Our senior dry dog food:

  • Helps support healthy ageing thanks to nutrition adapted to senior dogs
  • Is specially formulated for dental care
  • Contains a combination of key nutrients that helps to support healthy joints for your dog’s active lifestyle
  • Is proven to enhance brain function for more active years through our exclusive blend of nutrients
  • Contains high quality pieces of chicken

Daily feeding amounts g/day


< 1h activity
1 to 3h activity
10-25kg 155-285 180-330
25-35kg 285-360
330-415
35-45kg 360-425
415-490
45-70kg 425-575
490-660

Clean, fresh water should be available at all time

Composition: Chicken (15%), Dehydrated poultry protein, Wheat, Rice (12%), Maize, Maize gluten meal, Vegetable oil fractions, Dried beet pulp, Soya meal, Wheat gluten meal, Minerals, Animal fat, Fish oil, Digest, Yeast.

KEY NUTRIENTS* Unit Small & Mini Adult
Moisture % 8.00
Protein % 29.00
Fat Content % 15.00
Carbohydrate % 38.50
Crude Fibres % 2.00
Crude Ash % 7.50
MINERALS
Calcium % 1.37
Phosphorus % 0.93
Sodium % 0.51
Chloride % 0.98
Potassium % 0.72
Magnesium % 0.11
Iron mg/kg 178.90
Zinc mg/kg 193.00
Copper mg/kg 17.80
Manganese mg/kg 51.60
Iodine mg/kg 2.47
Selenium mg/kg 0.38
VITAMINS
Vit A IU/kg 27452.68
Vit D3 IU/kg 1211.22
Vit E IU/kg 561.31
Vit K mg/kg 0.20
Vit C mg/kg 82.00
Vit B1 mg/kg 35.59
Vit B2 mg/kg 17.05
Vit B3 mg/kg 201.47
Vit B5 mg/kg 57.27
Vit B6 mg/kg 19.91
Vit B8 mg/kg 0.25
Vit B9 mg/kg 5.80
Vit B12 mg/kg 0.32
Choline mg/kg 2104.43
Taurine mg/kg 812.08
ESSENTIAL FATTY ACIDS
Omega- 6 % 1.90
Linoleic % 1.60
Omega- 3 % 0.30
DHA % 0.06
EPA + DHA % 0.20
ENERGY
Metabolisable energy (calculated) Kcal/kg 3637.50

These values reflect average levels of nutrients in the product at around 9 months after production. They represent the levels added to the formula and those naturally occurring in components of the diet.


Reviews

9–38 of 94 Reviews  
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  1. 5 out of 5 stars.

    Huge hit

    My dog has been using the Purina pro plan for seniors for a week now, she is usually such a fussy eater but has taken to the pro plan straight away, in this past week I have noticed improvements in mistys mobility, she is a lot less lethargic and actually wanting to play with my son and his ball, it’s been a few years since she wanted to do that, can’t believe that just changing your dogs dog food can make such a difference, will definitely be continuing misty on pro plan as has made such a difference already and highly recommend

    0 people found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.

    Great food for older dogs

    I recieved this food free for my westie as part of a trial I slowly transitioned him on to it from his other food and he was fine no upset tummy he loves it he eats the recommended amount for his age and size he eats it all he likes it a lot he always looks forward to feed time! His health has improved he seems more alert and seems to have more energy since he’s been on this food I think it’s great I will now be purchasing this food from now on to feed my dog well done great food

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 4 out of 5 stars.

    Dizzy was very excited about trying her new food!!

    We have just transferred over fully to this new diet so will keep you updated!! Dizzy needs to lose a bit of weight. She was much more active when she was a bit younger and was an excellent competitive obedience dog and just loves working still bless her. Unfortunately I had to give up shows due to my own health issues. Now Dizzy is completely on Purina Pro Plan we can keep you updated and I look forward to looking for improvements in my special girl

    0 people found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    Happy Doggy!

    Purina Pro plan with opti age dog food arrives in good quality packaging with a handy scoop so that you can measure out portions accurately. The dog food smells good and it must taste scrummy too as it is soon gobbled up by my dog! She definitely has given her stamp of approval for this! Lassie is a ten year old working farm dog. She isn’t doing the same work now as we are trying to ease her into retirement...she loves her work too much though! Lassie needed something geared towards helping her in this stage of life and this is perfect. More alert, glossier coat and better appetite has been the result.

    0 people found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    Quality and tasty!

    I am trying the medium to large adult Pro Plan. Lottie (Harrier X Border Collie) has transitioned onto this over a week without any problems. in fact she inhales every last piece! They are decent sized pieces and easy to feed with the measure. Early days to see if it makes a big difference to Lottie, but she loves it and i know its quality so a plus so far. We would definitely recommend a trial for every pup!

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 4 out of 5 stars.

