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Your Pet, Our Passion.
Pro Plan® Dry Cat Food

PRO PLAN® Kitten Allergen Reducing LIVECLEAR® Turkey Dry Cat Food

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Available sizes:
1.4kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support a healthy immune system thanks to high protein levels and vitamins C and E.
  • Proven to help promote digestive health thanks to natural prebiotics.
  • Contains DHA to help support healthy vision and brain development.
Product overview

Features

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support a healthy immune system thanks to high protein levels and vitamins C and E.
  • Proven to help promote digestive health thanks to natural prebiotics.
  • Contains DHA to help support healthy vision and brain development.
  • High quality Turkey n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR KITTEN offers an outstanding complete and great-tasting nutrition for the long-term health of your kitten as it helps support a healthy immune system, healthy vision and brain development and proven to help promote digestive health thanks to natural prebiotics.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Turkey (16%)
Rice
Dried turkey protein
Soya protein powder
Pea protein
Pork fat
Corn protein meal
Corn starch
Dried chicory root (2%)
Minerals
Dried egg
Digest
Egg yolk powder
Fish oil
Yeast

Calories

4249 kcal/kg

Nutrition & Analytical Constituents

Protein: 40.0%
Fat content: 20.0%
Crude ash: 7.5%
Crude fibres: 1.5%
DHA: 0.05%.

Nutritional additives

IU/kg:
Vit A: 36,800;
Vit D3: 1,200;
Vit E: 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 90);
Calcium iodate anhydrous (I: 2.3);
Copper (II) sulphate pentahydrate (Cu: 14);
Manganous sulphate monohydrate (Mn: 43);
Zinc sulphate monohydrate (Zn: 140);
Sodium selenite (Se: 0.13).
Antioxidants.

Feeding guide

Did you know that we can offer you a more accurate feeding recommendation based on your cat's size and weight? Scroll down, click start and get personalised advice on how much to feed.

Recommended daily amount (g/day)

Cat Age: 4 weeks, Total daily amount: 30g
Cat Age: 12 weeks, Total daily amount: 55g
Cat Age: 26 weeks, Total daily amount: 65g
Cat Age: 52 weeks, Total daily amount: 70g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable.
Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.8
26 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.6
  • Product Quality
  • 5
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.9
"a must for any allergy suffering cat lovers"
5/5

we were lucky enough to trial this product for the Insiders although as it happens we had already discovered this food prior to the campaign and had ordered it directly through Purina and started using it when we got our kitten in October 2020. we had been following the research behind this product for some time as one of our household has a cat allergy. we sadly lost our elderly cat last year but had never been able to try allergen reducing food with him - when we got our kitten we knew we had to try this product to see if it made a difference. Our kitten immediately loved the biscuits which are a perfect size for tiny kittens and we felt reassured we were giving her the best start in life and helping with the allergy reduction. although the allergies are still there - the symptoms are greatly reduced and he can pick the cat up and play with her without the unpleasant shortness of breath. he still itches a bit after handling her but we really feel the food has made a difference. its clearly fantastic quality and our cat loves it. I would definitely recommend this product to people who love cats but struggle with allergies.

choppes73 |
southampton |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"By far the best product"
5/5

I was very excited about trying this product, I had read some good reviews, but wasn't certain as to just how good the product actually was, well what can I say, using it definitely exceeded my expectations, I absolutely love this product and so do my cats, the small size makes it easy for them to eat and it doesn't give off a nasty odour, they always beg me for more and get so excited when they hear the crinkling of the bag and they know this yummy food is coming. The package design is extremely attractive, it doesn't hurt your eyes when you look at it, and the fact you can reseal, makes it ideal and saves any spills or wasted food. I will definitely recommend to anyone that has a cat, as animal lovers we all want the best for our pets, and I promise that this product will certainly not disappoint you.

TheCordellfamily1 |
Widnes |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Major cat allergy sufferer"
5/5

I've suffered with a cat allergy since I was born. I have a severe allergy to anything with fur, but my daughters have always wanted a cat. We decided to get one and try this product, without any expectations of it actually working. They have been on it for a few days, and although I haven't noticed a major difference, I have noticed a slight improvement in my allergies. The turkey flavouring of this product has been a successful hit with our kittens. They have been eating more of this kitten food than the one we used to buy from pets at home for them. I shall be continuing them on this product and am looking forward to seeing whether it clears the allergens significantly enough that I can come off the antihistamines and co-exist comfortably with them, and not be a sniffling weirdo with them all the time.

WildlingsMumma |
Brighton |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"can finally cuddle my kitten"
5/5

We have been testing it out for the past 3 weeks I love how small the biscuits are and my kitten loves it there is never any left over she only has to hear the bag an she's straight there waiting. The most important thing is I cant believe how much better my allergies are. I would sneeze an have an itchy throat every time I was close to her. After the 3 week this decreased all together. I now am able to cuddle my kitten an play with her. I honestly can believe it We are definitely going to carry on buying this product an have been recommending it to everyone. If you have allergies please give this product ago. It's really worked for me.

Blossom00 |
derbyshire |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Kitten Allergen Reducing LIVECLEAR® Turkey Dry Cat Food
PRO PLAN® Kitten Allergen Reducing LIVECLEAR® Turkey Dry Cat Food