Why Pro Plan

Our Mission

We all want our dogs to get the most from every moment of their lives, from enjoying walks in the rain to curling up indoors.

Our History

Advancing life through science for more than 85 years

Our Beliefs

We believe that the most important contributor to a dog’s wellbeing is a caring and committed owner.

Why We Are Different

We believe no detail should be overlooked when it comes to taking care of your dog. Ingredient quality and safety is the highest priority for Purina® PRO PLAN® and is non-negotiable.

Our Innovation

Every dog has different nutritional requirements and their needs will change at different times in their life.

His Amazing world

From the smells of a walk in the rain to the fun of chasing a ball we want to do all we can to make sure our dogs have an enjoyable life because when they are happy, we feel happy.


Consumer expectations are evolving and we’re always looking for ways to improve our products if there is a benefit for the dog.