    So far so good

    I am trialing this food via The Insiders website and so far my dog is enjoying it. His previous biscuits he would sometimes be reluctant to eat but he is very keen to eat the Pro plan biscuits. I already see an improvement in his coat condition its hard to say re energy levels because even at nearly 9 he is and always has been a bouncy Springer X, any bouncier and he would hit the ceiling

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.

    Fantastic food

    I’ve been lucky enough to trial this for the insiders team , my reggie is now 9 he’s slowed down a lot recently and has arthritis , since trialling the Purina pro plan he was unsure at first due to change but he’s like a different dog , he’s more alert and playful , he can concentrate on ball games for much longer it’s fantastic I really would recommend to anyone with an older dog

    0 people found this review helpful. 0 people did not find this review helpful.
  8. 4 out of 5 stars.

    Pleasantly Surprised!

    I started giving this to my dog over the last few weeks and I am already seeing the benefits. My dog transitioned well to his new food and really seems to enjoy it. He quickly devours the bowl in one sitting. He appears brighter and happier in himself and is enjoying more interaction and games with us, im surprised at the difference in such a short space of time. As he has got older he has started to sleep more during the day but recently we have noticed he is more active and alert. I'd recommend this for those with older dogs!

    0 people found this review helpful. 0 people did not find this review helpful.
  9. 5 out of 5 stars.

    Happy Tovey

    We have been using this for a couple of weeks as Beethoven has reached that certain age where he needs an extra boost. He can be a fussy eater but he’s switched straight to these and we are starting to see our old chap improve and get back to his normal playful self. We will be sticking with these biscuits to help our old dog learn some new tricks.

    0 people found this review helpful. 0 people did not find this review helpful.
  10. 5 out of 5 stars.

    Purina Pro plan Dog food

    I received my order for Purina Pro plan and was very pleased with the luxury looking packaging. It was a great pack size and my dog was very excited to try it. It came with a handy scoop to perfectly measure out portions. Upon opening, the smell was very pleasant and my doggy seemed to think so too! The kibble was good consistency, great smell and apparently the flavour was great too! My dog is moving into the senior phase and I'd noticed he's slowing down now and wants to sleep more. Having changed to this food he has perked up, he has more energy and is bright eyed with a lovely glossy coat. I'm very pleased with the change in my dog and will continue with the brand as it's doing my dog wonders!

    0 people found this review helpful. 0 people did not find this review helpful.
  11. 5 out of 5 stars.

    Doggy love

    I received this product to try on our Bella. Our dog knows when she has quality food she won’t eat it if it’s not nice. She’s very picky. She loved this product and I definitely have seen an improvement on our dog wanting to get up and eat. She’s fast to come and get it whereas before she would just play with her food.

    0 people found this review helpful. 0 people did not find this review helpful.
  12. 5 out of 5 stars.

    Fantastic!

    Recently switched over to PURINA for my dog Bracken he simply loves it, only started giving him this food about a week ago he seems to have more energy and alertness I actually think I'm going to continue using Purina Pro Plan, looking forward to seeing more improvements, I highly recommend giving this a go.

    1 person found this review helpful. 0 people did not find this review helpful.
  13. 5 out of 5 stars.

    Purina dog food mature dog

    My pups absolutely loved this! They have become more sociable and beginning to greet me at the door now :) thank you! I will carry on buything this...

    0 people found this review helpful. 0 people did not find this review helpful.
  14. 5 out of 5 stars.

    Jake loves this food!

    We switched to this food as Jake is getting older nearly 14 now and is not as alert as he used to be. He has been funny when we have tried different foods but with this he eats it all no problem. we are in the process of seeing if his mental prowess improves but he's a spaniel so we'll never get a genius! I am very pleased with the food, excellent quality. With some other foods they can be a bit dusty but no such problem with Pro Plan. I'd recommend this food with hesitation and would be seconded by Jake.

    1 person found this review helpful. 0 people did not find this review helpful.
  15. 5 out of 5 stars.

    Happy owner

    I introduced our dog, Bomma, to Purina® PRO PLAN® last week. I didn’t end up waiting the seven days introductory period to slowly introduce it as he took to it immediately and loves it. He seems more alert and lively already. I’m looking forward to see how things progress with him.

    0 people found this review helpful. 0 people did not find this review helpful.
  16. 5 out of 5 stars.

    Pro plan

    Excellent product my dog Ollie loves It! Would defiantly highly recommend to others, great food make a happy doggie! And I have changed my dogs food to this product and I wouldn't switch to any other product

    0 people found this review helpful. 0 people did not find this review helpful.
  17. 5 out of 5 stars.

    Ms

    This is my dog's new favorite food. He is more active, happy and willing to play. I recommend it 100%!! Time of food turned into a happy time. He is waiting impatiently for another bowl of food. This is proof for me - how important is good food for our dogs!!

    0 people found this review helpful. 0 people did not find this review helpful.
  18. 5 out of 5 stars.

    Really perked Merlin up!

