TRANSPARENCY YOU CAN TRUST IN EVERY BOWL
At Purina, we know that pets’ wellbeing is not just what goes into their food — it’s what goes into every step of the process. That’s why we strive for quality you can see, with transparency at every stage of the journey.
From the formulas we develop, to our steps to help farmers implement regenerative practices, we’re proud of the progress we’re making. So, we want to share it with you, the pet owners that trust us with their loved ones’ wellbeing.
At our core, we believe in the power of nutrition to help all pets live the life they deserve. That’s why we harness the expertise of our industry-leading research and development network of over 500 Purina pet care and nutrition professionals.
Dedicated and committed experts, including veterinarians, nutritionists, animal behaviourists, and immunologists all work to ensure each one of our recipes provides everything our pets need to stay at the best they can be.
Balanced nutrition is a fundamental part of our pets’ wellbeing, which means every ingredient plays an important role.
That’s why every Purina recipe is designed to ensure nutritional balance and great taste — with purposefully selected, quality ingredients.
From farm to bowl, without compromise
Food safety is the core of our operations and we put all our efforts to preserve our products until they reach the bowl. By carefully selecting the right temperature and pressure, we apply a sterilization step that ensures product safety and supports shelf life.
For the quality every pet deserves
Our passion for pets means that quality is embedded in every process. Each day we undergo 1400 quality checks — from both internal and external partners. So, when you choose Purina, you can trust that you are giving your pets great, nutritious food that will enrich their lives.
- Over 1400 daily quality control checks
- Visual and technical inspections
- No batch leaves a factory without being sampled
With initiatives that go beyond the bowl
In addition to ensuring quality, we also have a commitment to implementing sustainable practices along our process.
Going forward, our path to net zero will focus on four key areas for accelerated action:
Contact us
We’re here to answer all of your pet questions - big or small, really serious or a little silly. Our lines are open from 9am - 5pm, Monday to Friday (excluding UK bank holidays).
If you have any specific accessibility needs, such as requiring larger font sizes in our written replies, or you have any other requirements, please let us know when you contact us. We are here to help and will do our best to assist you.
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