Felix and Robbie Williams reunite to bring mischief to life
What makes it so great to be a cat? FELIX and Robbie Williams reunite in this exciting second chapter of their partnership, bringing mischief and music to screen and stage!
Known for his free-spirited and cheeky nature, proud cat owner Robbie Williams has reunited with the most mischievous cat around to enter FELIX’s famous black and white world, making him the first human to ever do so. He has also recorded a new song exclusively for the campaign, celebrating feline personality traits we admire, with the aim of inspiring people to experience these traits even more in their own lives. From their mischievous and playful nature to their free-spirited and authentic approach to life, our cats have plenty of attitude.
Join us as we celebrate cats’ unique personality- their confidence, free spirit, and playful mischief – in a new 'It's Great to Be a Cat' campaign!
Bringing out the mischievous side of Robbie and explaining why It's Great to be a Cat.
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