Our Innovation

Every dog has different nutritional requirements and their needs will change at different times in their life. Purina® PRO PLAN® new range with OPTINUTRITION is our latest innovation to match all of these needs. It’s our most advanced and efficient combination of nutrients which has been developed using cutting-edge science and it is expertly applied to your dog’s nutrition.

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The entire Purina® PRO PLAN® range is based on OPTINUTRITION, with different products offering different targeted benefits to suit your dog. It means that, whatever’s going on in his world, you’ll find a solution to match his needs.

OPTINUTRITION provides scientifically proven benefits which target specific health needs to accompany your dog throughout his life.

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