PROTEIN

We put protein in every single recipe - providing a strong foundation for your pet's nutrition.

  • Chicken*

    Chicken

    Chicken (including bone, meat, skin) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

    Strong Muscles

    Natural Defences

    Skin and Coat

  • Beef*

    Beef

    Beef (Offals) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences.

    Strong Muscles

    Natural Defences

  • Salmon

    Salmon

    Salmon (including head and bone) is an excellent source of high quality proteins but also vitamins, minerals and omega-3 fatty acids. The amino acids brought by the proteins are essential to keep your pet healthy and active. The omega-3 fatty acids are a plus to help keep your pet skin healthy with shiny coat.

    Strong Muscles

    Natural Defences

    Skin and Coat

  • Turkey

    Turkey

    Turkey is a highly digestive and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to help support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

    Strong Muscles

    Natural Defences

    Skin and Coat

* Image for illustration purposes only.

CARBOHYDRATE

We only select carbohydrate sources that deliver sustaining energy to pets.

  • Wheat / Whole-grain Wheat

    Wheat / Whole-grain Wheat

    Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.

    Energy

  • Rice

    Rice

    Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.

    Digestion

    Energy

  • Whole Barley

    Whole Barley

    Whole barley is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to help support healthy digestion.

    Energy

    Digestion

  • Oat

    Oat

    Oat is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to help support healthy digestion.

    Energy

    Digestion

FATS AND OILS

We only source nutrient-rich fats and oils, with known benefits for pets.

  • Animal Fat

    Animal Fat

    Animal fats are obtained from either pork or beef fatty body part. They are also produced from chicken or turkey. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

    Skin and Coat

    Energy

    Taste

  • Poultry Fat

    Poultry Fat

    Poultry fat is obtained from the fatty body parts of the chicken or turkey and it's highly digestible. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development and provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

    Skin and Coat

    Energy

    Taste

  • Lard

    Lard

    Lard is obtained from pork fatty body part. It is highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. It provides essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

    Skin and Coat

    Energy

    Taste

  • Fish Oil

    Fish Oil

    Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well know to keep shiny coat but also helps support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA helps to promote pet’s healthy joints, skin and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.

    Skin and Coat

    Natural Defences

    Joint Health

    Bright Eyes and Vision

    Brain Development

TASTE, TEXTURE & VARIETY

We believe great-tasting food plays an important role in long-lasting health

  • Dried Carrots

    Dried Carrots

    Carrot is an ingredient sourced with care to support the composition of each 100% complete & balanced meal and provide variety in your pet’s food. Carrot contains a high amount of insoluble fibre.

    Variety

    Overall Health

  • Dried Spinach

    Dried Spinach

    Spinach is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Spinach contains protein, carbohydrate and fibre. Some of our products have higher inclusion level of spinach to benefit from its high levels of minerals such as calcium, phosphorus and iron. These minerals contribute to healthy growth and bone development.

    Variety

    Energy

  • Dried Pea

    Dried Pea

    Pea is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Dried pea contains a high carbohydrate content. Therefore, in products with higher inclusion level of this ingredient, it is used as an alternative source of carbohydrates to help fuel your pet’s body for healthy energy.

    Variety

  • Dried Red Beet Root

    Dried Red Beet Root

    Red Beet Root is a ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Red Beet root is an ingredient that contains carbohydrate and fibre.

    Variety

FUNCTIONAL INGREDIENTS

We harness the power of functional ingredients to support pet health.

  • L. Delbrueckii and Fermentum

    L. Delbrueckii and Fermentum

    Lactobacillus Delbrueckii and Fermentum are beneficial heat treated bacteria providing key nutrients proven to help support cats' natural defences.

    Natural Defences

  • Spirulina

    Spirulina

    Spirulina (Arthrospira platensis) is a blue green algae rich in proteins, beta carotene, antioxydants and omega 6 fatty acid. Spirulina helps supporting healthy immune function in cats and dogs.

