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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Senior Chicken Dry Dog Food

Available sizes:
  • Chicken is #1 ingredient
  • No added artificial colours, flavours or preservatives
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
Product overview


  • Chicken is #1 ingredient
  • No added artificial colours, flavours or preservatives    
  • Made with selected natural ingredients*    
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition to support healthy ageing for your senior dog
  • Joint mobility with omega-3 fatty acid to help support healthy joints    
  • Healthy heart with essential amino acids to help support vital organ function    
  • Healthy natural defences with antioxidants to help support natural defences    
  • Complete pet food for senior dogs

BETA: Free the Real Dog Inside:

Just because your dog is in his golden years, doesn’t mean living an active, curious life should stop for him. That’s why our PURINA BETA tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health… so he is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Chicken meal (29%)
Wheat middlings*
Animal fats
Dried beet pulp
Dried chicory root*1 (1%)
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1Natural prebiotic

Nutrition & Analytical Constituents

Protein: 26.0%
Fat content: 10.0%
Crude ash: 6.5%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.3%

Nutritional additives

Vit. A: 20000
Vit. D3: 1100
Vit E: 95

Iron (II) sulphate monohydrate: (Fe: 83)
Calcium iodate anhydrous: (I: 2.0)
Copper (II) sulphate pentahydrate: (Cu: 9.2)
Manganous sulphate monohydrate: (Mn: 6.2)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.20)

Feeding guide

Recommended Daily feeding amounts for senior dogs (grams per day)

Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
5 115 130
10 180 205
15 235 270
20 290 330
25 335 380
30 375 430
35 420 480
40 455 525
45 495 565
50 530 610
55 565 650
60 600 685
65 635 725
70 665 760


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


46 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.7083333333333
  • Are made with natural ingredients
  • 4.6666666666667
  • Supports healthy digestion
  • 4.75
"Great food = Happy dog"

Gizmo couldn't wait to get into his bag of Kibble! He may be an oldie now but he certainly hasn't lost his appetite and didn't even attempt to stick his nose up at it! He went straight into his bowl and gobbled it all up. He even woke my husband up when it was time to be fed as he must have liked it so much! He also seems to have a little more energy and I hope it may help with his age related stiffness a little bit but it's too early to tell yet So it's 100% a paws up from Gizmo!

As his mummy I find the product very non invasive as it doesn't have a strong odour and can easily be kept in a 'high traffic' area. I like the different sizes of Kibble as it slows his eating down which is helpful for his aging gut and digestion. Overall it lives up to the Purina brand and doggy owners won't be disappointed when feeding this to their fur babys. Another thumbs up from me 👍🏻

tiana106 |
Barnoldswick |
August 2023
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"Beta Senior dog food."

My dogs loved the Beta senior dog food,it had a very tasty smell and the couldn;t get enough of it.I will deffo be buying it.

luna092 |
August 2023
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"My dogs love this food"

My dogs love these biscuits. Their coats are noticeably shinier, and they have more vitality! Fabulous for the older doggos

stefflaff |
Wrexham |
August 2023
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"He loves it"

My Yorkshire terrier can’t get enough of this food. He has always has preferred wet food but I introduced this alongside his wet food and he went straight for it. The biscuits are a good size for him to chew( he has lost a couple in his old age) Even the puppy wants a try. This has now become a firm favourite in our house. He won’t eat anything else. Looks like we will be trying a different flavour when it runs out

Vickiibooo |
Weymouth |
August 2023
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BETA® Senior Chicken Dry Dog Food
BETA® Senior Chicken Dry Dog Food