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Your Pet, Our Passion.
Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
51 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.6363636363636
  • Product Quality
  • 4.75
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
"Great Cat Food"
5/5

My cats are fussy, picky eaters. Certain brands don’t agree with their digestion. However this cat food is phenomenal, they wolfed it down. On top of this it reduces allergens produced by the cat dander and my 9 year old daughter has a mild cat allergy and this has helped improve her symptoms, less sneezing for sure. I would 100% recommend this product

charell20 |
Preston |
August 2023
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"Amazing product"
5/5

My cat is a rescue and really fussy about what she eats. I always end up wasting a lot of money as I always seem to throw a lot of her food away. Sometimes she will eat something for a day or two but then decide she no longer limes it. However she couldn't get enough of this and I had zero waste at all. From the moment t I opened the package with the large bag of kibble and opened the bag she was straight to the bowl and demolished the lot straight away. It seemed I couldn't fill her bowl quick enough. Now that the bag is finished she has gone back to her old ways. I've purchased another bag as although a little more expensive than my normal run of the mill mix of foods I will save the extra it cost as I won't be throwing it away. I've noticed her skin and fur seem a lot better than they were previously too which is a big thumbs up too. I'd definitely recommend this product to those of us fussy feed cat owners.

Trin74 |
Sunderland |
August 2023
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"Amazing! cats love it and my allergies are better"
5/5

I slowly introduced this dry food to my cats, but they took to it straight away with no upset tummy's or other side effects. They seem to really enjoy it and eat plenty of it which is great! I'm allergic to my cats, but only if I get my face close up to their fur or don't wash my hands after petting them and wow what an improvement this food has made, I can actually nuzzle and kiss both of my cats, especially my double coated Bengal cross, without having a rash and burning feeling all over me! I'm sold, and will continue to keep buying this product over other dry foods because it actually does what it says, and has improved their coats so much, they are shiny and healthy and even their teeth look nice and clean. Win win!!

Sarahscats |
Newcastle upon Tyne |
August 2023
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Dry food convert!"
5/5

My boy Nomad is a wet food cat. I give him both wet and dry, for variety but he usually leaves about 30% of the dry. Not with Pro Plan! He took to it immediately and eats every last nugget. I definitely would recommend this for fussy kitties, it's just the right size and clearly tastes good! His fur seems a bit softer and the litter tray smells much better.

Animeemo3 |
derby |
August 2023
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PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food