The non-artificial colours we use are colours identical to substances naturally present in nature such as in plants or minerals. E numbers have no relation to being artificial or non-artificial. E numbers are provided to any food additives that are permitted for use in the “E”uropean Union, following a thorough assessment.
E numbers cover a broad range of substances including food colourants, preservatives, antioxidants, emulsifiers, stabilisers, thickeners and gelling agents, for example. Many components of natural occurrence have E numbers such as vitamin C, which is called E300, vitamin D (E 671), lactic acid (E270), or Citric acid, which is called E330.