanks for sharing your photo of Malachi with us.

  4. 5 out of 5 stars.

    Fussy eaters

    I couldn't the packaging open without the one dog trying to dive right in, once it was open Poppy was right in there. My other dog took a while to join in but once he got a taste for them he has fallen in love with them.

    They are a great size and texture for my Chihuahua and JRT/Chihuahua cross.

    I was so impressed I have given out some samples to friends and family especially those with small dog who struggle to get small enough dry kibble type food and their feedback has been great as well.

    0 people found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    Love at first bite

    Freddie was getting bored of his current food so I tried him with Purina Beyond chicken with whole barley. For both Freddie and his sister Mollie it was love at first bite. I split their intake over two meals so as they have a breakfast and evening meal. The biscuits are the ideal size for Freddie who is a springer and Mollie who is a cocker/collie cross (sprollie) as they chew them which aids digestion. Being a complete meal there is no need to add messy meat tins so also ideal as a meal on the go if we take them traveling. Think we will be sticking to the Beyond range from now on or we would end up with two very moody dogs...

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.


    I received a pack of Purina Beyond simply chicken with whole barley to try out on my Spaniel Scott.

    I was quite wary of trying him on a new product as he has a sensitive stomach and doesn't handle new foods well... until I tried him with this food! He absolutely loved it and it hasn't upset his stomach once!! He can't wait for his bowl in the afternoons now!!

    I'm so happy to see that he's got a new boost of energy after eating Purina Beyond for the last 2 weeks. He's happier and more playful which is great to see!

    I shall definitely be continuing him on with Purina Beyond simply chicken with whole barley.

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    Fabulous Foodie Treat

    I moved my little dog over to Purina Beyond without any problems at all-always good to know that it hasn't caused any sensitivity or tummy problems & i love that it contains natural ingredients,as I feel I'm doing the best for him.From the first time that I emptied it into his bowl he was very curious & dived straight in-something he hasn't always done in the past with other foods.He really enjoyed the chicken flavour and the pieces were easily edible [he's a medium sized cockapoo so hasn't got a large mouth/teeth]-he completely emptied his bowl.Again another sign that he's loved it as he often leaves portions behind if he's not keen on a food.He's now been eating it for a few weeks and really seems healthy,satisfied and still eager to eat it at meal times.Im happy;he's happy and we'll continue to use Purina Beyond.

    1 person found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's brilliant to hear Purina Beyond is suiting your lovely dog so well and that he enjoys it so much. He looks a very content and healthy dog and we're really pleased to hear he'll continue to enjoy the Purina Beyond range. Thanks for sharing your photo and feedback with us.

  8. 5 out of 5 stars.

    very satisfying

    My dog has been eating this alongside other meals and has really taken to it, most of the time prefering the Purina... It has left her full of energy for playing, walking and generally being her 2 year old self... She has settled down afterwards always fully satisfied and slept soundly, never once asking for more food... She relly seemed to enjoy it, the crunch, the size, and the taste... I will definately be buying this again knowing my dogs nutritional needs are met

    1 person found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It sounds like your dog had great taste and we're really pleased Purina Beyond is suiting her so well. She sounds and looks like a very healthy and content dog and we're so pleased she will continue to enjoy the Purina Beyond range in the future. Thanks for sharing your photo and feedback with us.

1–8 of 102 Reviews  
Simply 9 Chicken with Whole Barley is rated 4.7 out of 5 by 103.
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