All the ingredients used in pet food are strictly regulated, including any colours.
Pet food ingredients FAQs
At Purina we’ve been helping pets live healthy, happy lives for over 85 years with the right ingredients. Read our ingredients FAQs for more information.
In the same way that a variety of colours on our plates appeals to us, pet owners want the food for their pets to look equally appetising.
We recognise that stories in the media have linked additives in dog food such as BAKERS to behavioural issues in dogs, but this link is a misconception.
It’s important to know that following the same principle as human food, all additives added to pet food, are safe, permitted and regulated by EU legislation.
Since 1999, Purina in Europe, the Middle East and North Africa (EMENA) introduced a company-wide policy to produce and market all of our products on the basis of a non-GMO policy; we do not purchase GMO raw materials.
We have replaced the artificial colours with colours that naturally occur in nature and are derived from plant or mineral sources, for example.