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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium and Large Adult 7+ Age Defence Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family
  • Maintains healthy mobility thanks to EPA
  • Science based nutrition with no added colourants
Product overview

Features

  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family    
  • Maintains healthy mobility thanks to EPA     
  • Science based nutrition with no added colourants

Promote your dog's mental performance with Purina PRO PLAN Age Defence. From approximately 7 years of age, a dog's brain begins to change how it metabolises glucose, which can affect memory, learning, attention, and decision-making. Purina PRO PLAN Age Defence contains a patented blend of nutrients proven to help improve curiosity and responsiveness by supporting cognitive function, with visible results within 30 days.

Purina PRO PLAN Age Defence dry dog food is made with high quality chicken pieces as the first ingredient, and adapted protein and fat levels to help your dog stay in top shape during his golden years. Each Age Defence Formula also contains specific levels of botanical oils proven to help support cognitive function in the brain and promote alertness, mental sharpness, and family interaction in dogs 7 years and older. Glucosamine and EPA, an omega-3 fatty acid, help support the mobility of your dog's joints for healthy ageing.

Purina PRO PLAN Age Defence MEDIUM&LARGE ADULT 7+ has been developed for ageing adult dogs of medium and large breeds (weighing more than 10 kg). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken with adapted protein and fat levels to provide for the changing needs of your maturing dog and should be fed to dogs aged 7 and older.

Discover the benefits AGE DEFENCE products can make to your dog's health and wellbeing.
Feel good about feeding him a high quality Purina PRO PLAN dog food that tastes so good he'll keep running to the bowl.  

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (16%)
Dried poultry protein
Wheat
Rice (12%)
Corn
Corn protein meal
Vegetable oil fractions (5.5%)
Dried beet pulp
Soya meal
Minerals
Wheat gluten 
Animal fats
Digest
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 15.0%
Crude ash: 7.5%
Crude fibre: 2.0%
EPA: 0.1%
Glucosamine: 400mg/kg

Nutritional additives

IU/kg:
Vit A: 38 000
Vit D3:1 200
Vit E: 650

mg/kg:
Vit C: 165
Iron (II) sulphate monohydrate: (Fe: 140)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 15)
Manganous sulphate monohydrate: (Mn: 54)
Zinc sulphate monohydrate: (Zn: 130)
Sodium selenite: (Se: 0.16)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                                                                      

Body weight (kg) Daily feeding quantity (g/day)
Less than 1h activity (g/day) 1 to 3h activity (g/day)
10 145 170
25 270 310
35 340 390
45 400 460
70 540 620

Reviews

4.6
199 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5357142857143
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7261904761905
  • Product Quality
  • 4.7080745341615
"Fussy dog"
5/5

We have 4 dogs, chose the eldest and fussiest for this review. The past few months he's hardly eaten any dry food. Normally mix it with the wet but hes been leaving a lot, which in thos weatherit can'tjust be left out. Bowls licked clean majority of time! Still leaves some odd time but he definitely must like it! Infact the others have enjoyed it too. The youngest was picking up all the bits i dropped when pouring the bag into the food storage bin.
I have to swap brands frequently and mix 2 together as they seem to get bored with same one all the time. Will definitely add this to list. Been giving them this on its own for the trial and no digestive iddues either, no sickness or sloppy poo. Impressed, definitely worth trying if you have sensitive fussy dogs

MsTori |
Concord, Washington |
December 2022
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"finally something he likes!"
5/5

ok so milo my lhasa apso is probably the fussiest dog in the world, he will pull his nose up at almost anything you ever offer him but with this he actually gets really excited when it's put down for him and dives right in! whether or not this continues over time is anyone's guess but I'm taking this for the win! we did have to mix this with his usual food at first so as to not upset his stomach but then he started pulling out all the previous food and only eating this! he definitely seems a lot brighter and happier now, so I will continue to buy this for him

Dancingmeggy |
BLACKPOOL |
December 2022
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"A big hit with a fussy eater"
5/5

Originally I was going to try the Pro Plan 7+ on my beloved 10-year-old Labrador Max but sadly he passed away shortly before the sample bag arrived.

My son has a 3-year-old Labrador called Rosie and she is a super fussy eater. They struggle to get her to eat more than a small mouthful of food and they have tried her on quite a few different varieties. They were delighted with the bag of Pro Plan 7+ that I gifted to them and couldn't wait to try their fussy girl with this new food.

It was a hit! From the moment her bowl came out, she knew there was something new in it and after a little look to check (see pics below) she was more than happy to dive in and she ate every mouthful!

My son is so happy to have found something his beloved little lady loves and Rosie is a big fan of her new Pro Plan 7+.

blustardust |
Near Windsor |
December 2022
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"Best food I've tried"
5/5

This food is brilliant. I have a very fussy dog about what he eats. This is the only food he has ever tucked straight into. He cleared his bowl every time I put it down for him. The only problem is, the cats were also keen to tuck in so he has to get there first. Over all a great product, my dog is happy and healthy. A lot of food makes him sick but this one dosnt. This is his new permanent food.

Helenjinubu |
December 2022
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PRO PLAN® Medium and Large Adult 7+ Age Defence Chicken Dry Dog Food
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