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Your Pet, Our Passion.
Tabby cat pawing at long grass
Beyond

Discover the Purina Beyond Cat range

Combining selected natural ingredients with our Purina expertise to create a range of 100% complete cat food that you can trust for your cat to enjoy.

It’s not simply a matter of selected natural ingredients.

It’s the expert crafting of those ingredients and the knowledge that they’ve been sourced from trusted suppliers that ensure you’re feeding your pet a meal that is nutritionally complete.

We are selective about what goes into our complete cat food:

  • High quality chicken or salmon is the #1 ingredient.
  • Created by our Purina experts.
  • NO added wheat.*
  • NO added artificial colourants, flavouring or preservatives.

*may contain traces of wheat.

Cat eating a bowl of Beyond
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Beyond

Discover grain-free

Beyond grain-free recipes give you a wider choice on how you can support your pet’s health, with the same great nutrition you have come to expect from us. Our grain-free recipes have ingredients you know and trust, providing high quality proteins to your pet.

Browse our ranges:

BEYOND® Chicken with Whole Barley Dry Cat Food

BEYOND® Chicken with Whole Barley Dry Cat Food

BEYOND® Salmon with Whole Barley Dry Cat Food

BEYOND® Salmon with Whole Barley Dry Cat Food

BEYOND® Grain Free Chicken with Cassava Dry Cat Food

BEYOND® Grain Free Chicken with Cassava Dry Cat Food

BEYOND® Grain Free Mousse Chicken with Green Beans Wet Cat Food

BEYOND® Grain Free Mousse Chicken with Green Beans Wet Cat Food

BEYOND® Grain Free Beef with Carrots Wet Cat Food

BEYOND® Grain Free Mousse Beef with Carrots Wet Cat Food

BEYOND® Grain Free Salmon with Spinach Wet Cat Food

BEYOND® Grain Free Mousse Salmon with Spinach Wet Cat Food

BEYOND® Grain Free Chicken with Cassava Dry Cat Food

BEYOND® Grain Free Chicken with Cassava Dry Cat Food

BEYOND® Grain Free Mousse Chicken with Green Beans Wet Cat Food

BEYOND® Grain Free Mousse Chicken with Green Beans Wet Cat Food

BEYOND® Grain Free Beef with Carrots Wet Cat Food

BEYOND® Grain Free Mousse Beef with Carrots Wet Cat Food

BEYOND® Grain Free Salmon with Spinach Wet Cat Food

BEYOND® Grain Free Mousse Salmon with Spinach Wet Cat Food

Explore the whole story of how we go Beyond.

It’s not simply a matter of selected natural ingredients. It’s the expert crafting of those ingredients and the knowledge that they’ve been sourced from trusted suppliers that ensure you’re feeding your pet a meal that is nutritionally complete.

Beyond how we do it
Quality and safety

We are proud to say that we own and run the factory in which our food is made. This means that we take responsibility for monitoring every step in the preparation of our product, helping us to provide you and your pet with quality pet food.

Why is quality pet food important?

At Purina we strive to make quality pet food that you can trust. We carry on this philosophy into the creation of Beyond pet food. You can rest assured that a bag of Beyond is not only a quality dog food but also a nutritious choice, made with selected natural ingredients.

We go above and Beyond with our quality and safety measures

At Purina, we have a team of more than 400 global scientists who aim to make discoveries that better the lives of pets everywhere. Our colleagues working in quality assurance, research and development are always on the look-out for the latest available science and information regarding ingredient safety. We also have scientists who are tasked with researching any known or suspected safety issues and informing other team members of their findings. All of this allows us to create high-quality pet food that you can trust.

The Protection of Beyond Pet Food

The quality and safety of our products is our top priority, and our quality control procedures are among the strictest in the industry. Our sophisticated tracking system ensures raw ingredients are tracked from time of receipt at our plants, through their inclusion in finished products, and on to the shelf in store. What's more, to ensure that our high-quality pet food meets the standards you expect, we:

  • Require each of our ingredient suppliers to meet our stringent standards for ingredient specifications, product safety, hygiene and manufacturing practices. For more detail on these standards, see our Nestlé Supplier Code.
  • Continuously audit our suppliers to ensure compliance with this Nestlé Supplier Code and to apply a philosophy of continuous improvement.
  • We adhere to over 50 pieces of legislation which cover the production of good quality pet food, as well as the good practice guidance issued by the European Pet Food Industry association (FEDIAF).
Beyond quality and safety
Expert nutritionists

Why is a nutritionally balanced pet food important?

A nutritionally balanced pet food is key to your pet’s development throughout their life. Every owner needs to provide these essential nutrients in their pet’s diet. This is because without the appropriate nutrients, your pet’s health and well-being will suffer. A lack of certain nutrients can lead to disease or health problems that are otherwise avoidable

Do you know who is formulating your pet food?

Our in-house pet nutritionists play a crucial role in the creation of Beyond pet food. From choosing ingredients to overseeing every step of the formulation process, they optimise the way ingredients and essential nutrients come together to support your pet’s long-term health and well-being. No one is more qualified than a pet nutritionist to formulate and monitor the food you give your pet each day.

Beyond expert nutritionists
Sourcing practices

We know that not all dog food ingredients are created equally and that there are many ingredient suppliers to choose from.

That's why we're extremely selective when establishing a relationship with a new one. Our pet food ingredient suppliers play an important role in the creation of each Beyond® recipe, so we ensure from the start that they meet our expectations for ingredient specification, product safety, hygiene and good manufacturing practice. We can proudly say that our quality assurance standards are among the strictest in the pet food industry.

Beyond sourcing practices
Industry regulations

We are proud to say that we own and run the factory in which our food is made. This means that we take full responsibility in ensuring that Beyond® is produced in line with over 50 pieces of legislation which cover the production of pet food. We also follow good practice guidance issued by the European Pet Food Industry Association (FEDIAF) to ensure that we meet, and - where possible - exceed, the high dog food standards you expect.

Beyond industry regulations
Health & wellbeing

Just as important as what we put into our Beyond recipes is what your dog gets out of them.
This is why we emphasize high digestibility when we formulate our Beyond dog food recipes. Only when pets can easily break down the food they're eating are its nutrients successfully put to use in the body.

Beyond dog and cat eating from food bowls

Why people love Beyond

Beyond review of cat eating the product
I've always felt a bit anxious at how Ronnie would respond to a new type of biscuit, but from the minute I poured this in to the bowl, he did not stop scoffing!
EmilyY
October 2019
Beyond grain free cat food packaging
I gave this food to my 4 cats and they all loved it! They emptied their bowls very quickly and were after more food as soon as they had finished it.
Alfie
November 2019
Beyond grain free cat food packaging
Purina grain-free Chicken, which not only has great nutritional values, but is absolutely devoured by my two picky monsters. And that is pretty much all the recommendations I need.
torlyn
November 2019