Discover Our Regenerative Agriculture Efforts
We’re supporting farmers on their journey towards regenerative agriculture, working in partnership with our suppliers and partners that grow cereals and vegetable proteins.
This journey began in 2020, supporting wheat farmers in the UK and corn and wheat growers in Italy as they adopted practices like cover crops, reduced tillage and hedgerow planting. In 2023, we started working with farmers in Poland and Hungary to extend regenerative agriculture practices across more European countries.
Regenerative agriculture is a way of farming that focuses on caring for the land so it can keep giving back. It aims to improve soil health and fertility, while also protecting water resources and supporting biodiversity. Healthier soils can store more carbon in the ground and in plants. They are also better able to cope with the effects of climate change and can help improve crop yields, supporting more resilient farming communities and livelihoods.
How seaweed could support modern farming
This video looks at how seaweed could play a role in regenerative agriculture.
It is part of Blue Horizons, a series produced by BBC StoryWorks Commercial Productions for Purina, in partnership with the World Ocean Council.
Filmed in the UK, it explores the potential use of seaweed bio stimulants in farming today.
Purina is supporting organisations that are exploring new ways of farming. A group of experts in seaweed bio stimulants, plant health and soil science have come together to carry out a three year academic study. The research looks at the possible role of seaweed based bio stimulants in regenerative agriculture.
This episode features the scientific lead from Fera Science Ltd and a UK cereal farmer who is taking part in the study.
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