Edward Bakers Dry Dog Food Instant Win Terms and Conditions 

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry and claim instructions are deemed to form part of these Terms and Conditions and by participating all participants will be deemed to have accepted and be bound by them. Participants should retain a copy for their information.

The Promoter takes data protection seriously. By entering this promotion, participants confirm that they have read the Privacy Policy and agree to these Terms and Conditions of the promotion. By submitting any information required as part of their participation in the promotion, participants agree to their information being held and processed in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

The promotion is open to residents of the UK (England, Wales, Scotland, and Northern Ireland) aged 18 years or over only, except for anyone directly connected with the planning or administration of the prize promotion including the Promoter’s employees, their immediate families, agents, or anyone professionally connected to the promotion.

Open to participants who play the online virtual ‘Instant Win’ game at https://www.purina.co.uk/brands/bakers/instant-win-2026 between 16.11.26 and 23:59 on 16.12.26. There are 280 prizes available to be won in total consisting of the following:  

Each winner will be awarded one 2kg bag of EDWARD BAKER dry dog food of their choice from a list of pre-selected products, subject to availability.

The prizes will be determined based on the outcome of the online game where winners will be selected via an independent random computer process. Some participants may not win. Maximum one (1) entry and one (1) win per person, subject to final confirmation/verification.  

Winners will be notified immediately via an on-screen message and contacted by email within seven (7) standard working days with details of how to make arrangements for delivery of their prize. Prizes will be delivered within 28 days of successful validation and delivery address confirmation.  No cash alternative. The promotion will end at 23:59 on 16.12.26, or when all allocated prizes have been won, whichever is sooner.  

The ‘Instant Win’ game will be available online only at https://www.purina.co.uk/brands/bakers/instant-win-2026  There will be no cash, or other alternative in lieu of prizes not accepted as presented.  The Promoter reserves the right to amend the prize pool in whole or in part in the event of circumstances outside its control. In such an event, the Promoter will offer alternative items of equal or greater value.

All stated prizes will be available to be won, but not all prizes may be landed on.

Any images shown are for illustrative purposes only and may differ from the actual prize(s).

The entry instructions form part of the promotional Terms and Conditions. By entering, participants agree to accept and be bound by these Terms and Conditions.

Due to the nature of the entry mechanic and prizes, participants must be 18 years or over.  

Maximum one (1) entry per person. The Promoter reserves the right to determine, in its sole and absolute discretion, whether a participant has already played the game.  

Entries (bulk or otherwise) from trade, agencies, third parties, or automated entries are not permitted and will be disqualified. If it becomes apparent that a participant, or group of participants, are using any means to circumvent this condition such as, and without limitation, using multiple identities, acting fraudulently or dishonestly in the opinion of the Promoter, or otherwise acting in violation of these Terms and Conditions, these participants will be disqualified, and any prize entitlement will be void.

The Promoter reserves the right to verify the winners, including asking for proof of age, identity and address, and to refuse to award the prize or withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, or any instructions forming part of this promotion’s entry requirements, or otherwise where a participant has gained an unfair advantage in participating in the promotion or won using fraudulent means.

The winners will be required to contact the Promoter via email in response to the winner notification to provide contact details and to make arrangements for their prize to be delivered. Whilst all reasonable steps will be taken to contact the winner(s), if this cannot be achieved within a further 14 days and after three (3) attempts, the Promoter reserves the right to cancel the prize entitlement and award the prize to the next successful player to land on that prize. If the reserve winner does not respond within 14 days of being notified and after (3) three attempts, the prize entitlement will be withdrawn, and the prize removed from the promotion.  On completion of the validation process, the prize will be sent by special delivery post or courier, via a tracked and signed for service, within 28 days of confirmation of the winner’s address. All prizes must be accepted as offered by the named recipients. There is no cash or other alternative item, in whole or part available in lieu of the stated prizes. The items are not transferable.  

