There is power in good food

Our Superfood Blend rich in salmon with oats and added sweet potato dog food combines tasty salmon with sweet potato and other ingredients to provide high quality nutrition and essential nutrients to help support your dog’s wellbeing.

  • Salmon is the No 1 Ingredient
  • Complete dog food with selected natural ingredients
  • Created by our Purina experts
  • NO added wheat*
  • NO added artificial colourants, flavouring or preservatives
* may contain trace
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Salmon† (17,5%), Oat groats*† (17%), Dehydrated chicken protein, Barley*†, Rice*†, Poultry fat, Dehydrated salmon protein (3%), Digest, Dried beetpulp, Minerals, Dried sweet potatoes (0,5%).

*Cereals (50%)
†Natural ingredients

Nutritional additives:

  • Vit. A: 21 000; Vit. D3: 680; Vit. E : 110;

  • Ferrous sulphate monohydrate: 220; Calcium iodate anhydrous: 2.8; Cupric sulphate pentahydrate: 44; Manganous sulphate monohydrate: 105; Zinc sulphate monohydrate: 370 Sodium selenite: 0.26. With antioxidants

Analytical constituent

  • 25.0 %

  • 15.0 %

  • Linoleic acid 2.0 %

  • 0.3 %

  • 7.5 %

  • 3.0 %

Feeding Guide

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See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinarian regularly.

Recommended Daily Feeding Amounts

Weight OF DOG Amount to Feed
1-5 kg 40 - 115g
5-10 kg 115 - 180g
10-15 kg 180 - 240g
15-25kg 240 - 335g
25-35kg 335 - 420g
35-45kg 420 - 500g

Plus 35g for every 5kg of body weight over 45kg.


1–8 of 88 Reviews  
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  1. 5 out of 5 stars.


    Owners as well as their dogs have to learn new tricks when trying Purina Beyond for the first time!

    "I've never tried it because I don't like it" Years ago, I saw that headline on a billboard poster for a famous brand of Irish stout (whose name I won't mention - product placement!). I thought it was the cleverest thing, because it exposed the illogical reason why I, and obviously many others, had never tasted that particular drink. I was reminded of this during the ongoing consumer trial for Purina Beyond, for which my Zakkie was selected. His trial pack was Superfood Blend Salmon with added Sweet Potato. This will be interesting, I thought, because I have never given him any sort of fish-based product in all our time together. Why might that be ? Possibly due to the traditional view that it is cats rather than dogs who eat fish, and maybe backed up by the dominance of other varieties in the shop displays. All of that may be true, but I have to confess that the biggest reason is that poster headline from long ago, quietly proving that it is as relevant to pet products as it was to Irish stout. Hence I started the trial with doubts that Zakkie would like it, but when we tried a little sample portion as suggested by the Purina team, it was a case of no sooner served than eaten, and as the portions increased, so did Zakkie's enjoyment of Purina Beyond. This is an excellent product and I am looking forward to serving the other varieties in the range as soon as it becomes available to buy. The old maxim that the consumer is king applies equally when that consumer is a dog, provided that its owner does not yield to the "stout principle" (I nearly said the brand name!) by making pre-judgments about what is likely to be popular. It is bad enough when we apply skewed thinking to our own choices, but we must always be careful not to extend that to what we select for those who cannot choose for themselves. Owners as well as their dogs, it seems, can become set in their ways, and I urge everyone to give Purina Beyond a try, and prepare to be delighted by their friends' enjoyment of this wonderful new product, just as I have been, once I allowed Zakkie to decide for himself what's good for him. Speaking of which, I still haven't tried Guinness. I mean Irish stout - ignore that slip; and it was going so well, too.

    1 person found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It's so great to hear you gave Zakkie a chance to try Purina Beyond even though he's never had a fish based product in the past and we're even more pleased to hear how much he enjoyed it. Marketing campaigns can sometimes have a really positive impact on us and if Zakkie could talk, we're sure he'd agree! We hope Zakkie continues to enjoy the Purina Beyond range and that he encourages you to go and try that particular Irish stout! Thanks so much for sharing your photos and feedback with us.

  2. 5 out of 5 stars.

    Crunchy flavoursome and nutritious

    I gave this to my dog to try as she is quite fussy with food. Normally she wouldn't eat dry food without gravy or something similar. She ate this without hesitation and enjoyed it. She still prefers food with gravy but the fact that she ate more than a mouthful without says a lot about the quality of this product.

