Purina BETA Senior Chicken

Purina BETA Senior (7 years+) with Chicken is tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to support joint mobility and antioxidants to support natural defences.
Find a store
Just because your dog is in his golden years, doesn’t mean living an active, curious life should stop for him. That’s why our Purina BETA tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to support joint mobility and antioxidants to support natural defences.

It is also formulated with selected natural ingredients and natural prebiotics to support digestive health, so he is still ready to go every time you pick up the lead!
And all this without including any added artificial colours, flavours or preservatives.
Tailored Nutrition

Tailored Nutrition

To support healthy ageing for your senior dog
Joint Mobility

Joint Mobility

With omega 3 fatty acid to support healthy joints
Heart Care

Heart Care

With essential amino acids to support vital organ function
Healthy Immune System

Healthy Immune System

With antioxidants to support natural defences
Chicken icon

Rich in Chicken

Chicken is the No. 1 ingredient


Chicken meal (29%), Wheat♥, Corn♥, Wheat middling, Poultry fat, Dried beet pulp, Minerals, Dried chicory root♥ (1%), Digest, Fish oil, Dried carrot♥(0.07%), Dried spinach♥(0.07%), Dried parsley♥(0.07%).
♥ Natural ingredients


Nutritional additives:

IU / kg:

Vit. A: 21 200
Vit. D3: 1 200
Vit E: 100

Ferrous sulphate monohydrate: (Fe: 88);
Calcium iodate anhydrous: (I: 2.2);
Cupric sulphate pentahydrate: (Cu: 9);
Manganous sulphate monohydrate: (Mn: 6);
Zinc sulphate monohydrate: (Zn: 120);
Sodium selenite: (Se: 0.21);

Analytical constituents:

Protein: 26.0%,
Fat content: 10.0%,
Crude ash: 7.5%
Crude fibres: 2.5%
Omega 3 fatty acids: 0.2%

Daily feeding amounts for adult maintenance (grams per day):

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Clean, fresh water should be available at all times.
Introduce BETA gradually over 7 days

Dog Body Weight Normal Activity (gr/per day) More Active (gr/per day)
5 Kg 115 130
10 Kg 185 210
15 Kg 240 275
20 Kg 290 330
25 Kg 335 385
30 Kg 380 435
35 Kg 425 485
40 Kg 460 530
45 Kg 500 570
50 Kg 535 615
55 Kg 570 655
60 Kg 605 695
65 Kg 640 730
70 Kg 670 770

We know dogs are happiest and healthiest when they’re free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we’ve created six inspiring examples of #realdogs and what gets their tails wagging.

Meet Baily - The Chaser

“When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser and his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”

Andrew, from Carshalton