EVERY INGREDIENT HAS A PURPOSE

PROTEIN

We put protein in every single recipe - providing a strong foundation for your pet's nutrition.

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  Chicken*

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  Chicken

  Chicken (including bone, meat, skin) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

  

  Strong Muscles

  

  Natural Defences

  

  Skin and Coat

• 

  Beef*

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  Beef

  Beef (Offals) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

• 

  Salmon

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  Salmon

  Salmon (including head and bone) is an excellent source of high quality proteins but also vitamins, minerals and omega-3 fatty acids. The amino acids brought by the proteins are essential to keep your pet healthy and active. The omega-3 fatty acids are a plus to help keep your pet skin healthy with shiny coat.

  

  Strong Muscles

  

  Natural Defences

  

  Skin and Coat

• 

  Turkey

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  Turkey

  Turkey is a highly digestive and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

  

  Strong Muscles

  

  Natural Defences

  

  Skin and Coat

• 

  Lamb

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  Lamb

  Lamb (including bone, meat, offals) is an excellent source of high quality protein and amino acids to help build and maintain your pet’s muscles and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

• 

  Duck

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  Duck

  Duck is an excellent source of high quality protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

• 

  Pork

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  Pork

  Pork (inculding offals) is an excellent source of high quality protein and amino acids to help build and maintain your pet’s muscles and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

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  Liver

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  Liver

  Liver is an excellent source of high quality protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences

  

  Strong Muscles

  

  Natural Defences

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  Meat and Animal Derivatives

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  Meat and Animal Derivatives

  Meat and animal derivatives, is a term used for labelling. This group term includes different parts of the animal, like meat, lungs, kidneys and livers that are surplus from the human food chain and are from animal that have been slaughtered under veterinary supervision. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help supports their natural defences.

  

  Strong Muscles

  

  Natural Defences

  Read More
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  Fish and Fish Derivatives

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  Fish and Fish Derivatives

  Fish and fish derivatives is a term used for labelling. it includes different types of fish and parts of the fish that are surplus to the human food chain. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help supports their natural defences. The omega-3 fatty acids are a plus to keep your pet skin healthy with shiny coat.

  

  Strong Muscles

  

  Natural Defences

  

  Skin and Coat

• 

  Dried Poultry protein

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  Dried Poultry protein

  Dried poultry proteins are composed of different poultry parts that are rich in protein and amino acids to help support and maintain your pet’s muscles, and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

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  Dried Chicken protein

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  Dried Chicken protein

  Dried chicken proteins are composed of different chicken parts that are rich in protein and amino acids to help support and maintain your pet’s muscles, and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

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  Dried Turkey protein

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  Dried Turkey protein

  Dried Turkey proteins are composed of different parts of the turkey that are rich in protein and amino acids to help support and maintain your pet’s muscles, and to help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

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  Dried pork protein

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  Dried pork protein

  Dried pork proteins are composed of different parts of the pork that are rich in protein and amino acids to help support and maintain your pet’s muscles, and help support their natural defences.

  

  Strong Muscles

  

  Natural Defences

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  Dried Salmon Protein

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  Dried Salmon Protein

  Dried Salmon proteins are composed of different parts of salmon. They are rich in protein and amino acids to help support and maintain your pet’s muscles and help support their natural defences. The omega-3 fatty acids are a plus to help keep your pet's skin healthy with shiny coat.

  

  Strong Muscles

  

  Natural Defences

  

  Skin and Coat

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  Dried Fish Protein

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  Dried Fish Protein

  Dried fish proteins are composed of different parts from fish such as tuna, trout, pollock. They are rich in protein and amino acids to help support and maintain your pet’s muscles. The omega-3 fatty acids are a plus to help keep your pet's skin healthy with shiny coat.

  

  Strong Muscles

  

  Skin and Coat

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  Dried lamb protein

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  Dried lamb protein

  Dried Lamb proteins are composed of different parts of the lamb that are rich in protein and amino acids to help support and maintain your pet’s muscles, and to help support their natural defences.  It also provides minerals contributing to strong teeth and bones.

