PETS
TO PROMOTE PET ADOPTION BY LEVERAGING PARTNERSHIPS
Every pet deserves a loving home.
That is why, by 2025, we committed to working with our partners to promote best practices and help to improve adoption rates.
Together, we are making a difference. Between 2024 and 2025, more than 37,000 pets found a loving home across Europe through our adoption partnerships.
Each adoption gives a pet a second chance and helps create a better life for both pets and the people who welcome them into their homes.
OUR COMMITMENT
Helping pets find their forever families.
That is why, by 2025, we committed to working with our European partners to promote best practices and help more pets find loving homes.
Together, we are making a difference. Between 2024 and 2025, more than 37,000 pets found a loving home across Europe through our adoption partnerships.
Every adoption gives a pet a second chance to experience the care, companionship and sense of belonging that every pet deserves. It marks the beginning of a new chapter, helping pets and the people who welcome them into their homes build a life together.
Why it's important
We have always supported pet adoption. Finding loving homes for pets is something that we are passionate about and that's why it was part of our original 10 commitments in 2016. In recent years, challenges such as the COVID-19 pandemic and the cost-of-living crisis have led to an increase in pet abandonment in some countries, placing growing pressure on animal shelters. So, our commitment is more important than ever. That's why we continue to work with our local and new adoption partners to enable pet adoption and promote the sharing of best practices.
Together, we aim to create a future where pets aren't left behind and more can thrive in safe, caring homes.
We love pets and believe in the positive difference they make to people’s lives and to society. While most pets are loved and well cared for, economic and social challenges mean that thousands of dogs and cats are abandoned each year and the numbers are rising.
We know that the pet-human bond has many benefits, which is why we're looking for tangible solutions to enable adoption and create richer lives for pets and the people who love them.
We recognise we are in a unique position to help support adoption. Across Europe, we support pet adoption programmes to help improve pet adoption rates. We provide food to adoption centres and support many adoption awareness events and educational campaigns on the benefits and responsibilities of pet adoption. Pet food donations for our partners are an important part of our support and this became even more critical during the pandemic when funding to shelters was affected. When they were most in need of help, we donated millions of pet meals to our adoption partners and others needing help.
Purina Experts
OUR PARTNERSHIPS
By focusing on genuine connection and putting the dogs’ needs first, Bark Date helps ensure the right match between dogs and future pet parents, thereby supporting thoughtful, responsible adoption decisions. So far, over 1000 dogs have already found their forever families.
Building on Nestlé CVS
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for all and for the communities where we operate.
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