Simple means knowing what your dog is eating

By explaining why each of these key ingredients has been sourced and chosen by our experts in dog nutrition, we have created a recipe that you can understand.

The result is a simple but 100% complete dry dog food that you know you can trust.

  • Lamb is the no 1 ingredient
  • This lamb and rice dog food is a complete dog food with selected natural ingredients
  • Created by our Purina experts
  • NOadded wheat*
  • NOadded artificial colourants, flavouring or preservatives
* may contain traces of wheat
img overviewimg overview

Key Ingredients of RICH IN LAMB WITH Whole Barley

Composition

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Lamb† (18,5%), Whole barley*† (18%), Dehydrated chicken protein, Oat groats*†, Rice*†, Poultry fat, Digest, Dehydrated lamb protein (2%), Dried spinach (0,5%), Minerals.

*Cereals (51%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOGAmount to Feed
1-5 kg40 - 115g
5-10 kg115 - 180g
10-15 kg180 - 240g
15-25kg240 - 335g
25-35kg335 - 420g
35-45kg420 - 500g

Plus 35g for every 5kg of body weight over 45kg.

Reviews

9–38 of 79 Reviews  
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  1. 5 out of 5 stars.

    Dog Loved It!

    My dog Fred loved this product and ate it all everytime, will definately buy more. I find dogs do really enjoy lamb flavours in their food

    0 people found this review helpful.0 people did not find this review helpful.
    1. 5 out of 5 stars.

      Empty bowl!

      These are a perfect size for my little dog he loves them and we always have an empty bowl.I take a handful out on our walks ti use as treats for him and other dogs we meet.

      0 people found this review helpful.0 people did not find this review helpful.
      1. 4 out of 5 stars.

        Buddy loved it!

        My dog Buddy was a little unsure at first when we gave him a little bit to try before his normal dinner, but after a quick nibble he soon decided it was delicious, and was happy to have it sprinkled on his regular food at first and then in larger quantities. He seemed very happy while eating it, and it hasn't upset his tummy or anything like that (we normally stick to one brand which we know suits his digestion, so we were a little wary of swapping - but it was fine!)

        0 people found this review helpful.0 people did not find this review helpful.
        1. 5 out of 5 stars.

          It's not often that a pet food product comes out that is healthy, good quality and looks/smells great. Purina Beyond ticks all those boxes! Judging my the way our two dogs lick their bowls clean at meal times it must taste delicious too!

          0 people found this review helpful.0 people did not find this review helpful.
          1. 5 out of 5 stars.

            Definatly recommend

            Got this a couple of weeks ago to try for my dogs and it was a big hit! They loved it.. I out them back on their normal food and they refused to eat that.. looks like they will be eating this for the foreseeable future :-)

            0 people found this review helpful.0 people did not find this review helpful.
            1. 5 out of 5 stars.

              Purina Beyond - Lamb with Whole Barley

              Trevor (the dog ) trialled PurinaBeyond-lamb and whole barley and he loved it! It has a strong odour and I initially thought he wouldn't like it, especially as I don't usually buy lamb, but to my surprise he wolfed it down. The product has a nice texture and shape and I have noticed that his faeces is firmer than usual.

              0 people found this review helpful.0 people did not find this review helpful.
              1. 5 out of 5 stars.

                Tasty

                My dogs were initially sceptical of this as they are with any new food. But they absolutely love this food! Even my kittens are tucking into it much to my dogs disgust@

                0 people found this review helpful.0 people did not find this review helpful.
                1. 5 out of 5 stars.

                  Winner winner lamb dinner

                  My dog is really fussy when it comes to her food and normally isn't a fan of dry mix. This was a real winner and left me completely shocked as she demolished the whole bag within a few days. Finally a dry mix we can use for our fussy eater.

                  0 people found this review helpful.0 people did not find this review helpful.
                  1. 5 out of 5 stars.