  

  Strong Muscles

  

  Natural Defences

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  Dried Egg

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  Dried Egg

  Dried egg product contains the yolk and the white of the egg, without the shell. It is an excellent source of protein and essential amino acids that helps support and maintain your pet’s muscles. It also contains fats and fatty acids for skin and coat health.

  

  Strong Muscles

  

  Skin and Coat

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  Pea protein

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  Pea protein

  Pea protein is the concentrated, protein-rich part of the leguminous pea that helps support and maintain your pet’s muscles. It is also highly digestible.

  

  Strong Muscles

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  Soya Meal

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  Soya Meal

  Soya meal is made by removing the oil from the soya beans, then grinding them to create a protein-rich ingredient. As a high-quality source of protein, it helps support and maintaining your pet’s muscles. It contains a good level of essential amino acids such as lysine and minerals such as potassium.

  

  Strong Muscles

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  Wheat Gluten Meal

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  Wheat Gluten Meal

  Wheat gluten is the protein part of the wheat grain obtained during the separation of the starchy part, it’s made up of at least 80% valuable proteins and highly digestible which helps support and maintaining your pet’s muscles. Its amino acid profile is a good complementary source to animal proteins.

  

  Strong Muscles

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  Maize (Corn) Gluten/Protein Meal

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  Maize (Corn) Gluten/Protein Meal

  Maize gluten meal is created by removing starch and germ from the corn kernel to create a protein-rich ingredient. As a good source of protein it is rich in essential amino acids which helps support and maintain your pet’s muscles

  

  Strong Muscles

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  Soya Protein

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  Soya Protein

  Soya protein is an extract of soybean with high quality protein that helps support and maintain your pet’s muscles

  

  Strong Muscles

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  Yeast

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  Yeast

  Yeast is a living, single-cell organism, that is naturally low in fat, an excellent source of protein (45%) and essential amino acids such as lysine, méthionine. It is also rich in B-complex vitamins to help supporting your pet’s overall body health, as well as other minerals such as calcium, phosphorus, iron.

  

  Overall Health

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  Vegetable Protein Extracts

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  Vegetable Protein Extracts

  Vegetable protein extracts, such as wheat gluten, are proteins enriched from vegetable sources . This ingredient is highly digestible which helps support and maintaining your pet’s muscles. Its amino acid profile is a good complementary source to animal proteins. In wet food it is also used to enhance the texture of your pet’s food for an enjoyable mealtime experience.

  

  Strong Muscles

  

  Texture

* Image for illustration purposes only.

CARBOHYDRATE

We only select carbohydrate sources that deliver sustaining energy to pets.

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  Wheat / Whole-grain Wheat

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  Wheat / Whole-grain Wheat

  Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.

  

  Energy

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  Rice

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  Rice

  Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.

  

  Digestion

  

  Energy

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  Whole Barley

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  Whole Barley

  Whole barley is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to help support healthy digestion.

  

  Energy

  

  Digestion

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  Oat

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  Oat

  Oat is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to help support healthy digestion.

  

  Energy

  

  Digestion

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  Dried Cassava

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  Dried Cassava

  Cassava root also called manioc, is a plant cultivated for its starchy root in tropical and subtropical regions. This natural ingredient is used as alternative source of carbohydrates in grain free formulas. It’s created by drying the tuber and then grinding it down to a fine powder to create flour. It’s a highly digestible ingredient and a natural source of carbohydrates to provide energy to help fuel your pet’s body.

  

  Digestion

  

  Energy

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  Pea Starch

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  Pea Starch

  Pea starch is derived from whole peas. As an alternative source of carbohydrates, it’s ideal for those who are seeking grain-free nutrition. It’s used to help fuel your pet’s body for healthy energy.

  

  Energy

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  Linseed Meal

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  Linseed Meal

  Linseed meal is produce following the mechanical extraction of linseed oil. It is a rich source of carbohydrate and also fibre. it’s used to help fuel your pet’s body for healthy energy.

