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Your Pet, Our Passion.
Woman walking a dog outside

About Us

We believe that pets and people are better together.

Our Story

The bond between pets and people is truly unique. Built on shared companionship, experiences and love, it inspires our belief that when people and pets bond, life becomes richer. That’s why we’ve been developing great tasting, life-enhancing food for cats and dogs of all ages and lifestyles for over 125 years.

Our portfolio of much-loved brands touches millions of lives every day. By offering a wide range of prices and nutritional quality – from good to exceptional – we make sure that complete and balanced nutrition is available to everyone.

As pet lovers and owners ourselves, we know how quality nutrition can help pets and their owners live happier, healthier and longer lives together. Creating richer lives for pets and the people who love them is what we do best and why we exist.

Pets and people are better together. 

Woman sat outside with dog
Our Purpose

Purina’s Global Purpose is: Creating richer lives for pets and the people who love them. Our purpose builds on our heritage and our belief: When pets and people bond, life becomes richer #WeAreBetterWithPets It reflects our expertise and relates to the challenges of the world around us. It is a motivation which inspires our people everyday.

Woman crouched down with dog near a tree
Our Ambition

Our approach is to listen our stakeholders, understand what matters most to them, what questions they have and what areas they want Purina to focus on at both local and European level in order to be the number one trusted PetCare company around Europe.

Our Vision

As we evolve and transform Purina from a pet food company into a pet care ecosystem, we will explore new ways to deliver best in class pet owner experiences and fulfil our purpose to create richer lives for pets and the people who love them.

It is only by combining our pet food expertise and portfolio strength with new business models and partnerships that we will help more people experience the amazing benefits pets bring to our lives.

Building the Purina ecosystem to become the UK’s leading pet care provider, from our core of life-enhancing nutrition through to the experiences pet owners are seeking, beyond just food.

It's rooted in our purpose, and as we help more people to experience the amazing benefits pets bring to our lives, then we will make our ambition a reality and deserve to be seen as the most trusted pet care choice among pet owners for the lifetime of their pet.

Woman holding up Cat
Our commitments
We're dedicated to improving the lives of pets and those who love them, which is why we've made 10 commitments to achieve by 2023.
Ginger cat at the vets
Our charity partners
We are proud to support leading charities who share our values, from pet welfare organisations to those promoting pets as practical and therapeutic companions for humans.
CES team

Contact us

We’re here to answer all of your pet questions - big or small, really serious or a little silly. Get in touch with us directly any time, any way. Our lines are open from 9am - 5pm, Monday to Friday.