Felix joins with TerraCycle® and Cats Protection to launch a recycling solution for our pouches

What is TerraCycle®?

TerraCycle® is the world leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle® partners with brands offering products with packaging that can’t be recycled by municipal systems and which would end up in landfill or being incinerated. TerraCycle®’s ultimate goal is to Eliminate the Idea of Waste®. This is done by recycling the waste packaging, with the materials being repurposed as new products. To date, over 200 million people are collecting globally with TerraCycle®, over 7.7 billion pieces of waste have been diverted from landfill and incineration, raising over £34 million for schools, charities or non-profits around the world.

How does it work?

TerraCycle® reuses, upcycles and recycles waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep circulating in our economy.

Once collected, the packaging is sorted, shredded and washed. The material is then densified into hard-granulated plastic granules that can be used to make new recycled products. Click here to learn more about the recycling process.