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Absolutely Amazing for the Fussy Eater

    Miss Floie is a diva ... & a very fussy eater. She has been for the whole 11 months that we've had her but has been getting slowly more discerning. She's been checked by the vets and is fine, health wise. I wasn't holding out much hope when she tried Purina Beyond. I expected a snifff, a spit out and a walk away. However, I was amazed. Not only did she sniff and eat, straight away but she polished off a whole bowl of biscuits in one sitting. Something she has not done with any other make of biscuits. To add to my delight, she has now done so a few times so it wasn't a one off fluke. I'm pleased that she's eating and that it seems to be a good quality food which I can buy locally (her previous food had to be ordered online). It's a great price and my other dog (the beautiful but not so fussy Ellie May, aged 7) can also eat it. They seem to love the salmon and sweet potato flavour although I will be trying them on other flavours, once they've finished off their bag.

    1 person found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    Something Different

    First impressions from Tilly was excitement, when I put some in her dish her initial reaction was to sniff it and then walk away, this is not unusual for her! I persevered everyday and by day 4 she had a taste - then she walked away. But later she went back and emptied her bowl, since then she tucks in straight away and always clears her dish - a great result!!

    0 people found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    Great product

    Tilly was very excited when my trial pack arrived in the post but when I put some in her dish she sniffed it and walked away! This is normal for her as she can be funny with new food. I kept trying and by the 3rd day she had a taste, walked off then came back and cleared the dish! Now she loves them and they will be an everyday meal for her, thank you.

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.

    Dog Loved it

    I was privileged to be part of the set of Insiders to receive a 2 kg sample of the Purina Super food. My Dog is a year old German Shepherd we adopted from the shelter when he was 9 months. He is a pampered brat and we make sure we gets the best and he is pretty choosy about what he eats. His current diet is a mix of raw(chicken wings or tripe or beef mince) with Wainwrights large breed puppy kibbles 2 times a day when we received this we weren't sure he would like it so we took a few Purina kibbles in one hand and Wainwright's in the other and asked our dog to pick it and invariably picked the Purina 2 out of 3 times. He has relished his meal with the Purina and finished it with great gusto. I would definitely buy this once his current supply runs out. while I cant attest to the benefits its provided since the trial lasted a week, he did seem light and was doing his business(relieving himself easily, the stools seemed softer since i have the enviable job after cleaning after him)

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    My dog wolfed it down

    I was given a bag of this food to test from The Insiders and so far I am very impressed. My dog is not so much a selective eater but a grazer. He rarely eats what I have put down straight away, and sometimes breakfast is even left by the time it comes to feeding him dinner. Not with this food, he ate the entire bowl immediately! I haven't seen him do that since he was a pup. As for my impressions it feels like I am giving him something better for him, more natural which gives me peace of mind too. I am normally quite driven by price for what I buy my dogs, but the reaction I got from this food is making me change my mind, I would buy this dog food.

    0 people found this review helpful. 0 people did not find this review helpful.
  8. 5 out of 5 stars.

    My dogs love it!

    I'm always wary of giving my dogs new food to try. I don't like waste and my dogs can be fussy. My initial thoughts on the flavour PurinaBeyond - Superfood Blend Salmon with added Sweet Potato was it was more directed at cats. The sweet potato swung me in the right direction though as I know my dogs are partial to it and it something they do like. I have small chihuahuas, this kibble was a perfect size for all of them even the tiny ones. One thing that did surprise me was that the kibble didn't have any nasty odours like most dog kibbles these days. They love it and will gladly have more and more, I felt good about feeding my dogs this natural ingredients with no added artificial colourings flavourings or preservatives.

    If the rest of the range is like this one then my chi's are sure in for a treat!

    0 people found this review helpful. 0 people did not find this review helpful.
    1. Response from PurinaBeyond UK:

      It can be so difficult to try a new diet when your dogs' are picky eaters and we're so pleased your lovely Chihuahuas enjoyed their first taste of Purina Beyond. It's great that the kibble size suits them perfectly and we really hope they will continue to enjoy Purina Beyond in the future. Thanks so much for sharing your photo - they've certainly mastered the 'puppy dog eyes'! Thanks for feedback.

1–8 of 88 Reviews  
Superfood Blend Salmon with added Sweet Potato is rated 4.7 out of 5 by 88.
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