PETS
INNOVATE PET NUTRITION AND SOURCE INGREDIENTS FROM FARMERS ADOPTING REGENERATIVE PRACTICES
- By 2024, our goal was to launch 20 new products to improve pets’ health and wellbeing. Between 2021 and 2024, we went further, launching 36 new products across science-based health solutions, good nutrition, and recipes pets enjoy.
- By the end of 2025, 29% of cereals and vegetable proteins* were sourced from farmers adopting regenerative agriculture practices. This exceeded our goal of sourcing 20% of cereals & vegetables proteins by 2025.
*in volumes using mass balance approach
OUR ACHIEVEMENT TO DATE
Why it's important
Purina was founded on a simple belief: pets deserve high-quality nutrition backed by science and innovation to help them live healthy, happy lives. While nutrition will always be at our heart, considering the ingredients we are using and how we source them is a focus area for us. That is why we are working towards reducing our impact while continuing to deliver the quality pet owners trust.
Looking ahead, we will keep finding new ways to support pets’ health and well being. By turning the latest science into practical nutrition and care, we help pets live long, happy lives.
We will also continue to track how much of the cereals and vegetable proteins we source for our pet food come from farmers adopting regenerative agriculture practices.
We’re pet owners and pet lovers first. Across our teams, from scientists and nutritionists to marketers and sales colleagues, we share a deep commitment to pets and the people who care for them.
Every day, we work to better understand pets’ nutritional, behavioural and social needs. That understanding guides everything we do, helping us support healthier, happier lives for pets at every stage of their journey.
Your pet deserves scientifically proven, high‑quality nutrition to live a healthy, happy life. From the very beginning and through all our activities, we’ve kept true to our promise of high quality nutrition, proven science and results. At Purina, nutrition takes centre stage.
But great nutrition goes beyond what is in the bowl. It also depends on how ingredients are grown and sourced. That is why we are working to reduce our environmental footprint. Our commitment to regenerative agriculture practices for cereals and vegetable proteins strives to reverse the downward trend in soil health and help reduce Purina´s overall carbon emissions.
Working in collaboration with respected partners and veterinary leaders worldwide as well as our responsible sourcing experts, we are excited by the prospect of driving innovation that creates important advances in pet health and wellbeing and can help reduce our impact. We know that we cannot achieve our goals alone.
Purina Experts
OUR INNOVATIONS
Innovation helps us care better for pets, every single day.
Grounded in science and inspired by pets’ real needs, we create solutions that support health, wellbeing and enjoyment at every stage of life.
We combine breakthrough discoveries with continuous improvements, so pets your pet benefits from both new advances and better everyday nutrition.
- Science-based health solutions
We turn science into real health benefits for your pets.
From functional nutrition and veterinary diets to supplements, hydration and oral care, each solution is designed to support specific needs across life stages and situations.
Our research leads to new discoveries that can transform pet care, while continuously improving how we support pets’ health every day. - Making good nutrition easier and more effective
We improve how our products are made and experienced.
By evolving recipes, textures and formats, we help ensure pets can enjoy their food, while pet owners can feed them easily and consistently.
These innovations make a big difference in helping pets receive the right nutrition, every day. - Recipes pets love
Great nutrition starts with food pets enjoy.
That’s why we continue to develop new recipes and flavours that offer more choice and great taste. By supporting enjoyment and long-term feeding, we help pets consistently get the nutrition they need.
Together, these innovations show how we bring science to life, through both major innovations and everyday improvements, to help pets live healthy, happy lives.
PURINA PRO PLAN CardioCare™ is a complete dietetic dry food specially developed to support chronic cardiac insufficiency. It combines key nutrients, including amino acids, omega-3 fatty acids, medium chain triglycerides oil, minerals and vitamin E to help support heart function..
With added medium chain triglycerides (MCTs), it provides an alternative source of energy for the heart cells.
Thoughtfully formulated by Purina experts, it’s designed to nutritionally support your dog's specific needs".
The combination of uniquely chewy and porous texture, shape and dimension of the chew allows to reduce plaque and tartar build-up, and clean even hard to reach teeth at the back of a dog’s mouth, which are naturally more vulnerable to plaque and tartar build-up.
The chew is free from chemical cleaning agents and is low in fat.
PRO PLAN ® Supplements range is suitable for all breeds, easy to feed, and contains no added artificial colourants.
Building on Nestlé CSV
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for all and for the communities where we operate.
Regenerative agriculture is farming system centred around agronomical principles that aims to protect and restore natural resources, primarily soil fertility, but also water and biodiversity. It focuses on improving soil health and soil fertility, while promoting the capture of carbon in soils and plant biomass. Healthier soils are also more resilient to the impacts of climate change and can increase yields, helping improve farmers’ livelihoods.
OUR NESTLÉ RESPONSIBLE SOURCING STANDARD
Our Nestlé Responsible Sourcing Standard defines how we source ingredients through care and respect for individuals, communities and natural resources.
It sets out the requirements and ways of working that we apply together with our upstream supply chain partners to support long-term supply and help reduce environmental impacts.
Through this approach we aim to create shared value for people and communities, while continuously working to improve in line with the Standard requirements. Our standard goes above and beyond the industry norm and is grounded in 5 key principles.
- We source with care and respect for the environment and people.
- We work with suppliers who uphold strong labour standards and care for their workforce, contribute to preserve natural resources and conduct business in an ethical way.
- All intermediaries (organisations who act as middlemen between parties for negotiations deals and other), operate with the same principles of value, and respect.
- Origins, farmers and fishers, continuously improve their ways of working.
- Supply Chain Tiers work in compliance with applicable regulations, continuously monitor, disclose, and improve against the Standard.
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