Why We Are Different

The quality is in the details

We believe no detail should be overlooked when it comes to taking care of your dog. Ingredient quality and safety is the highest priority for Purina® PRO PLAN® and is non-negotiable.

Dog Image

Everything we do has a simple aim – to help improve the lives of dogs and their owners – and our OPTINUTRITION delivers scientifically proven benefits. Every single ingredient and nutrient levels has been chosen to provide dogs with meaningful benefits.

Through our Research and Development organisation, we never stop exploring new and pioneering ways to help owners and their dogs. That’s why our breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.

Cooked with optimal procedure for high nutrient delivery thanks to our Purina proprietary technology, where taste and nutrition quality are fully respected, PRO PLAN® delivers the best out of our ingredients for long term impact.