GENERAL QUESTIONS

Why have you changed everything on PURINA® PRO PLAN® Dog?

Consumer expectations are evolving and we’re always looking for ways to improve our products if there is a benefit for the dog. As a result, we decided it was time to revisit the whole PURINA® PRO PLAN® Dog range so we can better meet consumer needs and ensure we keep up to date with our latest scientific innovations to help support dogs’ health.

Over the last few years we’ve worked hard to better understand what our consumers expect from Advanced Nutrition dog food. We discovered that the most important factor was that the food should give their dogs clear & visible benefits so they can get the most out of their life together. The reformulated products make the benefits clearer to the consumer and the recipes have been optimised to deliver these benefits in the strongest possible way.

OPTINUTRITION provides long term benefits to accompany dogs’ throughout their life:

  • OPTISTART® to help support puppies’ natural defences for optimal start in life
  • OPTIHEALTH™ to promote the overall health of adult dogs to keep them in good condition (high quality ingredients delivering key nutrients at greater than the minimum requirement such as protein, specific omega 3 fatty acids and balanced energy for each dog’s individual needs)
  • OPTIDERMA™ to help support healthy skin and beautiful, shiny coat in puppies and adult dogs (selected protein sources, specific omega 3 fatty acids and appropriate protein levels)
  • OPTIDIGEST™ for puppies’ and adults’ digestive health (highly digestible recipe and selected prebiotic clinically proven to help improve microflora balance)
  • OPTIWEIGHT™ for an effective and healthy weight loss and weight maintenance in adult dogs (low fat, high protein and adequate fibre level whilst still tasty)
  • OPTIPOWER™ For long lasting performance of active adult dogs (key nutrient that increase endurance and support rapid muscle recovery, high protein, higher energy and joint supporting omega 3 fatty acids
  • OPTIAGE™ to help enhance brain function in ageing dogs

Have the PURINA® PRO PLAN® Dog product formulas changed? Why?

Yes, all the PURINA® PRO PLAN® Dog products have been reformulated.

Consumer expectations are evolving and we’re always looking for ways to improve our products if there is a benefit for the dog. As a result, we decided it was time to revisit the whole PURINA® PRO PLAN® Dog range so we can better meet consumer needs and ensure we keep up to date with our latest scientific innovations to help support dogs’ health.

Over the last few years we’ve worked hard to better understand what our consumers expect from Advanced Nutrition dog food. We discovered that the most important factor for dog owners was that the food should give their dogs clear & visible benefits to get the most out of their life together. In the reformulated product recipes,every single nutrient has been specifically selected and its levels optimised to provide clear benefits for dogs, helping them to stay in good condition throughout their lives.

When will the reformulated PURINA® PRO PLAN® Dog range be available?

It will start to appear in store and online from the 1st July 2015

Have the formula changes in the reformulated PURINA® PRO PLAN® Dog range affected the product digestibility?

No. Although the recipes have changed slightly, we have achieved great results from the digestibility and faecal consistency trials that we’ve performed – so we wouldn’t expect you to see any changes in your dog when changing to the reformulated recipe. However, we realise that every dog is different and should be assessed individually.

For dogs that are currently fed on PURINA® PRO PLAN® Dog, is it necessary to introduce the reformulated product slowly or can I simply switch?

Well, this really depends on the dog. Due to the high quality and digestibility of the product, we found that many dogs didn’t actually need the slower transition. However, if your dog does have a sensitive digestion, is prone to tummy upsets or you’re simply not sure, it’s probably best to introduce it slowly – just to be on the cautious side.

Can I have my money back if my dog refuses this reformulated recipe?

There is no money back guarantee covering the reformulated products.

Have the feeding recommendations changed?

Yes, they may have been adjusted slightly according to each new formula. In addition, for more precision, different levels of dog activity and related feeding guidelines have been introduced.

These new feeding guidelines are clearly shown on the new PURINA® PRO PLAN® Dog packs.

Have the kibble sizes changed?

No the kibble sizes remain the same across the range.

