There is power in good food

Our Superfood Blend rich in salmon with oats and added sweet potato dog food combines tasty salmon with sweet potato and other ingredients to provide high quality nutrition and essential nutrients to help support your dog’s wellbeing.

  • Salmon is the No 1 Ingredient
  • Complete dog food with selected natural ingredients
  • Created by our Purina experts
  • NO added wheat*
  • NO added artificial colourants, flavouring or preservatives
* may contain trace
img overview

Key Ingredients of RICH IN SALMON WITH OATS & SWEET POTATO

Composition

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Salmon† (17,5%), Oat groats*† (17%), Dehydrated chicken protein, Barley*†, Rice*†, Poultry fat, Dehydrated salmon protein (3%), Digest, Dried beetpulp, Minerals, Dried sweet potatoes (0,5%).

*Cereals (50%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 0.3 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.

Reviews

1–8 of 30 Reviews  
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  1. 5 out of 5 stars.

    KNOWING WHAT'S GOOD FOR YOU

    Owners as well as their dogs have to learn new tricks when trying Purina Beyond for the first time!

    "I've never tried it because I don't like it" Years ago, I saw that headline on a billboard poster for a famous brand of Irish stout (whose name I won't mention - product placement!). I thought it was the cleverest thing, because it exposed the illogical reason why I, and obviously many others, had never tasted that particular drink. I was reminded of this during the ongoing consumer trial for Purina Beyond, for which my Zakkie was selected. His trial pack was Superfood Blend Salmon with added Sweet Potato. This will be interesting, I thought, because I have never given him any sort of fish-based product in all our time together. Why might that be ? Possibly due to the traditional view that it is cats rather than dogs who eat fish, and maybe backed up by the dominance of other varieties in the shop displays. All of that may be true, but I have to confess that the biggest reason is that poster headline from long ago, quietly proving that it is as relevant to pet products as it was to Irish stout. Hence I started the trial with doubts that Zakkie would like it, but when we tried a little sample portion as suggested by the Purina team, it was a case of no sooner served than eaten, and as the portions increased, so did Zakkie's enjoyment of Purina Beyond. This is an excellent product and I am looking forward to serving the other varieties in the range as soon as it becomes available to buy. The old maxim that the consumer is king applies equally when that consumer is a dog, provided that its owner does not yield to the "stout principle" (I nearly said the brand name!) by making pre-judgments about what is likely to be popular. It is bad enough when we apply skewed thinking to our own choices, but we must always be careful not to extend that to what we select for those who cannot choose for themselves. Owners as well as their dogs, it seems, can become set in their ways, and I urge everyone to give Purina Beyond a try, and prepare to be delighted by their friends' enjoyment of this wonderful new product, just as I have been, once I allowed Zakkie to decide for himself what's good for him. Speaking of which, I still haven't tried Guinness. I mean Irish stout - ignore that slip; and it was going so well, too.

    1 person found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's so great to hear you gave Zakkie a chance to try Purina Beyond even though he's never had a fish based product in the past and we're even more pleased to hear how much he enjoyed it. Marketing campaigns can sometimes have a really positive impact on us and if Zakkie could talk, we're sure he'd agree! We hope Zakkie continues to enjoy the Purina Beyond range and that he encourages you to go and try that particular Irish stout! Thanks so much for sharing your photos and feedback with us.

  2. 5 out of 5 stars.

    My dogs love it!

    I'm always wary of giving my dogs new food to try. I don't like waste and my dogs can be fussy. My initial thoughts on the flavour PurinaBeyond - Superfood Blend Salmon with added Sweet Potato was it was more directed at cats. The sweet potato swung me in the right direction though as I know my dogs are partial to it and it something they do like. I have small chihuahuas, this kibble was a perfect size for all of them even the tiny ones. One thing that did surprise me was that the kibble didn't have any nasty odours like most dog kibbles these days. They love it and will gladly have more and more, I felt good about feeding my dogs this natural ingredients with no added artificial colourings flavourings or preservatives.

    If the rest of the range is like this one then my chi's are sure in for a treat!

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It can be so difficult to try a new diet when your dogs' are picky eaters and we're so pleased your lovely Chihuahuas enjoyed their first taste of Purina Beyond. It's great that the kibble size suits them perfectly and we really hope they will continue to enjoy Purina Beyond in the future. Thanks so much for sharing your photo - they've certainly mastered the 'puppy dog eyes'! Thanks for feedback.

  3. 5 out of 5 stars.

    My dogs love it!

    Although we feed our dogs a BARF diet, we use kibble to vary our dogs diet, both as treats and when we are away from home due to ease. The fact that our raw meat eating dogs love this speaks volumes! This is the first one they've nearly snatched my hand off for. If anyone would be sceptical of dry food it would be me, however I am really pleased with the natural ingredients and composition of the food in general. Itwill be a great complement to our feeding programme.

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's brilliant to hear our dogs are enjoying Purina Beyond as a treat. Judging by your photo, they can't wait for treat time! Thanks for sharing your photo and feedback with us.

  4. 5 out of 5 stars.

    Absolutely loves it.

    I was initially very sceptical when I saw the flavour I had received and he sniffed around the bowl for a while before taking the plunge and tasting it. One mouthful was all that was needed and in a few minutes he had eaten the lot even looking up at me as if to say he wanted more.

    There have been no dietary problems with this natural food and I highly recommend it.

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's great news that your dog enjoyed his first taste of Purina Beyond and we're pleased he took the plunge! It's great the diet is suiting him so well and we hope he'll continue to thrive on Purina Beyond in the future. Thanks for sharing your photo and feedback with us.

  5. 5 out of 5 stars.

    Great Dog Food

    I purchased this new dog food for my dog Blake as he loves food with fish in this PurinaBeyond - Superfood Blended with Salmon and added sweet potato was just the job he loves it to bits i will be buying this regularly now as he clears his bowl every time

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's lovely to hear Blake enjoyed his first taste of Purina Beyond and we're pleased he will continue to do so in the future. Great photo - he looks very content after his dinner! Thanks for sharing your feedback and photo with us.

  6. 5 out of 5 stars.

    Great petfood

    This food is the best . My dog just can't get enough of it ! I have never seen her enjoy other pet food as much as Beyond . I highly recommend Beyond to all dog owners ! great food !

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's so lovely to hear your dog enjoys Purina Beyond so much and thanks for recommending. What a great photo, your dog is gorgeous and we can see she's not willing to share her new favourite food! Thanks so much for sharing your feedback and photo with us.

  7. 1 out of 5 stars.

    Confused

    How can salmon be the No.1 ingredients, when this product only containts17.5 % salmon and 50% cereals, doesn't make any sense to me, sorry

    2 people found this review helpful. 0 people did not find this review helpful.
  8. 5 out of 5 stars.

    Happy Shar Pei

    I recently adopted a rescue dog and wasn't sure what food would be best for him, particularly as his breed (shar pei) is prone to food allergies. Of everything I've tried so far this is definitely his favourite and he seems to do well on it, never leaves any in his bowl and no stomach upsets or other problems. We noticed he often ate grass while we had him on cheaper food but not while we fed him this, we assume this is because this has better vitamin/mineral content? Will definitely be looking to acquire more.

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's great news that your Shar Pei enjoys Purina Beyond so much and that he's doing really well on the diet. It sounds like your lovely rescue dog has found his new favourite food and we hope he continues to enjoy Purina Beyond in the future. Thanks for you feedback.

1–8 of 30 Reviews  
Superfood Blend Salmon with added Sweet Potato is rated 4.6 out of 5 by 30.
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