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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Turkey n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as helps promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Turkey (17%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Cellulose
Wheat middlings
Corn
Pork fat
Minerals
Dried egg
Fish oil
Digest
Egg yolk powder
Yeast

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat Content: 14.0%
Crude Ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%

Nutritional additives

IU/kg:
Vit A: 34,000; 
Vit D3: 1,100;
Vit E: 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54); 
Calcium iodate anhydrous (I: 1.4); 
Copper (II) sulphate pentahydrate (Cu: 8.5); 
Manganous sulphate monohydrate (Mn: 25); 
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080);
Antioxidants.

Feeding guide

Feeding Guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.7
59 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.780487804878
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8048780487805
  • Product Quality
  • 4.9047619047619
"My Cat Is Obsessed With This Food!"
4/5

I want to start by saying that my cat is notorious for being a fussy eater - especially when it comes to kibble - but this food has gone down a treat. Now, he often ignores his wet food in favour of the Pro Plan and he's quick to let us know when his dry food bowl needs a refill! Our reason for trying him on this food was, of course, to help make life easier for my allergy-suffering family members who struggle with how furry my cat is - especially at this time of year. Due to his age and the fact he's neutered, we've been using the Sterilised Adult version in the Salmon flavour, and as I said, he loves it. Unlike other fish flavoured foods, the smell of Pro Plan's Live Clear is not overbearing and the resealable bag makes it easy to store the product while maintaining the quality. The kibble is also a uniform shape, size and flavour which helps to prevent selective feeding (something we've previously struggled with) so you can make sure your cat is getting all the nutrients they need. Over the past three weeks, my cat's fur has become so soft and glossy and his breath and dental hygiene have also seen a definite improvement. As for it working as an allergen control, I can say we've noticed a slight improvement in this area (less sneezing, itchy red eyes and sniffling) but it might still be too early to tell whether this will continue to improve in the months to come. Overall, I would definitely recommend this food even if you don't have an issue with allergies as the additional benefits are also really impressive :)

BunnyClaws |
Glasgow |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Cat devours this!"
3/5

My cat loves the taste of this and devours it!. The kibbles are very small, other dry foods he takes them at will but with this one he eats the whole portion at once... Its early days for me to comment on the concept of allergy reducing but am looking forward to noticing considerable difference and be able to give him more affection.. Who'd have ever thought there would be a food that could achieve this, something I am sure would make a big difference to so many people, and their cats!

MDC1 |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Happy Cat"
5/5

My cat absolutely loves these biscuits. So much so that he attacked the packet with lots of bite marks in the night and helped himself LOL! As for the allergy side of it, we haven't noticed a difference yet. My son is still sneezing every day.

Cheese01 |
High Wycombe |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Good food with benefits"
5/5

Firstly, my cat can’t get enough of this food. He absolutely loves it. At the beginning my hay fever was really bad so couldn’t tell if the food was helping my allergy. After a few weeks of using the food and my pollen allergy getting better I could tell that the food was definitely helping my cat allergy. The usual waking up in the morning with the cat almost on my face is much more bearable! Will definitely recommend this food to anyone struggling with a cat allergy.

Lauren |
Carmarthen |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food