EVERY BOND IS UNIQUE

Whether yours is gentle, playful or adventurous, Purina is always finding ways to make your bond stronger. Discover them here.

HOW WE'RE MAKING BONDS STRONGER

At Purina we understand pets are more than just pets. They are our friends, confidants and partners in crime and we believe in the magical connection of the pet human bond.

Here's some of the ways we're helping to support all your unique bonds.

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Helping bonds work

We help companies become dog-friendly so you can bond from 9 to 5. We are passionate about our Pets At Work Scheme because we believe people and pets are better together.

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Helping make more bonds possible

We believe in second chances and to make more bonds possible for pets in need, we've been partnering with Cats Protection for over 30 years to support them in the fantastic work they do to rehome cats.

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Building closer bonds

We have developed Purina Pro Plan Liveclear - breakthrough nutrition to help reduce cat allergens. We believe even nutritional innovation can help to make your bond stronger.

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Nurturing new bonds

We´re here to help new puppy parents with all the tips and tricks they´ll need to help them bond from day one, with our puppy program Growing Pup.

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Teaching responsible bonds

We are committed to promoting responsible pet ownership, helping to teach children how to be responsible future pet owners, so that their bond can be based on love and respect.

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Helping forge loving bonds

We work in partnership with the DSPCA to support the work they do including animal rescue and the rehoming of pets, to give them the chance of forging a future loving connecting with a new owner.

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Supporting life changing bonds

We are partnering with Canine Partners to help them give the gift of a life changing bond through specially trained assistance dogs for people in need.

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Nurturing new bonds

We´re here to help new kitten owners with all the tips and tricks they´ll need to help them bond from day one, with our kitten program Kitten Code.

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Unleashing powerful bonds

We are working with Ashoka to harness the power of the pet human bond to drive positive change in society through our Purina Better With Pets Prize.

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Supporting your bond

Our Purina Pet Care Team are here to help, offering expert advise on health and nutrition to wellbeing and behaviour.

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Researching long lasting bonds

We set up the Purina Institute to advance the science of nutrition, promoting global collaboration with the veterinary community and scientific thought leaders to help pets live better, healthier & longer lives.

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Encouraging healthy bonds

We are committed to helping pet owners learn more about balanced diets and healthy exercise regimes for their pets to help reduce the risk of pet obesity.