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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Senior Chicken Dry Dog Food

Online from
Beta® Dry Dog Food
Online from
  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
  • Tailored Nutrition to support healthy ageing for your senior dog.
  • Made in the UK.
  • Proudly Made in our Suffolk Factory.
  • Joint Mobility. With omega-3 fatty acid to help support healthy joints.
  • Heart Care. With essential amino acids to help support vital organ function.
  • Healthy Immune System. With antioxidants to help support natural defences.

Just because your dog is in his golden years, doesn’t mean living an active, curious life should stop for him. That’s why our BETA tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to help support joint mobility and antioxidants to help support natural defences.

It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so he is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Chicken meal (29%)
Wheat middling
Poultry fat
Dried beet pulp
Dried chicory root (1%)*
Fish oil
Dried carrot (0.07%)*
Dried spinach (0.07%)*
Dried parsley (0.07%)*

*Natural ingredients


365kCals per 100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat content: 10.0%
Crude ash: 7.5%
Crude fibres: 2.5%
Omega 3 fatty acids: 0.2%

Nutritional additives

Vit. A: 21 200;
Vit. D3: 1 200;
Vit E: 100.

Ferrous sulphate monohydrate: (Fe: 88);
Calcium iodate anhydrous: (I: 2.2);
Cupric sulphate pentahydrate: (Cu: 9);
Manganous sulphate monohydrate: (Mn: 6);
Zinc sulphate monohydrate: (Zn: 120);
Sodium selenite: (Se: 0.21);

Feeding guide

Recommended Daily feeding amounts for senior dogs (grams per day)

Dog Body Weight Normal Activity (gr/per day) More Active (gr/per day)
5 Kg 115 130
10 Kg 185 210
15 Kg 240 275
20 Kg 290 330
25 Kg 335 385
30 Kg 380 435
35 Kg 425 485
40 Kg 460 530
45 Kg 500 570
50 Kg 535 615
55 Kg 570 655
60 Kg 605 695
65 Kg 640 730
70 Kg 670 770


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only.
Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


68 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.7083333333333
  • Are made with natural ingredients
  • 4.6666666666667
  • Supports healthy digestion
  • 4.75
"Great food = Happy dog"

Gizmo couldn't wait to get into his bag of Kibble! He may be an oldie now but he certainly hasn't lost his appetite and didn't even attempt to stick his nose up at it! He went straight into his bowl and gobbled it all up. He even woke my husband up when it was time to be fed as he must have liked it so much! He also seems to have a little more energy and I hope it may help with his age related stiffness a little bit but it's too early to tell yet So it's 100% a paws up from Gizmo!

As his mummy I find the product very non invasive as it doesn't have a strong odour and can easily be kept in a 'high traffic' area. I like the different sizes of Kibble as it slows his eating down which is helpful for his aging gut and digestion. Overall it lives up to the Purina brand and doggy owners won't be disappointed when feeding this to their fur babys. Another thumbs up from me 👍🏻

tiana106 |
Barnoldswick |
August 2023
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"Beta Senior dog food."

My dogs loved the Beta senior dog food,it had a very tasty smell and the couldn;t get enough of it.I will deffo be buying it.

luna092 |
August 2023
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"My dogs love this food"

My dogs love these biscuits. Their coats are noticeably shinier, and they have more vitality! Fabulous for the older doggos

stefflaff |
Wrexham |
August 2023
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"He loves it"

My Yorkshire terrier can’t get enough of this food. He has always has preferred wet food but I introduced this alongside his wet food and he went straight for it. The biscuits are a good size for him to chew( he has lost a couple in his old age) Even the puppy wants a try. This has now become a firm favourite in our house. He won’t eat anything else. Looks like we will be trying a different flavour when it runs out

Vickiibooo |
Weymouth |
August 2023
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