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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
96 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5641025641026
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8717948717949
  • Product Quality
  • 4.7878787878788
"Dog really enjoying the texture and the taste"
4/5

My dog has been trailing this dog food over the past few week now. So far the dog has really been enjoying the taste of the food. She is currently waiting to have the food poured into her bowl, and eats it straight away.

The dog also seems to be happy to eat this as a complete dry food, and is not looking for any wet food to mix into it. This is a great dried food, my dog loves it and compared with other dried foods out there, it's just not the same. This is healthier than most and has more nutritional value than most ther wet or dry foods. This is for a more stable diet and the ingredients used, leave less or no residue to come of the food, leaving no dry dust coating everything.

It is also easy to ensure the dog receives the current amount of food as there are feeding guidelines with on the pack. I think it also gives him more energy than his previous brand of dry food

In terms of Ingredients, flavours and availability. The ingredients do seem to be more natural than other brands. There does not seem to be as many fillers, so would appear to be a better quality and standard of food.

I was also impressed that the bag is re-sealable and easier to open than other brands. This helps to keep the dog food at premiere quality .
.
In conclusion based on the positive response from my dog regarding the taste I would recommend to others.

lalamcb |
Northern Ireland |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"great taste"
5/5

well I assume it has, our dog loves this always leaving a clean bowl and often eating before we do, whereas he used to wait and see if there was anything for him on our plate. happy with the switch and Ralphee seems happier also. had a sample pack to start with, however have already purchased more of the same.

Ralphees Dad |
west Lothian |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Empty bowl"
5/5

I've been feeding this to my cocker spaniel for 3 weeks and he loves it. He has a really shiny coat and always wags his tail when his bowl is filled. The other great thing is the size of the biscuits - they are a little larger than the usual and it means he doesn't have to share with the cats!!!

LizHop99 |
Woking |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"My dog loves it"
5/5

Fantastic its the first time my dog finishes a meal all in one go and ive also noticed her poos are a lot nicer and more regular. We wont go back to our old brand and have already ordered a 14kg bag.

Kelly41 |
Wednesbury |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food