Why has the packaging changed?

Over the last few years we’ve worked hard to better understand what our consumers expect from Advanced Nutrition dog food. We discovered that the most important factor was that the food should give their dogs clear & visible benefits so they can get the most out of their life together. We hope that the new packaging will make it easier for you to indentify the right product in store depending on the size, age and dietary requirements of your dog. Additionally each product has clear benefits described on the front of pack making it easier to chose the right one for your pet.

Have you changed the way the PURINA® PRO PLAN® Dog range is structured?

Yes, the range structure has been changed to better meet the needs of dog owners and make it easier to find the right product for your dog.

The range will now be divided by dog size:

  • - Small & Mini (dog weight 1-10kg)
  • - Medium (dog weight 10-25kg)
  • - Large (dog weight 25kg +)

To select the right product for your dog:

  • 1. Select your dog size
  • 2. Select your dog’s lifestage
  • 3. Select your dog’s need

From early July there will be a product selector tool available on our PURINA® PRO PLAN® Dog website to help you choose the right product for your dog.

If you have any doubts, please contact our experts: call 0800 212161

Are any packs downsizing and why?

Medium Puppy and Large Puppy products will move from 14kg to 12kg.

With increasing commodity prices having a direct impact on the cost of the ingredients we use, our top priority is to ensure that we continue to provide the quality products that we know your dog loves. We are very aware of the increasing economic pressures on our consumers, particularly on Advanced Nutrition puppy products which can be very costly due to high level of protein and nutrients needed to support their healthy development. As such, we are reducing the packs sizes of our PURINA® PRO PLAN® Dog puppy products from 14kg to 12kg , enabling us to set the recommended retail price at an affordable level for new puppy owners.

Have you increased any of the prices on PURINA® PRO PLAN® Dog products?

No, we have not increased any of our prices on the reformulated PURINA® PRO PLAN® Dog products. Where the bag size has changed, the price per kilo remains the same. However we cannot influence retailer pricing so if pricing on shelf changes, that is at their discretion.

RE-FORMULATION SPECIFIC QUESTIONS

Why are high quality pieces of chicken no longer the No.1 ingredient in some PURINA® PRO PLAN® Dog recipes ?

The levels of high quality pieces of chicken/salmon in some of our recipes have slightly decreased from 14%-21% chicken/salmon to 14%-18% chicken/salmon. However it will remain a key ingredient in our recipes as we know that it has a significant impact on the overall benefit of the product such as palatability, digestibility, amino acid bioavailability and faecal consistency.

So, if there is a clear benefit to including high quality pieces of chicken, why have you changed it?

Well, in excess the use of high quality pieces of chicken can actually cause some issues during production. This is due to the additional water that it holds, which can sometimes lead to kibble clumping and poor kibble shape definition. Naturally, we want the look and feel of the product to remain as consistent as possible and we know that this, as well as the clear benefits of the product is very important to pet owners.

So, by increasing the level of dehydrated poultry protein into some of our recipes alongside 14%-18% of high quality pieces of chicken/salmon, we’ve been able to deliver the levels of quality protein required for good long term health. Additionally though, we’ve also been able to balance this with ensuring the look and feel of the kibbles remain as consistent as possible, reducing waste and maintaining consumer satisfaction. However, for some of our PURINA® PRO PLAN® Dog products – Puppy and Performance, we’ve actually chosen to keep high quality pieces of chicken as the No1 ingredient. This is because we know that the use of high quality pieces of chicken is very important for puppies during their growth period and it’s a great source of protein for working or very energetic dogs.

Why have you removed the Lamb flavour from the PURINA® PRO PLAN® Dog range?

Consumer expectations are evolving and over the last few years we’ve learnt that flavour variety in the range is not a concern for dog owners. In fact, the most important factor was that the food should give their dogs clear & visible benefits to get the most out of their life together.

Although lamb is a great protein, chicken actually has a better composition in terms of essential amino acids. It provides more of the limiting amino acids like Arginine, Lysine, Methionine, Histidine and Tryptophan. This higher amount of essential amino acids helps the dog to better maintain lean tissues as it provides him with a better source of amino acids.