  

  Energy

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  Wheat Middling/Fibre

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  Wheat Middling/Fibre

  Wheat Middlings are obtained during wheat milling process. It is composed of a blend of wheat flour, germ and bran. It is a good source of carbohydrate to provide energy to help fuel your pet’s body.

  

  Energy

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  Maize (Maize)

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  Maize (Maize)

  Whole grain maize is a natural and healthy ingredient that is a good source of carbohydrate to provide energy to help fuel your pet's body.

  

  Energy

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  Maize Grits

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  Maize Grits

  Maize grits are made from maize kernels which have been dehulled and degermed during the milling process. It provides energy to help fuel your pet's body

  

  Energy

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  Dried Beet Pulp

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  Dried Beet Pulp

  Dried beet pulp is what remains after removing the sugar of the beet so the fiber-rich portion of the vegetable remains. It contributes to help improve stool quality in your pet and overall gastrointestinal health. In our cat formulas, beet pulp together with cellulose helps minimize the formation of hairballs by providing fibre.

  

  Stool Quality

  

  Digestion

  

  Hairball Control (Cat Food)

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  Dried Chicory Root

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  Dried Chicory Root

  Chicory is a plant that grows naturally across Europe. The ingredient is obtained by washing, cutting & drying chicory roots. Chicory root contains high levels of inulin, a prebiotic proven to help improving digestive health in cats and dogs.

  

  Digestion

  

  Stool Quality

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  Corn (Maize) Starch

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  Corn (Maize) Starch

  Corn (maize) starch is a healthy ingredient used in dry pet food as a good source of carbohydrate to provide energy to help fuel your pet's body.

  

  Energy

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  Cellulose

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  Cellulose

  Powdered cellulose is derived from the pulp of fiber-rich plants. Cellulose help to improves stool quality in your dog and cat. In cat formulas, it helps minimize the formation of hairballs.

  

  Stool Quality

  

  Hairball Control (Cat Food)

FATS AND OILS

We only source nutrient-rich fats and oils, with known benefits for pets.

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  Animal Fat

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  Animal Fat

  Animal fats are obtained from either pork or beef fatty body part. They are also produced from chicken or turkey. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

  

  Skin and Coat

  

  Energy

  

  Taste

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  Poultry Fat

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  Poultry Fat

  Poultry fat is obtained from the fatty body parts of the chicken or turkey and it's highly digestible. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development and provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

  

  Skin and Coat

  

  Energy

  

  Taste

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  Lard

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  Lard

  Lard is obtained from pork fatty body part. It is highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. It provides essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

  

  Skin and Coat

  

  Energy

  

  Taste

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  Fish Oil

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  Fish Oil

  Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well know to keep shiny coat but also helps support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA helps to promote pet’s healthy joints, skin and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.

  

  Skin and Coat

  

  Natural Defences

  

  Joint Health

  

  Bright Eyes and Vision

  

  Brain Development

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  Soy Bean Oil

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  Soy Bean Oil

  Soy bean oil is extracted from soybean seeds. Rich in unsaturated fat and omega-6 fatty acids, it helps give your pet a healthy skin and a soft, shiny coat. Plus, as a high-quality source of fat, it fuels your pet with a healthy energy level.

  

  Skin and Coat

  

  Energy

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  Linseed Oil

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  Linseed Oil

  Linseed oil, also known as flaxseed oil or flax oil, is a vegetal oil extracted from mature seeds of the flax plant. The oil is obtained by pressing the seeds and it is a good source of the omega-3 fatty acid (alpha linolenic) which helps to nourish your pet's skin and coat.

  

  Skin and Coat

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  Olive oil

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  Olive oil

  Olive oil is a natural ingredient recognised as one of the critical components of the Mediterranean diet. It contains a high level of oleic acid, a monounsaturated fatty acid. Olive oil is known for its defensive properities.

  

  Natural Defences

TASTE, TEXTURE & VARIETY

We believe great-tasting food plays an important role in long-lasting health

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  Dried Carrots

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  Dried Carrots

  Carrot is an ingredient sourced with care to support the composition of each 100% complete & balanced meal and provide variety in your pet’s food. Carrot contains a high amount of insoluble fibre.

