Regulatory & Scientific Affairs Specialist and Veterinarian @Purina
Your Questions Matter - Purina IngredientsGo to the section >
Do your pet food labels tell the truth?
Yes, Purina follows the European regulation ((EC) No 767/2009) which ensures that we deliver clear and accurate information to our consumers.
Helping you feel safe and secure in the knowledge that your pet is being well cared for is our number one priority. Our pet food labels are one of the most effective ways in which we can demonstrate this. What we state on our pet food labels corresponds to what the product contains.
All our products are formulated by professionals and based on research and science, to deliver the best possible pet nutrition and contribute positively to the health and well-being of pets.