                    Great food

                    I trailed this product and both my dogs loved it , one is a white long haired German shepherd and the other is a rescue dog I adopted who was living on the streets in Bulgaria. Their dishes were always empty I highly recommend

                    0 people found this review helpful.0 people did not find this review helpful.
                    1. 4 out of 5 stars.

                      Lamb with Whole Barley

                      Great quality food and i can tell my dog loves it.

                      0 people found this review helpful.0 people did not find this review helpful.
                      1. 5 out of 5 stars.

                        My dog loves it!

                        My dog is very fussy with dry food, and i usually have to mix it with some wet food, to get him to eat it. With Purina beyond he eats it straight away, and without the addition of wet food. Would recommend and use again

                        0 people found this review helpful.0 people did not find this review helpful.
                        1. 5 out of 5 stars.

                          Wasn't like a rock!

                          I received this a month ago for my dog bonnie, a 27mth old female boxer. She enjoyed it every time I gave it her, ive tried her on other brands of dry mix but she never eat it without mixing it with wet dog food. Id buy this every time!xx

                          0 people found this review helpful.0 people did not find this review helpful.
                          1. 5 out of 5 stars.

                            My dog loved it!

                            I bought this food for my dog as a little change as I thought she deserved something different and it did not disappoint. She wolfed it down and even hovered around her bowl looking for seconds!! Will definitely purchase again, maybe in a different flavour. Thanks!

                            0 people found this review helpful.0 people did not find this review helpful.
                            1. 5 out of 5 stars.

                              My Staffys love this

                              I thought I would try this as I wanted a tasty alternative for the meat I was giving my staffys. My two absolutely loved this and cannot wait for meal time. I thought they wouldn't like it as Henri is very fussy but he wolfed it down

                              0 people found this review helpful.0 people did not find this review helpful.
                              1. 5 out of 5 stars.

                                Fussy dog loves it

                                My 2kg dog wasn't interested in food until I gave her the purina beyond kibble. Being so small she finds it hard to bite through most dry foods, however the beyond kibble is thin and she can chew it successfully. She is really enjoying it which is great after so many half bags of food have been wasted before from different brands

                                0 people found this review helpful.0 people did not find this review helpful.
                                1. 5 out of 5 stars.

                                  Excellent product!

                                  Was asked to review this product for my dogs. I gradually introduced purina beyond into their diet, till they are only eating the item. The dogs love it! They seem, brighter, healthier and more content Well done Purina.

                                  0 people found this review helpful.0 people did not find this review helpful.
                                  1. 5 out of 5 stars.

                                    Dog cant get enough

                                    This has been the most excited I've seen my dog for food in a long time. We like to try different healthy dry dog foods and she usually isn't too fussed by the food we put out for her. She actively dug under the other dog food we mixed on top of this stuff. Would definitely recommend it.

                                    0 people found this review helpful.0 people did not find this review helpful.
                                    1. 4 out of 5 stars.

                                      Dog enjoys this.

                                      A plain looking food which I thought my dog was not going to enjoy. He's a little fussy. However this has gone down as a firm favourite. He's a old dog and he loves this. Has slightly improved his smelly breath. Brilliant would definitely recommend .

                                      0 people found this review helpful.0 people did not find this review helpful.
                                      1. 5 out of 5 stars.

                                        Dog loves it

                                        My dog loves this good she onky has to see you get the bag out and she was her tail and barks. I've never seen her eat dry food so well

                                        0 people found this review helpful.0 people did not find this review helpful.
                                        1. 5 out of 5 stars.

                                          I received this dogfood to review my dog loves it ate it no problems, he seems to prefer this than previous food he's had. good value

                                          0 people found this review helpful.0 people did not find this review helpful.
                                          1. 4 out of 5 stars.

                                            I am sure this is a good product but unfortunately my dog would not eat it no matter how I tried to give it to him.

                                            0 people found this review helpful.0 people did not find this review helpful.
                                            1. 5 out of 5 stars.