  

  Variety

  

  Overall Health

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  Dried Spinach

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  Dried Spinach

  Spinach is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Spinach contains protein, carbohydrate and fibre. Some of our products have higher inclusion level of spinach to benefit from its high levels of minerals such as calcium, phosphorus and iron. These minerals contribute to healthy growth and bone development.

  

  Variety

  

  Energy

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  Dried Pea

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  Dried Pea

  Pea is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Dried pea contains a high carbohydrate content. Therefore, in products with higher inclusion level of this ingredient, it is used as an alternative source of carbohydrates to help fuel your pet’s body for healthy energy.

  

  Variety

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  Dried Red Beet Root

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  Dried Red Beet Root

  Red Beet Root is a ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Red Beet root is an ingredient that contains carbohydrate and fibre.

  

  Variety

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  Dried Sweet Potato

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  Dried Sweet Potato

  Sweet Potato is sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Sweet potato is an ingredient that contains contains carbohydrate and fibre.

  

  Variety

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  Dried Courgette

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  Dried Courgette

  Courgette is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Courgette contains protein, carbohydrate and fibre

  

  Variety

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  Dried Green Beans

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  Dried Green Beans

  Green Beans are a natural ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Green Beans are an ingredient that contains fibre.

  

  Variety

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  Dried Rosemary

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  Dried Rosemary

  Rosemary is a member of the family Lamiaceae and native to the Mediterranean region. It has a long history of culinary use as a flavourful botanical herb that provides variety in your pet's food.

  

  Variety

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  Vegetables

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  Vegetables

  Vegetables including dehydrated carrots, green beans, potatoes, and tomatoes are added to provide variety in your pet’s food.

  

  Variety

• 

  Derivatives of Vegetable Origin

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  Derivatives of Vegetable Origin

  Derivatives of vegetable origin is a term used for labelling. It includes ingredients like corn starch that is used to thicken your pet’s food and provide texture that helps enhance their mealtime experience.

  

  Texture

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  Digest

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  Digest

  This is a tailor made ingredient prepared from high quality, selected raw materials such as liver and designed to enhance the flavour of our dry petfood.

  

  Taste

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  Xylose

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  Xylose

  Xylose is an extracted from fruits and vegetables like maize and coconut. It is added to in very small amounts to enhance the flavour of your pet's food.

  

  Taste

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  Various Sugars

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  Various Sugars

  Various sugars is a labelling term, used to indicate where any type of sugar has been added in very small amounts to enhance the flavour of your pet's food.

  

  Taste

  Read More
• 

  Glycerol

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  Glycerol

  Glycerol (or glycerin) is a colorless, odorless, viscous liquid that is sweet-tasting and absolutely non-toxic. Glycerol is generally obtained from oleaginous plants where it occurs as triglycerides. It is widely used in the food industry. As a sweetening or moisturizing substance in our formulations, it allows to produce soft and chewy kibbles.

  

  Texture

  Read More
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  Propylene Glycol

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  Propylene Glycol

  Propylene glycol is a safe ingredient used in the food industry as a carrier for flavour systems or as a moisturizing agent to maintain texture stability for the whole shelf life. In our dog food, this is important for our tender chunks and ensures they remain fresh.

  

  Texture

  Read More
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  Malt Flour

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  Malt Flour

  Malt flour is mainly made from germinated barley. It's a natural ingredient to provide variety and richness to the appearance of the dry kibbles.

  

  Variety

FUNCTIONAL INGREDIENTS

We harness the power of functional ingredients to support pet health.

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  L. Delbrueckii and Fermentum

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  L. Delbrueckii and Fermentum

  Lactobacillus Delbrueckii and Fermentum are beneficial heat treated bacteria providing key nutrients proven to help support cats' natural defences.

  

  Natural Defences

• 

  Spirulina

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  Spirulina

  Spirulina (Arthrospira platensis) is a blue green algae rich in proteins, beta carotene, antioxydants and omega 6 fatty acid. Spirulina helps supporting healthy immune function in cats and dogs.