The Promoter reserves the right to provide alternative prizes of equal or greater value should circumstances outside its control make this necessary.

Promoter’s decision in all matters shall be final and binding.  

The Promoter reserves the right at its sole discretion to disqualify any entrant found to be tampering with the entry process or the operation of the game; or to be acting in any manner deemed by the Promoter to be in violation of the Terms and Conditions; or to be acting in any manner deemed by the Promoter to be disruptive.  

The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using the prizes, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.

If, for any reason, any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries. If an act, omission, event, or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.

The Promotion and these Terms and Conditions will be governed by the laws of England and Wales but any disputes as to the meaning of these Terms and Conditions will be subject to the exclusive jurisdiction of the participants’ local courts.  

By taking part in the promotion, the winners agree that the Promoter may contact them to ask whether they want to participate in marketing activities/PR relating to this promotion only. Such publicity may include, without limitation, the entrants’ name and/or if consent given, image or statements made by entrants concerning the promotion and/or prize obtained as part of the promotion. The winners are not obliged to agree to any such request.

Winners’ List: Subject to Purina’s Privacy Policy, https://www.purina.co.uk/privacy the surnames and counties of the verified winners will be available upon request by sending an email to: petcareteam@purina.nestle.com with the subject line “WINNERS’ LIST: EDWARD BAKER INSTANT WIN 2026 GAME” for a period of 90 days following the end of the promotion. The Promoter reserves the right to refuse any or all such requests. When contacting this email address, your request will be actioned in line with Nestlé Purina’s Privacy Policy. If any winner objects to their information being published, then they can contact the Promoter by emailing: UKI.Dataprotection@uk.nestle.com with the subject line “WINNERS’ LIST: EDWARD BAKER INSTANT WIN 2026 GAME”.  We may nevertheless disclose the information to the Advertising Standards Authority if required to do so.  

Data Protection: The Promoter will only use the personal details supplied for the administration of the promotion and the auditing of the entries where necessary and for no other purpose, unless we have your consent/you have opted-in to receive future marketing communications.  As part of this promotion, if a winner has not opted-in into our general marketing email, they may still receive emails for this promotion only to let them know if they have won and to make arrangements for the delivery of their prize. The names and counties of the verified winners will be made available as set out in the clause above, and winners can object to this by emailing UKI.Dataprotection@uk.nestle.com. Otherwise, your personal details will at all times be kept confidential and in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 as applicable. Click here for the Promoter’s Privacy Policy. https://www.purina.co.uk/privacy. You can request access to your personal data, have any inaccuracies rectified or request deletion of personal data by sending an email to UKI.Dataprotection@uk.nestle.com. By participating in the promotion, you agree to the use of your personal data as described here. You can withdraw your consent at any time. For the purpose of this promotion, requests to delete personal data can only be actioned after the promotion has concluded and the winner(s) accepted their prize. Any data obtained via this promotion will be deleted after 90 days of the promotional end date with the exception of the winner(s) and reserve(s) whose data will be deleted after fulfilment of the prize.    

No responsibility can be accepted for any entries that cannot be made, due to technical errors, or any other reason whatsoever.  

If any of these clauses should be determined to be illegal, invalid, or otherwise unenforceable, then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.

No responsibility can be accepted for any entries that cannot be made, are incomplete, corrupted, delayed or are not received for any reason whatsoever. The Promoter cannot assume any responsibility or liability for:

•          Any faulty or failed electronic data transmissions.

•          Communications line failure, regardless of cause, with regard to any equipment, networks, lines, satellites, servers, computers or providers used in any aspect of the promotion.

•          Any unauthorised access to the operation of this promotion.

•          Inaccessibility or unavailability of the internet or any combination thereof.

All normal Internet connection charges associated with the submission of a game play shall be the entrant’s responsibility.

Promoter/’we’: Nestlé Purina UK Commercial Operations Ltd, Nestlé House, Haxby Road, York YO31 8TA