LIVECLEAR® Allergen Reducing Kitten Food Rich in Turkey


Discover PRO PLAN® LIVECLEAR® - the first cat-allergen reducing food to offer cat owners a safe, effective and feline-friendly approach to reducing their exposure to allergens - whilst keeping cats in their homes and on their laps.


All cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR®, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. When fed daily, LIVECLEAR® reduces the allergens on cat hair by an average of 47%, from the 3rd week of daily feeding*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

What are the benefits of PRO PLAN® LIVECLEAR® KITTEN food?

PRO PLAN® LIVECLEAR® KITTEN offers an outstanding complete and great-tasting nutrition for the long-term health of your kitten as it helps support a healthy immune system, healthy vision and brain development and it's proven to help promote digestive health thanks to natural prebiotics.

Discover the difference LIVECLEAR® cat food could make to your allergen management routine - to get you and your cat closer.

*A 10 week controlled study of 105 cats showed an average reduction of 47% starting from the 3rd week of daily feeding.

PRO PLAN® LIVECLEAR® is available exclusively at Pets at Home and Purina online shop.

Reduces allergens on cat hair from 3 weeks of feeding*

Reduces allergens on cat hair from 3 weeks of feeding*

healthy immune system

Helps support a healthy immune system thanks to high protein levels and vitamins C and E

digestive health

Proven to help promote digestive health thanks to natural prebiotics

 healthy vision and brain development

Contains DHA to help support healthy vision and brain development

PRO PLAN® LIVECLEAR® KITTEN should be introduced at 3-4 weeks of age and can be mixed with water to make eating easier. Increase the quantity as kittens start to eat more and reduce the quantity of water added when kittens are able to eat the food alone. Serve 2-3 daily meals or ad libitum.

If your kitten is neutered, adjust quantity to maintain ideal body condition. 

Kitten <1 year

Age (weeks)

Total daily amount/gram









For pregnancy feed a minimum of 90 g/day, for lactation feed a minimum of 180 g/day or ad libitum.

Status Total daily amount/gram
Pregnancy 90
Lactation 180


We recommend introducing LIVECLEAR® to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets.

For sustained benefits, feed daily and store in a cool, dry place.

If you stop feeding LIVECLEAR®, the allergen-reduction effect will stop. While LIVECLEAR® should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. 

LIVECLEAR® is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Consult your veterinarian or the Purina Care line for more information.

Turkey (16%), rice, dried turkey protein, soya protein powder, pea protein, pork fat, corn protein meal, corn starch, dried chicory root (2%), minerals, dried egg, digest, egg yolk powder, fish oil, yeast.
Key nutrient values Dry
Analytical constituents:  
Protein 40%
Fat Content 20%
Crude Ash 7.5%
Crude Fibre 1.5%
DHA 0.05%
Metabolizable energy (ME)1 4.23 Kcal/kg
Nutritional additives:
Vit A: 36 800
Vit D3: 1 200
Vit E: 670
Vit C: 140
Iron (II) sulphate monohydrate 90
Calcium iodate anhydrous 2.3
Copper (II) sulphate pentahydrate 14
Manganous sulphate monohydrate 43
Zinc sulphate monohydrate 140
Sodium selenite 0.13

1 Calculated following NRC 2006 equations.


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