Our senior dry dog food:

  • Helps support healthy ageing thanks to nutrition adapted to senior dogs
  • Is specially formulated for dental care
  • Contains a combination of key nutrients that helps to support healthy joints for your dog’s active lifestyle
  • Is proven to enhance brain function for more active years through our exclusive blend of nutrients
  • Contains high quality pieces of chicken

< 1h activity
1 to 3h activity
1-5kg 35-100 40-115
5-10kg 100-160

Clean, fresh water should be available at all time

Composition: Chicken (15%), Dehydrated poultry protein, Wheat, Rice (12%), Maize, Maize gluten meal, Vegetable oil fractions, Dried beet pulp, Soya meal, Wheat gluten meal, Minerals, Animal fat, Fish oil, Digest, Yeast.

KEY NUTRIENTS* Unit Small & Mini Adult
Moisture % 8.00
Protein % 29.00
Fat Content % 15.00
Carbohydrate % 38.50
Crude Fibres % 2.00
Crude Ash % 7.50
Calcium % 1.37
Phosphorus % 0.93
Sodium % 0.51
Chloride % 0.98
Potassium % 0.72
Magnesium % 0.11
Iron mg/kg 178.90
Zinc mg/kg 193.00
Copper mg/kg 17.80
Manganese mg/kg 51.60
Iodine mg/kg 2.47
Selenium mg/kg 0.38
Vit A IU/kg 27452.68
Vit D3 IU/kg 1211.22
Vit E IU/kg 561.31
Vit K mg/kg 0.20
Vit C mg/kg 82.00
Vit B1 mg/kg 35.59
Vit B2 mg/kg 17.05
Vit B3 mg/kg 201.47
Vit B5 mg/kg 57.27
Vit B6 mg/kg 19.91
Vit B8 mg/kg 0.25
Vit B9 mg/kg 5.80
Vit B12 mg/kg 0.32
Choline mg/kg 2104.43
Taurine mg/kg 812.08
Omega- 6 % 1.90
Linoleic % 1.60
Omega- 3 % 0.30
DHA % 0.06
EPA + DHA % 0.20
Metabolisable energy (calculated) Kcal/kg 3637.50

These values reflect average levels of nutrients in the product at around 9 months after production. They represent the levels added to the formula and those naturally occurring in components of the diet.


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  1. 5 out of 5 stars.

    Great features

    I got this food a few weeks ago. It has made a difference to my pooch. He is happyier,brighter, not as sleepy as he used to be as he has extra energy. He is alot more contint in his food compared to before as he would off been really fussy but now he cant wait to get his breakfast lunch and dinner. His poops are alot more solid and doesnt stink either. Im extremelly pleased with this food and would deffinatly reccommend this food to anyone.

    1 person found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.


    Lucky is thourghly enjoying Purina®ProPlan®, hes loving the size of each biscuit and cant get enough of the taste of it. He prefers Purina ®Plan® to his regular food and rather have the tasty bites than to go to his normal food in his bowl . Lucky seems to get so excited when i feed him his Purina and waggles his tail excitedly, he seems to have alot more energy! Would highly recommend to anyone with fur babies , full of nutrition and has everything to keep youre fur babies happy and healthy . Thank you so much , will be buying this for him from now on

    1 person found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Amazing Dog Food

    I have been feeding my 13 year old Beagle, Zak, this dog food for the last 10 days. I have definitely noticed a difference in the behaviour of my dog as have my friends and family. We have all seen how much more alert and active he has become since eating Purina ProPlan Optiage dog food. At both breakfast and meal times, he now rushes to his dog bowl and laps up the food. It hardly touches the sides! When out walking, his pace is a lot faster. He runs rather than doddles along. It is such a joy to see puppy like behaviour. Zak is a lot happier in himself and he wants to play a lot more. It's like having a puppy at home again. I love it. Zak enjoys his food again. He loves the flavour and texture of the food. We haven't had to mix it with anything else to get him to eat it. This is a food I would definitely recommend and I am certainly going to carry out giving him this food instead of the old food he used to be on.

    1 person found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    My pups happy!

    Love love love! Trialing this and so far so good, Odie my pup is loving this and can’t wait for meal times, he is such a fussy dog where food is concerned, but he wolfs this down in no time at all, he seems so much more alert and ready for action, it’s given him so much more energy #BrightMindPower #ThanksProPlan #TheInsidersUK

    1 person found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    Dog gone it is good

    I received this food through The Insiders , my dog Jasper has relished these biscuits and so have the cats too ( keep catching them stealing them ). Now Jasper is normally a very fit and bouncy but not bright spaniel, none of this has changed eg the bright minds challenge has not caused him to take up Suduko LOL But his coat condition has improved and his daily poos are less but of a better consistancy which indicates the Purina is a good standard of nutrition. Its been a great food to trial

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.

    My dog loves this food

    Have tried my Staff on this for a 30 day trial and every day he clears his bowl. He know when it's feeding time and gets excited when I go towards the bag of food. His energy levels seem to have increased and his joints seem more mobile for an 11 year old dog. He seems more alert and ready to play at any time of the day or night. Would definitely recommend this brand to dog owners who feel their current dogs food isn't giving them enough. Just try it and see the difference!

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    Teaching my old dog new tricks

    We have been feeding Bracken proplan optiage for medium & large dogs 7+ for about 2 weeks now and I have to say I have seen a marked improvement to her digestion and her overall alertness. We have always fed her wet food and as she's now 8 we thought we would look for a food that would give her all the nutrients and vitamins she will need in her later years and this is the one we will stick with. She hasn't seemed to even notice that this isn't wet food. She tucks in as soon as it is put in front of her and she seems to love it. Her bowel movements are much firmer and she does seem to have more energy. We are definately going to stay on this food now.

    1 person found this review helpful. 0 people did not find this review helpful.
  8. 5 out of 5 stars.

    Really impressed with the results

    #ThankProPlan I’m really impressed with Ben’s improvement since being on #BrightMindPower its like having a new dog! Although not always so good he’s become smarter now hes mastered the stair gate!

    0 people found this review helpful. 0 people did not find this review helpful.
1–8 of 157 Reviews