  

  Natural Defences

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  Taurine

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  Taurine

  Taurine is an amino acid and an essential nutrient for cats to be brought by the diet because they can't synthetise it. Cat food must contain the right amount of taurine to ensure and maintain a heathly metabolism. It is essential for cardiovascular, retina, and central nervous system functions. In dog food, taurine also helps support cardiac health.

  

  Bright Eyes and Vision

  

  Heart Health

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  Bentonite

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  Bentonite

  Bentonite is a natural clay added to sensitive products to bind excess water and help to improve faecal quality.

  

  Stool Quality

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  Dried Colostrum

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  Dried Colostrum

  Colostrum is first milk of the cow after she gives birth to the calf. The calf takes what he needs and then the remaining colostrum is collected. It contains immunoglobulins and other proteins that help support the immune system and also helps to promote a healthy intestinal microbiome.

  

  Natural Defences

  

  Digestion

VITAMINS

We curate balanced combinations of vitamins based on a variety of nutritional profiles.

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  Vitamin A

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  Vitamin A

  Vitamin A is essential in supporting your pet’s vision, immune system, bone and muscle growth and skin and coat health.

  

  Overall Health

• 

  Vitamin D

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  Vitamin D

  Vitamin D is necessary for normal bone tissue growth and maintenance. It plays an important role in supporting your pet’s teeth, bones and joints.

  

  Overall Health

• 

  Vitamin E

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  Vitamin E

  Vitamin E is an essential vitamin that functions also as an antioxidant to help support your pet’s immune system, while also nourishing your pet’s skin and coat.

  

  Overall Health

  

  Natural Defences

• 

  Vitamin C

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  Vitamin C

  Vitamin C is a water soluble vitamin that acts as an antioxidant, helping to reduce free radical formation and supporting pets' natural defences.

  

  Natural Defences

MINERALS

Minerals are essential to ensure a healthy and balanced diet.

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  Ferrous Sulphate Monohydrate

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  Ferrous Sulphate Monohydrate

  Ferrous sulfate monohydrate is a source of iron, an essential trace mineral needed for hemoglobin production and oxygen transport from your pet’s lungs throughout their whole body.

  

  Overall Health

• 

  Calcium Iodate Anhydrous

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  Calcium Iodate Anhydrous

  Calcium iodate is a source of iodine, a trace mineral essential for thyroid health and the formation of thyroid hormones that are required to maintain a healthy metabolism.

  

  Overall Health

• 

  Cupric Sulphate Pentahydrate

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  Cupric Sulphate Pentahydrate

  Copper sulfate pentahydrate is a source of copper, a trace mineral essential for many processes in your pet’s body including immune system health and iron absorption. Its benefits can be seen through your pet’s shiny coat and healthy bone development.

  

  Overall Health

  

  Natural Defences

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  Manganous Sulphate Monohydrate

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  Manganous Sulphate Monohydrate

  Manganese sulfate is a source of manganese, a trace mineral essential for various processes in your pet’s body including blood clotting, nervous system function and bone development.

  

  Overall Health

• 

  Zinc Sulphate Monohydrate

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  Zinc Sulphate Monohydrate

  Zinc sulfate monohydrate is a source of zinc, an essential trace mineral. It is needed to promote healthy skin and a shiny coat. It also helps support a healthy immune system and aids in the metabolism of carbohydrates, fat and protein.

  

  Overall Health

  

  Natural Defences

• 

  Sodium Selenite

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  Sodium Selenite

  Sodium selenite is a source of selenium, an essential trace mineral that works as an antioxidant and helps maintain your pet’s cell membranes in conjunction with the immune system.

  

  Overall Health

ANTIOXIDANTS

We use antioxidants to maintain the freshness of our products and deliver our high nutritional and organoleptic standards.

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  Tocopherol extracts

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  Tocopherol extracts

  Tocopherol extracts are prepared from vegetable oil and are a form of vitamin E. They are antioxidants of natural origin added to maintain the freshness of the product.

  

  Product Quality