Purina BETA Senior Chicken

Purina BETA Senior Chicken

Purina BETA Senior (7 years+) with Chicken is tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to support joint mobility and antioxidants to support natural defences.
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Just because your dog is in his golden years, doesn’t mean living an active, curious life should stop for him. That’s why our Purina BETA tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to support joint mobility and antioxidants to support natural defences. It is also formulated with selected natural ingredients and natural prebiotics to support digestive health, so he is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.
Tailored Nutrition

Tailored Nutrition

To support healthy ageing for your senior dog
Joint Mobility

Joint Mobility

With omega 3 fatty acid to support healthy joints
Heart Care

Heart Care

With essential amino acids to support vital organ function
Healthy Immune System

Healthy Immune System

With antioxidants to support natural defences


Cereals (57% wholegrain♥), Meat and animal derivatives (16%*), Derivatives of vegetable origin (2% dried beet pulp, 0.07% dried parsley♥), Vegetable protein extracts, Oils and fats, Minerals, Vegetables♥ (1.1% dried chicory root, 0.07% dried carrot, 0.07% dried spinach).

*equivalent to 32% rehydrated meat and animal derivatives: minimum 4% chicken.
♥ Natural ingredients


Nutritional additives:

IU / kg:

Vit. A: 20 100
Vit. D3: 1 170
Vit E: 95

Ferrous sulphate monohydrate: 250;
Calcium iodate anhydrous: 3.1;
Cupric sulphate pentahydrate: 36;
Manganous sulphate monohydrate: 19;
Zinc sulphate monohydrate: 410;
Sodium selenite: 0.44;

Analytical constituents:

Protein: 25.0%,
Fat content: 8.0%,
Crude ash: 7.5%
Crude fibres: 2.5%
Omega 3 fatty acids: 0.2%

Daily feeding amounts for adult maintenance (grams per day):

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Clean, fresh water should be available at all times.
Introduce BETA gradually over 7 days

Dog Body Weight Normal Activity (gr/24hrs) More Active (gr/24hrs)
5 Kg 110 125
10 Kg 175 200
15 Kg 230 260
20 Kg 275 320
25 Kg 320 370
30 Kg 365 415
35 Kg 405 465
40 Kg 440 505
45 Kg 475 550
50 Kg 510 590
55 Kg 545 625
60 Kg 580 665
65 Kg 610 700
70 Kg 640 735

We know dogs are happiest and healthiest when they’re free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we’ve created six inspiring examples of #realdogs and what gets their tails wagging.

Meet Baily - The Chaser

“When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser and his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”

Andrew, from Carshalton