Your Pet, Our Passion.
Beta hero

Discover the Purina Beta Dry Dog range

Fuel for Life – from Puppy to Adulthood.

Free the real dog inside!

Being a Real Dog means running, jumping, chasing & living a life unleashed. To do this they need a food like BETA that fuels their enthusiasm for life.

Beta Natures Awaits
Purina Shop 20% off your first order
Brought to you by

Join us at Purina Shop

Discover a range of Purina products including PRO PLAN, BETA and Dentalife. 

You’ll have access to Purina Points loyalty programme where you’ll earn points on each purchase to turn into credit and spend on site, free delivery on orders over £29 and 20% off your first purchase!

Why feed beta infographic

Browse our range:

Meet the Beta dogs

Why people love Beta

Beta product image
First tried this dog food a few weeks ago after a friend recommended and our labrador loves it. She's a very fast eater (standard lab!) so the kibble sizes really slow her down which is great.
November 2020
Beta puppy product
We have just switched over to feeding Buddy Beta & what a difference we have noticed. Shiny eyes & coat! The kibble comes in two different sizes which slows down his chewing & improves digestion. It’s natural has a prebiotic to help settle his tummy!
October 2020