Why have you added soya into the products?

Soya is considered a very valuble ingredient by both human and veterinary nutritionists. It has some excellent nutritional qualities for dogs, such as:

  • High digestibility
  • Rich in protein and most of the essential amino acids
  • Great source of omega-3 fatty acids (such as linoleic acid)
  • Great source of fibres

Due to these characteristics, soya has been selected as a very good protein source and is now included in the PURINA® PRO PLAN® Dog range.

Is soya a potential allergen?

Any ingredient containing a significant amount of protein can be a potential allergen. Looking at the scientific literature available, soya only accounted for 6% of adverse reactions to food.

It’s also worth noting that incidence of food allergies in dogs is very low although the perception is that it is common (for example, food allergies account for less than 1% of skin cases seen by vets).

What is chicory? What are the levels of chicory in the PURINA® PRO PLAN® Dog Sensitive Digestion range?

Chicory root is a source of fibre with prebiotic properties. These fibres are fermented in the colon which help keep the gut healthy.

In order to improve gut microflora balance for a healthier digestive tract, the PURINA® PRO PLAN® Dog Sensitive Digestion range, (i.e Medium Puppy Sensitive Digestion, Medium Adult Sensitive Digestion) is formulated with 1% of dried chicory root, a natural source of the prebiotic inulin.

Why has probifidus been replaced with chicory as the prebiotic for PURINA® PRO PLAN® Dog Sensitive Digestion?

The probifidus name did not resonate with pet owners. Chicory is a widely recognised natural prebiotic that has been proven to help improve micro-flora balance and help support intestinal health.

Do you use any ingredients from GMO (Genetically Modified Organism) sources?

No, we do not purchase GMO ingredients and our suppliers have controlled tracability of the raw materials we use in our recipes.

QUESTIONS ABOUT THE PURINA® PRO PLAN® DOG RANGE

Have you changed the way the PURINA® PRO PLAN® Dog range is structured?

Yes, the range structure has been changed to better meet the needs of dog owners and make it easier to find the right product for your dog.

The range will now be divided by dog size:

  • - Small & Mini (dog weight 1-10kg)
  • - Medium (dog weight 10-25kg)
  • - Large (dog weight 25kg +)

To select the right product for your dog:

  • 4. Select your dog size
  • 5. Select your dog’s lifestage
  • 6. Select your dog’s need

From early July there will be a product selector tool available on our PURINA® PRO PLAN® Dog website to help you choose the right product for your dog.

If you have any doubts, please contact our experts: call 0800 212161

My dog/puppy is a large breed with sensitive digestion/skin, before I used Adult Dog Digestion or Adult Dog Sensitive Salmon, but it now states it for medium dogs – is this ok for my large breed dog?

Yes, all the of the adult formulas are complete and balanced for all sizes of dogs.

Is it OK to feed small breed and large breed dogs diets designed for medium dogs?

Yes, all the adult diets are complete and balanced for all sizes of dogs.

Why do Performance and Light/Sterilised state All Size? Why has this not been kept consistent and used for the other varieties too?

Although we aim to meet the needs of as many dogs as possible, we also need to ensure there is sufficient demand for products before we introduce them in our range – this is important in order to ensure we can offer the product at a price that is acceptable to consumers.

On the Light/Sterilised & Performance varieties, we were not able to launch them by dog size because of low demand. However, adult dogs requiring a weight management or performance diet have the same nutritional needs, regardless of their size.

Why has PURINA® PRO PLAN® Dog Sensitive 7+ been de-listed?

Although we aim to meet the needs of as many dogs as possible, there are certain products we cannot currently carry in our range due to the very low consumer demand. Very tailored and niche products such as Sensitive 7+ suffered from very low demand. However, we regularly review our range to identify gaps and opportunities and therefore we may consider re-introducing this product in the future.

If we haven’t answered your question, please contact our Experts who will be happy to help: call 0800 212161