PRO PLAN DOG® Medium Puppy with OPTISTART can offer a number of benefits, as it:

  • Specially formulated for dental care
  • Helps support long-term health
  • Enables puppies' developing immune system to react efficiently
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Contains high quality pieces of chicken

Daily feeding amounts g/day

Puppy Age (months)
Adult Weight (kg) 1.5-3 4-5 6-8 9-11 12-24
1 50-55 60 60-Adult Adult Adult
5 60-90 85-75 75 75-Adult Adult
10 80-120 125-140 145 150 Adult
15 85-145 160-180 200-220 220 Adult
20 90-155 170-190 220-240 240-245 Adult
25 100-195 225-245 300-355 355-365 Adult
35 110-215 260-310 365-480 490-510 520-Adult
45 125-245 280-355 405-580 600-635 645-Adult
60 145-345 400-520 600-765 795-845 845-855
70 165-410 445-615 665-930 975-1020 985-951

Feeding Guide: Pregnancy & lactation: please see the PURINA® PRO PLAN® web site or ask your vet for more details..

Weaning and growth: During weaning from 3 to 6 weeks of age offer moistened PRO PLAN® Puppy 3 to 4 times per day. After weaning, feed according to the guidelines in the table. From 3 months gradually reduce the amount of added water. For healthy development ensure your puppy maintains a lean body condition during growth. Adjust the daily amounts up or down according to your puppy’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a vet regularly.

Keep pet food in a cool and dry place. Best before date, registration and batch numbers:

see coding on bottom of pack.

see coding on back of pack.

® Reg. Trademark of Société des Produits Nestlé S.A.

Complete pet food for medium size puppies. Also suitable for gestating / lactating bitch


Chicken (20%), Dehydrated poultry protein, Wheat, Soya meal, Animal fat, Rice (8%), Maize, Digest, Dried beet pulp, Maize gluten meal, Minerals, Dried egg, Fish oil, Dried colostrum (0.1%).

KEY NUTRIENTS* Unit Medium Puppy
Moisture % 8.00
Protein % 30.00
Fat Content % 19.00
Carbohydrate % 33.50
Crude Fibres % 2.00
Crude Ash % 7.50
Calcium % 1.50
Phosphorus % 0.96
Sodium % 0.53
Chloride % 0.72
Potassium % 0.66
Magnesium % 0.13
Iron mg/kg 206.38
Zinc mg/kg 204.20
Copper mg/kg 19.56
Manganese mg/kg 51.80
Iodine mg/kg 2.59
Selenium mg/kg 0.39
Vit A IU/kg 18073.72
Vit D3 IU/kg 1020.25
Vit E IU/kg 174.90
Vit K mg/kg 0.15
Vit C mg/kg 60.00
Vit B1 mg/kg 27.34
Vit B2 mg/kg 13.73
Vit B3 mg/kg 163.75
Vit B5 mg/kg 45.32
Vit B6 mg/kg 16.02
Vit B8 mg/kg 0.22
Vit B9 mg/kg 4.59
Vit B12 mg/kg 0.26
Choline mg/kg 2012.74
Taurine mg/kg 961.25
Omega- 6 % 2.90
Linoleic % 2.50
Omega- 3 % 0.30
DHA % 0.06
EPA + DHA % 0.20
Metabolisable energy (calculated) Kcal/kg 3837.50


1–8 of 21 Reviews  
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  1. 5 out of 5 stars.

    puppy proplan

    Our whippet pup, (Stan) has been eating an organic grain free dog meal, from our local petshop since he arrived, at 8week old. But he seemed to love the smell of the ProPlan, Optistart medium for puppies as soon as it was opened. For the first few days I mixed it with his original dried meal but as he enjoys it so much and it hadn't effected his stomach he now has it twice a day and always clears his dish. His big" brother " Oliver is not impressed that the food isn't for him.

    3 people found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.

    Great for puppys

    My puppy names koda he's seven months now and a blue merel collie we tried the purina medium puppy food rich in chicken .The first thing I notice when opening the bag was how moist it was koda took to it right away he couldn't wait for breakfast lunch and teatime Being a puppy koda's learning new things every day in my experience of having four collies in my lifetime their a very clever dog and koda is no different .I would recommend this dog food to anyone with a puppy .We have notice a difference in koda's playtime training walks and healthy poohs

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Pup loves it!

    We got the first bag of food from the breeder and our darling Biffy just loves it. We have absolutely no trouble getting her to eat it and she is doing really well. Happy, energetic, going on walks and sleeping well.

    We will continue to buy it and would recommend.

    0 people found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    Good food for a lively dog

    We were worried that the change of diet would not agree with Bob. We gradually introduced the Purina food over a week without a problem. The recommended amount of food was less than his previous brand and he did seem to miss the extra food. Despite this, he was always lively and full of bounce. It really does seem to be a good dog food. Try as I may I could only upload 1 photo.

    2 people found this review helpful. 0 people did not find this review helpful.
  5. 2 out of 5 stars.

    Puppy just didn't like it

    Unfortunately our puppy just didn't like this food, took a couple of pieces at a time and had be prompted to eat, much different to her current brand.

    Our cats love Purina, so maybe just a fussy puppy?

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.

    Made mealtime fun again.

    The dogs have recently become fussy at mealtime, & I’m not one for messing with their food by adding to their meals with human foods, so instead changed brands to Pro Plan. As I transitioned their food, our puppy would riffle through the kibble to eat the pro plan, leaving her old kibble in the bowl.

    After feeding for a fortnight, I’ve noticed my puppy is excited about dinner time once again. Also she seems to have more energy, & her coat looks healthier. I’m certainly impressed with Purina Pro Plan. Thank you,

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    My dog loved it!

    I received a sample bag to test and review. My dog is a fussy eater on her normal food and often leaves 1/3 in the bowl. After transitioning onto Purina ProPlan Optistart I have to say she loves it. The food itself is dry but I would say it’s moister than other dry foods. I think this improves the texture and flavour.

    1 person found this review helpful. 0 people did not find this review helpful.
  8. 4 out of 5 stars.


    I had an opportunity to try this product through #insidersuk and I absolutely love it! Skys (dog) fur feels alot softer and shinier and she will not go back to her other food. We've had to throw her old food out. I don't think we will be going back to any other food she seems happy and better in herself since starting #purinaproplan. Thank you purina. Can't fault.

    0 people found this review helpful. 0 people did not find this review helpful.
1–8 of 21 Reviews