    Merlin has been and really enjoying Purina Pro Plus for seniors for about a week now, he really enjoys it and he is much more alert and interested in what is going on, for a 13 and a half year old dog that is really good going

    0 people found this review helpful. 0 people did not find this review helpful.
  19. 4 out of 5 stars.

    Tali's ProPlan

    Tali's ProPlan was delivered on 11/6/18 so she's transitioned for a week. She's eating it with typical Labrador enthusiasm and enjoying it, but it's a little early to say I've noticed any improvement.

    0 people found this review helpful. 0 people did not find this review helpful.
  20. 5 out of 5 stars.

    Henry the Hoover loves pro Plan!

    I have just started my aging black lab,Henry on Pro Plan with Optiage; the food is a nice size and has a pleasant smell. Henry eagerly gobbled his food up and sat by his bowl looking for more!

    0 people found this review helpful. 0 people did not find this review helpful.
  21. 5 out of 5 stars.

    My dogs love this food!

    This food is so good for my dogs, they really enjoy it, and eat the lot! I have seen a difference in my dogs as this food seems to keep my dogs fuller for longer which is great as they don't try and scab as much for food!

    0 people found this review helpful. 0 people did not find this review helpful.
  22. 5 out of 5 stars.

    New taste for old dog!!

    Just started feeding this food to my 9 year old husky. He cleans the bowl at every feed. There isn't an over-powering dog food smell off the nuts like some that you can get.

    0 people found this review helpful. 0 people did not find this review helpful.
  23. 5 out of 5 stars.

    Happy doggy

    This has been introduced slowly as directed. Tilly my 7 year old jack Russell loves it she used to leave some biscuits of old make, but she clears these.

    0 people found this review helpful. 0 people did not find this review helpful.
  24. 5 out of 5 stars.

    Good

    I’ve been doing the pro plan as part of a test and review for our dog Bella. She’s 8 years old and is very active. Changing her over to purina was so easy as she seems to really enjoy it and that’s the first time I’ve ever been able to get her onto fried food like this and so easy to. I’ve not noticed any change in her behaviour development as of yet but there’s still time for that. I’m sure we will see it tho as this food is really shocked me to be honest. Bella doesn’t swap over foods easy specially dried food so it’s a big step and change. But it’s all going great

    0 people found this review helpful. 0 people did not find this review helpful.
  25. 5 out of 5 stars.

    great dog food

    since starting my dog on this food ive noticed she has started to interact with us more as a family and being more keen with her daily walks as with her being an older dog she had become very lazy. The food itself has meaty chunks and my dog who is usually a very fussy eater doesnt leave a crumb. I've noticed how shiny her coat is and how playful she has become. Its like ive got a different dog. I would highly recommend this food for older dogs as i do believe it definately gives them a boost than the average dried dog food.

    0 people found this review helpful. 0 people did not find this review helpful.
  26. 4 out of 5 stars.

    .

    Good quality food. Annie is a fussy eater but she enjoys this and protects her bowl. It is of superior quality to what she was previously fed on. Will consider future purchases.

    0 people found this review helpful. 0 people did not find this review helpful.
  27. 4 out of 5 stars.

    Tasty food that she went crazy about

    I thought I would try my dog on this as she is now 7 years old. Bailey loved the food, we have tried a number of complete dry foods over the years but we had the best reaction to this one. She seemed to really enjoy the food. I cannot say we have seen much difference in her behaviour, coat, cognitive levels etc though, but saying that she still is a very lively dog so it would be difficult to see any difference. But we will still buy the food in the future as she does enjoy it, and hopefully it will keep her as lively as she is for longer.

    0 people found this review helpful. 0 people did not find this review helpful.
  28. 5 out of 5 stars.

    This product has great nutritional value.

    I was sent 2 bags to trial, and after a week my dogs absolutely loved it. It kept them fuller for longer than my usual brand, which makes it cost effective. My dogs are definitely much brighter , and seem to have more energy. I would highly recommend this brand , and will definitely purchase it from now on.

    1 person found this review helpful. 0 people did not find this review helpful.
  29. 4 out of 5 stars.

    More convenient than wet food

    Got this through the insider's campaign it's been a bit of a struggle to get completely changed to the dry food but they seem to like the taste so I'm going to continue would be better for Ben and Sadie and way more convenient for me I anticipate good things will let you know how it goes

    1 person found this review helpful. 0 people did not find this review helpful.
  30. 5 out of 5 stars.

    Purina pro plan

    I've been feeding my husky on Purina pro plan about a week now. She loves it so far which I'm surprised at because she's a fussy eater. Her coats lovely and shiny and she seems more playful in herself. She's 8yrs old this yr and she's always acted more like a pup than a grown dog but these past few days she's wanted to play more in the garden. I've told my family about purina pro plan and I'm sending some to my parents for their 7yr old dog too to try. Will be buying this now for my dog

    0 people found this review helpful. 0 people did not find this review helpful.
9–38 of 94 Reviews