Simple means knowing what your dog is eating

By explaining why each of these ingredients has been sourced and chosen by our experts in dog nutrition, we have created a recipe that you can trust.

The result is a simple but 100% complete dry dog food with chicken that you know you can trust.

  • Chicken is the no 1 ingredient
  • Complete dog food with selected natural ingredients
  • Created by our Purina experts
  • NO added wheat*
  • NO added artificial colourants, flavouring or preservatives
* may contain trace

Key Ingredients of RICH IN Chicken WITH Whole Barley


Back to top

Chicken† (20%), Dehydrated Chicken Protein (18.5%), Whole barley*† (18.5%), Oat groats*†, Rice*†, Poultry fat, Digest, Minerals, Dried carrot (0.5%), Dried pea (0.5%).

*Cereals (50%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 7.5 %

  • 3.0 %

Feeding Guide

Back to top

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.

Simply 9 Chicken with Whole Barley is rated 4.8 out of 5 by 36.
Rated 5 out of 5 by from Malachi seal of approval for PurinaBeyond Simple 9 Very impressive product my dog loved it so much he wanted seconds all the time, not transit problems which is a good thing with 6 dogs, no increased drinking so no over salting, bonus, packaging is simple but effective, my only concern is the size of the biscuits they are a bit big for small breeds like chihuahuas so I needed to crush them a little just to stop any risk of chocking, something you may like to consider in future processing. They hold there flavour to even after a few weeks of the bag being intentionally left open, so one can say they do not go stale quickly. I would recommend them to amy of my friends and family and will use them myself again
Date published: 2016-04-22
Rated 5 out of 5 by from He loves it xxxxx Thank you, thank you, thank you! I love my dog Zeph with all my heart so he only has the best and this product has become a firm favourite. I introduced PurinaBeyond chicken and veg slowly into his diet and although he appeared a little reluctant at first to eat it alone he now pounds towards me with delight when l retrieve his bag of goodness. Additionally, Zephs coat looks good and stools are firm. Personally, l'm thrilled that he enjoys it so much as hard food helps reduce tooth decay, which is win, win in my book. Would l buy this product...'YES'. Do l recommend it...'YES'. Thankyou
Date published: 2016-04-21
Rated 5 out of 5 by from Fabulous Foodie Treat I moved my little dog over to Purina Beyond without any problems at all-always good to know that it hasn't caused any sensitivity or tummy problems & i love that it contains natural ingredients,as I feel I'm doing the best for him.From the first time that I emptied it into his bowl he was very curious & dived straight in-something he hasn't always done in the past with other foods.He really enjoyed the chicken flavour and the pieces were easily edible [he's a medium sized cockapoo so hasn't got a large mouth/teeth]-he completely emptied his bowl.Again another sign that he's loved it as he often leaves portions behind if he's not keen on a food.He's now been eating it for a few weeks and really seems healthy,satisfied and still eager to eat it at meal times.Im happy;he's happy and we'll continue to use Purina Beyond.
Date published: 2016-04-22
Rated 5 out of 5 by from very satisfying My dog has been eating this alongside other meals and has really taken to it, most of the time prefering the Purina... It has left her full of energy for playing, walking and generally being her 2 year old self... She has settled down afterwards always fully satisfied and slept soundly, never once asking for more food... She relly seemed to enjoy it, the crunch, the size, and the taste... I will definately be buying this again knowing my dogs nutritional needs are met
Date published: 2016-04-14
Rated 5 out of 5 by from Empty Bowl Everytime I like to give my Border Terrier a bit a variety in his diet and bought the Simply 9 Rich in Chicken with Whole Barley for him. He can be a bit fussy with which complete dry food he eats but he loved it straight away. I have found with some dry foods the size is too big but this is just right and he thoroughly enjoys it. I will definitely be purchasing this again.
Date published: 2016-11-24
Rated 5 out of 5 by from My Dog loves this After trying my dog on Beyond Simply 9 chicken with whole barley for 2 weeks. My dog couldn’t wait to try the new food. I’m one of the lucky ones that my dog Ayla will try any food given to her. Ayla loves her new food and looks forward to meal times. Its easy to digest she is kept very regular with her bathroom habits. Beyond Simply 9 is a lot healthier then other foods on the market. Ayla’s coat has improved since I have switched her food. She seems a lot more happier full of herself.
Date published: 2016-04-13
Rated 5 out of 5 by from Great product = happy dog I've been feeding this product to my 4 year old Belgian Shepherd for the last 2 weeks and I'm pleased to say that she loves it; finishing her meal every time. My dog can be a little fussy with dry food but she took to this immediately, I've now found a great dry food that she really enjoys with the bonus that its made up of all natural ingredients which is so important to me. A definite hit with us both and I will absolutely be buying Beyond - Simply 9 again.
Date published: 2016-04-16
Rated 5 out of 5 by from Nutritious and tasty My dog has been eating Purina beyond in the chicken flavor for over a week now and she loves it. I introduced it gradually over several days to avoid any tummy upsets and happily there were none. I like the fact that it is a more natural food compared to some others we have tried. One thing I have noticed though is she is much more thirsty. A bigger bowl of water soon sorted this out..All in all a good product and I shall buy again.
Date published: 2016-04-13