Owners as well as their dogs have to learn new tricks when trying Purina Beyond for the first time!
"I've never tried it because I don't like it" Years ago, I saw that headline on a billboard poster for a famous brand of Irish stout (whose name I won't mention - product placement!). I thought it was the cleverest thing, because it exposed the illogical reason why I, and obviously many others, had never tasted that particular drink. I was reminded of this during the ongoing consumer trial for Purina Beyond, for which my Zakkie was selected. His trial pack was Superfood Blend Salmon with added Sweet Potato. This will be interesting, I thought, because I have never given him any sort of fish-based product in all our time together. Why might that be ? Possibly due to the traditional view that it is cats rather than dogs who eat fish, and maybe backed up by the dominance of other varieties in the shop displays. All of that may be true, but I have to confess that the biggest reason is that poster headline from long ago, quietly proving that it is as relevant to pet products as it was to Irish stout. Hence I started the trial with doubts that Zakkie would like it, but when we tried a little sample portion as suggested by the Purina team, it was a case of no sooner served than eaten, and as the portions increased, so did Zakkie's enjoyment of Purina Beyond. This is an excellent product and I am looking forward to serving the other varieties in the range as soon as it becomes available to buy. The old maxim that the consumer is king applies equally when that consumer is a dog, provided that its owner does not yield to the "stout principle" (I nearly said the brand name!) by making pre-judgments about what is likely to be popular. It is bad enough when we apply skewed thinking to our own choices, but we must always be careful not to extend that to what we select for those who cannot choose for themselves. Owners as well as their dogs, it seems, can become set in their ways, and I urge everyone to give Purina Beyond a try, and prepare to be delighted by their friends' enjoyment of this wonderful new product, just as I have been, once I allowed Zakkie to decide for himself what's good for him. Speaking of which, I still haven't tried Guinness. I mean Irish stout - ignore that slip; and it was going so well, too.