PURINA EUROPE’S OCEAN RESTORATION PROGRAMME
Helping to Restore Ocean Waters with Purina
The ocean is essential for all life on Earth. But ocean health is under pressure and many marine habitats are at risk.
In 2024, we launched our first Ocean Restoration Programme, partnering with expert organisations to help restore seagrass, oyster reefs and seaweed, which provide vital habitats for marine life.
The goal is to recover 1500 hectares – the equivalent of around 3,700 football pitches – of marine habitats across Europe by 2030.
To help play our part in this, Purina UK&I is proud to be working in partnership with marine conservation organisation, Oyster Heaven, which will deploy new oyster reefs off the North Norfolk coast. Click here to find out more.
At Purina, we are committed to playing our part to help address the marine biodiversity loss in our extended supply chain. Therefore, together with our partners, we are taking an active role in helping restore marine habitats at-scale in Europe.
Kerstin Schmeiduch, Director of Corporate Communications and Sustainability at Purina Europe
Helping restore marine habitats with Purina
Pets love fish, and Purina loves pets.
Healthy marine habitats are home to many species, including fish, which is a valuable ingredient in some pet foods. By looking after the health of these marine ecosystems, we are helping to protect the environments from which we source our wild-caught fish.
So we can help to ensure a more abundant fish population for generations of humans and pets to come.
Who are our partners?
The Sea Ranger Service is a social enterprise on a bold mission to restore 10,000 hectares of coastal nature to accelerate climate mitigation, while kickstarting ocean careers for 2,500 young adults facing barriers. Young, unemployed people are trained as Sea Rangers to work at sea or in coastal areas, researching, protecting and restoring nature in our oceans, working closely together with governments and the maritime industry. By offering valuable 'boots on the ground' capacity to implement protection and restoration at scale, the Sea Ranger Service is the workforce restoring oceans.
Urchinomics is a marine restoration company that supports the recovery of kelp forests in Norway, Japan, and the United States. The company addresses the problem of overabundant sea urchins, which can degrade kelp ecosystems, by harvesting and enhancing them into a high-value seafood product. This market-based approach helps restore vital marine habitats while creating economic value from an environmental challenge.
SeaForester is an environmental impact organisation based in Portugal. Its work focuses on restoring seaweed habitats in Europe using cost efficient sea forestation techniques and mobile seaweed nurseries.
By supporting the recovery of seaweed, SeaForester helps strengthen marine ecosystems and the habitats they provide.
Purina UK&I announces support for the UK’s largest oyster reef restoration project
In a bid to rejuvenate marine life, Purina UK&I is proud to be working in partnership with marine conservation organisation, Oyster Heaven, which will deploy new oyster reefs off the North Norfolk coast. The aim is to embed a minimum of four million individual oysters to help maintain healthy marine ecosystems by improving water quality and providing a home for a wide range of species.
In 2025, Oyster Heaven, working together with their local partners Norfolk Seaweed, a family-run aquaculture business, plan to deploy the first batch of specially designed clay bricks known as Mother Reefs, which serve as homes for juvenile oysters and pave the way for large-scale deployment.
Why Oysters?
Oyster reefs generate biodiversity by providing a home for a multitude of different species and are natural water filterers, removing pollutants including excess nitrogen which helps improve water quality.
With the disappearance of the species from UK waters in the past century, this ecosystem function has been lost.
The reintroduction of oysters through building reefs is expected to significantly restore water clarity along the Norfolk Coast while also boosting biodiversity.
By the end of 2027, 40,000 Mother Reefs are expected to be installed containing a total of four million young oysters.
Did you know?
Four Million Oysters to the Rescue: How Norfolk's New Reef is Set to Make Waves
Purina UK&I announces support for the UK’s largest oyster reef restoration project
Discover more
Purina and Blue Horizons
Purina is part of the Blue Horizons, a new series produced by BBC StoryWorks Commercial Productions and presented by the World Ocean Council. This online film series explores how the Ocean relates to each one of us.
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