                                              Surprised and pleased

                                              My dog loves it! Wont be using anything else now! Never leaves a scrap in his bowl!

                                              0 people found this review helpful.0 people did not find this review helpful.
                                              1. 5 out of 5 stars.

                                                Staffy Success!

                                                First time trying this product and as I was opening the bag one of my dogs was nearby so I held out some for her to smell. Normally when it comes to dried food she will turn her nose up unless it's in her bowl as she suspects anything from your hand to be a treat however on this occasion she wolfed it down and was giving me puppy dog eyes asking for more! The nuggets are small but smell meaty and have a slightly greasy feel which I find encouraging as hope this will give the coat a shine. I am as impressed with this product as my dogs are and will certainly be buying again.

                                                0 people found this review helpful.0 people did not find this review helpful.
                                                1. 5 out of 5 stars.

                                                  Really glad my dog tried this

                                                  Dog loved this finished all his bowl in one go, glad I got this. Cant wait to get my dog other flavours

                                                  0 people found this review helpful.0 people did not find this review helpful.
                                                  1. 4 out of 5 stars.

                                                    My dog enjoyed it, smells good too!

                                                    My dog really enjoyed this food. We normally feed him a mixture of wet and dry but during the last few weeks of warmer weather he preferred the dry biscuits. Smelt better than others we've tried and he's yet to get bored with this one, interested to try the other flavours too!

                                                    0 people found this review helpful.0 people did not find this review helpful.
                                                    1. 4 out of 5 stars.

                                                      Lovely Size Morsels.

                                                      Our Chihuahua loves Lamb but he didn't this ,we also have a Welsh Border Collie who is a bit fussy with her food but she loves it and looks around for seconds.Very pleased with the ingredients ,natural and healthy.

                                                      0 people found this review helpful.0 people did not find this review helpful.
                                                      1. 5 out of 5 stars.

                                                        Gone in seconds

                                                        My dog Bertie absolutely adored this food , It nice to know that a product that is healthy and with clear ingredients can also be enjoyable . You can hear the fresh crispiness of it and there is certainly nothing left , it was gone in seconds and the only problem was he sat by his bowl waiting for a refill .

                                                        0 people found this review helpful.0 people did not find this review helpful.
                                                        1. 5 out of 5 stars.

                                                          Very impressed!

                                                          This is my dogs favourite out of all the dried foods she has had. She eats it all straight away and licks the bowl clean! Lamb must be her favourite and the pieces are all equal sized triangles. They are also all the same colour unlike some of the other dried dog foods we have tried. My only criticism is that the bag it comes in isn't very strong. Mine arrived with a big tear in the front of the bag but I always decant the food into an airtight plastic container so it wasn't a major issue.

                                                          0 people found this review helpful.0 people did not find this review helpful.
                                                          1. 4 out of 5 stars.

                                                            My doggo enjoyed this!

                                                            Great packaging design- made it seem like it was a healthier product for my dog and was made using more natural ingredients. Also a sturdy bag, so will last well. I have a bichon frise and he is quite picky about the food that he eats. He is not one of these dogs that scoffs anything you put in front of him! Luckily, he enjoyed this one and ate it as a snack in between pouches of wet dog food. The product itself also seemed really crunchy, which I think my dog enjoyed, and it didn't have an overpowering smell, like some dog foods. Overall, I would be willing to buy this again.

                                                            0 people found this review helpful.0 people did not find this review helpful.
                                                            1. 5 out of 5 stars.

                                                              Lamb

                                                              I had the pleasure of trailing this product and my dog loved it. He can be very fussy with biscuits but as soon as I put the food down he ate the bowl full straight away

                                                              0 people found this review helpful.0 people did not find this review helpful.
                                                              9–38 of 79 Reviews  
                                                              Simply 9 Lamb with Whole Barley is rated 4.8 out of 5 by 79.
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