Is freshly frozen chicken, salmon or lamb the first ingredient?

All recipes are based on either chicken, salmon or lamb as the first ingredient. Every PURINA® PRO PLAN® maintenance diet now has one of these ingredients first in the composition list. Sensitive skin products use salmon as the first ingredient.  Sensitive digestion products use lamb or chicken. All other products are chicken-based.

Do any PURINA® PRO PLAN® products contain ingredients from genetically modified (GMO) sources – and what is the quality control process?

​Since 1999, Purina in Europe, the Middle East and North Africa (EMENA) introduced a company-wide policy to produce and market all of our products on the basis of a non-GMO policy; we do not purchase GMO raw materials. Contracts have been agreed with our suppliers in this respect. In addition, our suppliers have in place controlled traceability of raw materials. We also carry out separate control measures of the raw materials in our own labs.

In the EMENA zone, Purina only purchases non-GMO soya ingredients according to very strict purchase and quality control procedures – in fact, every single batch of soya ingredients is confirmed as non-GMO before it is allowed to enter the Purina pet food factories. 

Because of the numerous nutritional benefits of soya, GMO-free soya is used in some PURINA® PRO PLAN® formulas (< 10%) as a complementary source of high-quality protein.

What are maize grits?

​Freshly ground maize, partly de-hulled and de-germed.

What is the support behind the claim ‘OPTINUTRITION superior level of nutrients’?

This is based on two factors (further details in answers below):
1) That the PURINA® PRO PLAN® range is the most advanced in the Purina portfolio
2) That PURINA® PRO PLAN® delivers superior nutrients bioavailability

Why is freshly frozen chicken/lamb/salmon better?

​Purina has shown that using selected cuts of freshly frozen chicken provides higher protein and fat digestibility and amino acid availability than poultry meal (data on file). It is not enough to know how much of a nutrient is present in a food, but rather how much of that nutrient is bioavailable.

BIOAVAILABILITY is the amount of nutrient that is not only absorbed from the intestinal (or digestive) tract, but also available in a form that is useable by tissues. 

DIGESTIBILITY is the amount of a nutrient present in food that is absorbed in the body. The digestibility of a nutrient is obtained by measuring how much of the nutrient is transported out of the body. It does not measure the amount of nutrient that is actually available for use by target tissues.

While both digestibility and bioavailability are generally accepted techniques to determine the nutrient value of a food, bioavailability is considered a more sensitive measure. Nutrient bioavailability means getting the most out of food. The higher the bioavailability, the more nutrients pass through the intestinal wall and go to work nourishing the pet’s cells and tissues. Optimal health depends on the pet’s cells being completely nourished. 

Purina has proved with a scientific study that our PURINA® PRO PLAN® products deliver higher nutrient levels and bioavailability.

Does the PURINA® PRO PLAN® VETERINARY DIETS range have hypoallergenic diets for pets?

Yes. We have a hypoallergenic diet for both dogs and cats in our PURINA® PRO PLAN® VETERINARY DIETS range. Currently they are only available in dry varieties. You can find more information on the range here.

What is the right product for my pet?

We have designed a product selector to help you decide the most suitable diet for your pet. If you are looking for a veterinary diet for a specific diagnosed problem or following a recommendation from your vet, please use our product selector tool. Alternatively you can contact our careline on (insert phone number/email address) who will be able to talk through any questions you may have.

​Does the PURINA® PRO PLAN® VETERINARY DIETS range have hypoallergenic diets for pets?

​Yes. We have a hypoallergenic diet for both dogs and cats in our PURINA® PRO PLAN® VETERINARY DIETS range. Currently they are only available in dry varieties. You can find more information on the range here.

​What is the right product for my pet?

​We have designed a product selector to help you decide the most suitable diet for your pet. If you are looking for a veterinary diet for a specific diagnosed problem or following a recommendation from your vet, please use our product selector tool. Alternatively you can contact our careline on (insert phone number/email address) who will be able to talk through any questions you may have.

​One of my pets is on a specialist food. Is this diet suitable for my other pet too?

​If your other pet does not need a specialised diet, we would recommend speaking to your vet. Alternatively, you can contact our care line on (insert phone number/email address). Not all PURINA® PRO PLAN® VETERINARY DIETS will be suitable if your pet does not have specific requirements.

​Are PURINA® PRO PLAN® VETERINARY DIETS suitable for feeding my puppy?

​Not all PURINA® PRO PLAN® VETERINARY DIETS are suitable for puppies. You will need to double check with your vet or alternatively you can contact our careline on (insert phone number/email address). They will be able to talk through any questions you have.

​How much do I need to feed my pet?

​You can find the feeding guidelines on the pack as well as on the product pages of this website. If you have any queries on feeding amounts, please contact our careline on (insert phone number/email address). They will be able to talk through any question you have.

​Where can I buy PURINA® PRO PLAN® products?

​Every product page has a link to buy online or a “where to buy” button to locate your nearest PURINA® PRO PLAN® stockists.

​How can I update my information on the site?

​Go to the My Account section of the site. Find it at the top of this page or click here.

​What is OPTINUTRITION?

​OPTINUTRITION is a way of giving your dog or cat extra nutrients as well as the finest ingredients. Each of these nutrients is selected with scientific expertise. They deliver a specific nutritional boost and targeted health benefits in each product. We believe nutrition is the foundation for optimal health and wellbeing as well as the start of an amazing life for your dog or cat. That’s why we guarantee PURINA® PRO PLAN® diets contain 100% of all the essential nutrients in every serving.

What if I can’t find the answer to my question?

​If you haven’t managed to find your answer here, please contact our care line on (give telephone number and email address). They will be happy to answer any questions you have.