We’re in a unique position as a pet care company to help create a more positive future for pets, their owners and the wider society. At Purina, research into how we can help society has informed out commitments. That’s why, to make sure that we’re concentrating on the most important areas, we’ve conducted a materiality study to identify how and where we could make a real difference.
We envisage a future where people and pets can be better together. To start us off on the journey, we gathered expert pet lovers from around Europe for the first Purina Better With Pets Forum. Watch event highlights and see what else we’re doing to achieve this vision.