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GO-CAT<sup>®</sup> Responsibility

GO-CAT® Responsibility

We believe that the positive actions we take today will help benefit our environment, both now and for years to come. Read more about GO-CAT’s corporate responsibility policies below.

Responsible initiatives

A small step today. A positive difference tomorrow.

By introducing smaller packaging in 2011, we have eliminated wasteful packaging materials by 600 tonnes*. And smaller packaging means that we can load more packs to a pallet, resulting in fewer lorry journeys, cutting 300 tonnes* in carbon emissions.

Less packaging, same quantity!

We may be cutting packaging and carbon emissions, but your cat still gets the pleasure of his favourite GO-CAT! We have reduced the size of the pack, but not the quantity. Because there´s just as much delicious, nutritious food in every one of our new compact packs!

GO-CAT facts & figures that make a difference!

Energy: From 2004 to 2010, we reduced our consumption by 9.2% (**)
Water usage: From 2004 to 2010, we reduced our consumption by 32.5% (**)
Waste: Our policy is Zero Waste
We annually set targets for further improvements on each and every factory. It´s a commitment that will see us take even greater steps to ensure waste reduction, less water consumption and energy savings. Let´s keep working together!

(*) compared to 2010 levels. Total amount of packaging reduction Go-Cat + Friskies (Go-Cat is branded Friskies in Europe): 608.75 tonnes. Carbon emission reduction – the calculation: CO2 emission = (403 kms * 933 trucks * 30 liters (based on Euro 3) * 2.682) / 100 = 302,529 kg = 302.5 tonnes. Source:  Guideline for CO2 calculation (Zone Europe Logistics – Nestle)
(**) Total energy consumption and water withdrawal by NPPE factories per metric ton of Finished Product.

Helpful tips

For all of us, responsibility starts at home. So here we share a few small tips that could make a big difference to the amount of resources we use.

Water Reduction​

Most of us use far more water than necessary, but you can change that with a few simple habits and a small change of attitude!

  • When brushing your teeth or shaving, don't leave the tap running. A running tap can waste over 6 litres of water a minute.
  • Take short showers rather than baths. Save baths for those special occasions when you really want to relax, and make the most of them!
  • Fit a water-efficient shower-head.
  • Capture rainwater run-off from your gutters in a water butt to water your garden when it gets dry.
  • Install a dual-flush toilet or, for older toilets with large cisterns, place a brick in the tank to reduce the volume used in each flush.
  • Don't suffer drips. A leaking tap can waste up to 5,500 litres a year, so fix any leaky taps as soon as possible. Sometimes all you need is a new washer.
  • Waste not, want not. Pour any unused drinking water from meals on the houseplants or the garden.
  • Wash your car from a bucket instead of a hose. 30 minutes of car-washing with a hose can use as much water as the average family uses in a day.
  • Run your dishwasher only when it's full and, if it's got one, use the eco-setting. The same goes for the washing machine.

Sources: Waterwise @

Fuel Economy

Driving is one of the biggest causes of green house gas emissions, but if cutting out car journeys altogether is impractical for you, use these tips to help keep your fuel consumption down.

  • Use the highest gear possible without labouring the engine and accelerate smoothly. As a general rule, the harder you work the engine, the higher your fuel consumption.
  • Look at the road ahead to avoid having to brake hard. Braking wastes energy; keeping a constant speed takes less energy than constantly stopping and starting.
  • Reduce your average speed - driving at 50mph / 80kmh instead of 70mph / 110kmh will use roughly 10% less fuel.
  • Turn the engine off if the car is stationary for more than a minute. Modern vehicles use less fuel starting the engine than they would at idle.
  • Keep tyres inflated to correct pressures – under-inflated tyres have more drag and therefore need more fuel to maintain the same speed.
  • Keep air conditioning to a minimum – air-con units take power directly from the engine.
  • Opening windows significantly worsens a car's aerodynamics, especially at high speeds. In fact, at speeds over 50mph / 80kmh, it's more efficient to use air-con with the windows closed than it is to drive with them open.
  • Remove roof racks and external luggage when not in use as they create drag and mean the engine has to work harder to maintain the same speed.
  • Do not store unnecessary items in the boot – the heavier your car, the more fuel needed to move it, so clean out that clutter!

Sources: Energy Saving Trust @

Household Energy

Nearly every modern home is replete with electrical devices and gadgets that make our lives more comfortable, from central heating to flat-screen TVs. Do your bit to save energy without living like a hermit with the following tips:

  • After washing, hang clothes up to dry rather than using a tumble dryer. They are one of the most energy-hungry devices in the home.
  • Wash at lower temperatures where possible. Today, most washing powders and liquids are effective at cold temperature, 15°C or 30°C.
  • Insulation is key. If your roof isn't lagged, all that lovely heat is escaping into the sky in the winter. If your windows aren't double-glazed, consider fitting insulation or using lined curtains. In the summer, the air-con will have to work that much harder, too. If you have a hot water tank, insulate it.
  • Use energy efficient light bulbs instead of incandescent ones. You'll save energy and only need to replace them every few years as they last 10 times longer than normal bulbs.
  • Get into the habit of turning electrical devices off at the plug socket when not in use. A TV on standby still uses energy, and a mobile phone charger consumes power even when your phone isn't plugged into it.
  • Turn your thermostat down a couple of degrees and switch the heating off altogether if you're going away for a few days. If you're cold, put a jumper on!
  • Only put as much water in the kettle as you need. Boiling water you don't use doesn't make sense!
  • Get into the habit of turning the lights off when you leave a room.

Sources: Energy Saving Trust @

  • GO-CAT® Promise

    Our commitment to cat owners

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    ​Our range of tasty 100% complete and balanced cat food

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  • Care & Advice

    Tips and ideas to help keep your cat happy and healthy!

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