    Natural Defences

  • Taurine

    Taurine

    Taurine is an amino acid and an essential nutrient for cats to be brought by the diet because they can't synthetise it. Cat food must contain the right amount of taurine to ensure and maintain a heathly metabolism. It is essential for cardiovascular, retina, and central nervous system functions. In dog food, taurine also helps support cardiac health.

    Bright Eyes and Vision

    Heart Health

  • Bentonite

    Bentonite

    Bentonite is a natural clay added to sensitive products to bind excess water and help to improve faecal quality.

    Stool Quality

VITAMINS

We curate balanced combinations of vitamins based on a variety of nutritional profiles.

  • Vitamin A

    Vitamin A

    Vitamin A is essential in supporting your pet’s vision, immune system, bone and muscle growth and skin and coat health.

    Overall Health

  • Vitamin D

    Vitamin D

    Vitamin D is necessary for normal bone tissue growth and maintenance. It plays an important role in supporting your pet’s teeth, bones and joints.

    Overall Health

  • Vitamin E

    Vitamin E

    Vitamin E is an essential vitamin that functions also as an antioxidant to help support your pet’s immune system, while also nourishing your pet’s skin and coat.

    Overall Health

    Natural Defences

  • Vitamin C

    Vitamin C

    Vitamin C is a water soluble vitamin that acts as an antioxidant, helping to reduce free radical formation and supporting pets' natural defences.

    Natural Defences

MINERALS

Minerals are essential to ensure a healthy and balanced diet.

  • Ferrous Sulphate Monohydrate

    Ferrous Sulphate Monohydrate

    Ferrous sulfate monohydrate is a source of iron, an essential trace mineral needed for hemoglobin production and oxygen transport from your pet’s lungs throughout their whole body.

    Overall Health

  • Calcium Iodate Anhydrous

    Calcium Iodate Anhydrous

    Calcium iodate is a source of iodine, a trace mineral essential for thyroid health and the formation of thyroid hormones that are required to maintain a healthy metabolism.

    Overall Health

  • Cupric Sulphate Pentahydrate

    Cupric Sulphate Pentahydrate

    Copper sulfate pentahydrate is a source of copper, a trace mineral essential for many processes in your pet’s body including immune system health and iron absorption. Its benefits can be seen through your pet’s shiny coat and healthy bone development.

    Overall Health

    Natural Defences

  • Manganous Sulphate Monohydrate

    Manganous Sulphate Monohydrate

    Manganese sulfate is a source of manganese, a trace mineral essential for various processes in your pet’s body including blood clotting, nervous system function and bone development.

    Overall Health

ANTIOXIDANTS

We use antioxidants to maintain the freshness of our products and deliver our high nutritional and organoleptic standards.

  • Tocopherol extracts

    Tocopherol extracts

    Tocopherol extracts are prepared from vegetable oil and are a form of vitamin E. They are antioxidants of natural origin added to maintain the freshness of the product.

    Product Quality

PROMOTE TRANSPARENCY ACROSS OUR PRODUCT RANGE

We are committed to transparency

At Purina, we believe in empowering consumers to make informed choices. We are committed to providing comprehensive and transparent information not only for our dog and cat food ingredients, but across our whole supply chain. That’s why we made promoting transparency across our product range one of our Purina in Society Commitments.

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Your Questions Matter!

Do you have more questions on how we produce our food, our products or our impact on the planet? Find this and more in Your Questions Matter where we capture your questions and strive to answer them openly and honestly as a part of our commitment to greater transparency.

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IMPLEMENT RESPONSIBLE SOURCING

We are committed to source responsibly

More and more pet owners want to know where our Purina ingredients come from and what environmental impact their sourcing may have had. At Purina, we are committed to ensuring our suppliers produce high quality raw materials, therefore we made implementing responsible sourcing one of our Purina in Society Commitments.

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Our Nutritional Philosophy

Nutritional needs of pets are unique. And the right nutrition, which starts with understanding nutrients, not just cat or dog food ingredients, has the power to help all pets live better, longer lives. Discover more about our nutritional philosophy.

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